Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. You rank higher on search engine results, which drives more clicks to your profile and content. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO?

SEO 157

SEO Social Media Strategy Hashtag 157

Mindjumpers

NOVEMBER 7, 2014

The plan should encompass content, platform, and community management – and put a great deal of focus into the interdependent elements of search and social together. Do they know how factors like search engines crawl, index and retrieves, and how linking affects search results? Some questions to consider: Search.

SEO 252

SEO Engineering Communities Advertising 252

Janet Fouts

DECEMBER 9, 2012

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Add to that the very important fact that anyone can create a Google+ Community.

Communities 131

Communities Google API HootSuite 131

Convince & Convert

FEBRUARY 18, 2016

Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest companies in the world. Why listening skills are crucial to effective communication with your audience. Quotes From This Episode.

Communities 60

Communities Engagement Crowdsourcing FAQ 60

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. The more data someone places online, the bigger their digital footprint, which means higher risk of cyberthreats and security breaches.

Brands 118

Brands Avatar How To Privacy 118

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Brands 115

Brands How To Authentication Collaboration 115

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Companies that fail to do so risk being left behind. 68% of consumers agree that social media enables them to interact with brands and companies.

Statistics 145

Statistics Social Media Marketing Survey 145

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

JANUARY 31, 2024

Both big-picture and granular data points can clue you in on what videos are doing well. Off-platform activity such as traffic from search engines or social networks can help you here, too. A SaaS company or niche channel will likely have a lower ceiling of potential viewership. What factors impact your YouTube engagement rate?

YouTube 100

YouTube Engagement Metrics Analytics 100

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. The HIPAA Privacy Rule expressly protects patient health information as it relates to how the data is shared, including in marketing and advertising efforts.

Social Media 105

Social Media Privacy Insurance Guidelines 105

The Realtime Report

DECEMBER 9, 2017

Intended as a broader initiative to promote machine learning among startups, Google has organized Launchpad Studio , an accelerator engine that provides promising new companies with access to equity free support, mentors, community support and prototyping resources. Use Machine Learning To Drive Data Based Decisions.

Startup 150

Startup Applications Microsoft Banking 150

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

AUGUST 8, 2023

SEO stands for search engine optimization. TikTok SEO is the practice of optimizing your video content (rather than your website content) for TikTok’s search engine, algorithm and “For You Page” (rather than for a search engine results page or SERP). Let’s get started. What is TikTok SEO?

SEO 93

SEO How To Hashtag Engineering 93

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Data reports. Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Employee experiences are the most compelling examples of your company’s culture.

Strategy 132

Strategy Content Curation Press Release 132

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Companies such as Netflix have even set up a dedicated Twitter account to provide support. Cultivate a brand community.

Twitter 141

Twitter Survey Trends Hashtag 141

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Proactive Report

APRIL 6, 2021

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). In simple English – when a website has a high domain authority score it gets more attention from the search engines and ranks higher than other websites.

Hubspot 59

Hubspot Startup Class Loyalty 59

BeingOptimist

JUNE 20, 2021

It is also growing due to our reliance on software and this is what is creating the high demand for software engineers that is being experienced right now. For most software engineers, their goal is to build a career and work as software developers. Join a Community of Software Engineers. Map Out Your Goals.

Software 52

Software How To Repository Project 52

Harp Interactive

FEBRUARY 23, 2010

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. Meta Data on websites with geotargeted keywords to attract search engine traffic based on local search queries.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Sprout Social

MAY 24, 2022

According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. Or a company recognizing an employee who has been with them for 30 years? As brands, we must remember to show the human sides of the company,” Gill says.

Social Media 131

Social Media Marketing Social Media Management Issues 131

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. Digital is an amazing engine as a branding vehicle for the marketers. and that''s not legal). and that''s not legal).

Data 101

Data Sentiment Marketing Advertising 101

Unmetric

APRIL 11, 2016

It was the first social media search engine for brand content and offered a virtually unlimited supply of brand content, easily searchable and filterable. Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. It indexed over 150 million pieces of brand content.

Comparison 113

Comparison Metrics Analytics Engineering 113

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, if an article talks about influencer marketing growth, it needs to back it up with statistics, insights from experts, and relevant data points.

Research 77

Research Google Newsletter Curation 77

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. That’s why you can optimize not only your website for search engines, but social media pages as well.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

OCTOBER 11, 2022

Social and world events impact your presence and community. Peloton followers took to social media to applaud the company on its stance because the brand leaned into its company values in relation to the tragic events. Do you have any data or insights from your community to justify going quiet for a few days?

Eventful 115

Eventful Social Media How To Sports 115

Sprout Social

OCTOBER 31, 2023

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. With effective AI prompts you can optimize these tools to extract key information from social listening and customer experience data. AI prompts are both an art and a science.

Tools 100

Tools How To Sentiment Training 100

Sprout Social

SEPTEMBER 18, 2023

Company goals are the anchoring points of your marketing budget. But if the company’s cost of goods sold is not considered, the company could still lose money despite the good ROAS. It is clear that personalization and intuitive communication are important in marketing and are valued by customers.

Marketing 132

Marketing How To Sample Samples 132

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Naturally, different platforms make sense for different companies. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

AUGUST 2, 2023

Create high-quality content This might sound like old news, but you’ll be surprised how many individuals and companies post poor-quality content and hope it goes viral. Search engine optimize your videos We easily forget that YouTube isn’t just a video platform. It’s also a search engine.

YouTube 52

YouTube Tips Collaboration Training 52

Sprout Social

DECEMBER 29, 2022

Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. When a brand takes a stance that consumers align with, 36% of customers said they’ll purchase more from that company. ♬ original sound – ?️atagonia atagonia – ?️atagonia.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Waxing UnLyrical

DECEMBER 7, 2016

This is especially useful for larger companies that require cross-functional input and approvals. Especially if the data shows you’re able to achieve the results you want either way. In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media.

Press Release 100

Press Release Startup News Journal 100

Webbiquity SMM

SEPTEMBER 16, 2013

The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. But like any good thing, data simplification can be overdone. This isn’t to say that Facebook should be a central part of every company’s social strategy.

Metrics 195

Metrics Marketing Class ROI 195

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. But the data above highlights how marketers at large are still missing this. Search engines?

Conversation 137

Conversation Review Marketing How To 137