Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. And links are a critical part of rising in the search engine rankings.

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. Social Media Community Managers need listening, publishing, and analysis tools.

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. Guest Post by J.D. Lasica.

Engineering at Sprout: Building an Android month picker

Sprout Social

In my three and a half years working on a small Android team at Sprout Social, one of the main things that motivates me to come into work every day is the freedom and trust from our company to tackle a problem in whatever way we deem best. A great part of this library is the openness to feedback from the Android Community! This open feedback loop between the Material Components Team and the Android Community breeds great collaboration and results for everyone.

A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community.

Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog. One of the benefits that a blog can carry along with it is search engine optimization. Thereby, it’s now critical to rank high on search engines and not only optional.

Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. How does that relate to community managers and whether or not they should be creating content? I work with a talented team of community managers and I know many more through speaking, conferences and social media.

Search Engine Optimization Horror Story Contest Launched

Bill Hartzer

Do we really need another Search Engine Optimization (SEO) contest ? This Search Engine Optimization is different. They’re looking for Search Engine Optimization Horror Stories, extreme examples of cases where Search Engine Optimization efforts have failed.

7 Skill Sets for Nurturing Open Community

Convince & Convert

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. You Don’t Have to Own A Community to Build Community.

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Top 10 Search Engine Optmization Blunders of 2011

Bill Hartzer

This year, though, I thought that I would come up with a new list, the Top 10 Search Engine Optimization Blunders of 2011. This year was especially good for search engine optimization mistakes and blunders–and I had to narrow down the list quite a bit. We started off at the beginning of the year with some pretty irresponsible search engine optimization tactics performed by some major brands on the web. biggest search engine optimization.

Book Review and Giveaway- The Commitment Engine by John Jantsch

Janet Fouts

The Commitment Engine: Making Work Worth It , by John Jantsch. In the Commitment Engine he shows us what commitment really means in a business and a personal sense. That includes online tools and strategies to help get your staff and customers engaged in the process of building a culture around your company that reflects it’s values so that both staff and customers have an investment in it’s success. Community. Want a free copy of the commitment engine?

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

How Transparency Creates Engaged Communities

Convince & Convert

Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest companies in the world. As such, Clinton’s job is to serve two masters: the community of designers and developers as well as the clients signing up to tap this community. How to effectively build and nurture a community. “Topcoder was always community first.

Google+ Communities Yay or Wait and See?

Janet Fouts

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Here’s a video from Google on what these new communities are all about: What Do Google+ Communities Offer My Business? Add to that the very important fact that anyone can create a Google+ Community.

The truth in online health communities

Harp Interactive

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. Customers love to display creative badges and search engines love the links!

Search Engine Statistics:: Google's share dips

The Marketing Blog

50 am Search Engine Statistics:: Google’s share dips Jump to Comments Although, Google continues to dominate the search market in U.S. The study says, among the top three search engines, Google sent the most visits to the four categories below. Current Search Market Share by Major Search Engines – from Market Share/H… The virtual fly on the wall… 4 Comments Filed under Google , SEO , Search Engines , Web 2.0

Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

It’s just the gas in the engine. Come find us at Booth #761 in the Community Pavilion to talk #DigitalInnovation https://t.co/qQgklKVVPK. Pam had lunch the following day with several representatives from a large insurance company, and they inadvertently ratified this thesis (which I also witness consistently in our consulting practice here at Convince & Convert). Image via Unsplash. The more things change, the more they stay the same.

Search & Social – Understanding the Interdependence

Mindjumpers

The plan should encompass content, platform, and community management – and put a great deal of focus into the interdependent elements of search and social together. Today almost every company is putting resources and efforts within both areas – some more than others, but regardless how far your company has come, this book gives some relevant input to how you are able to optimize those efforts.

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Cool Web Hosting company

The Marketing Blog

After some brain-storming I discovered a kool webhosting company called Velnetweb which seems to be one stop shop for all web hosting needs. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media People, Pages and Fun – Cool Jimdo Discussion forums still alive. July 30, 2007.5:45

Public Relations becomes Community Relations – Social Media

Laurel Papworth

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Well, what if you manage PR for a cosmetic company? But tomorrow, the company that manages say, the largest community of women in the right demographic online, becomes a public relations company.

Job Opening: Search Engine Optimization SEO Senior Analyst in Dallas Texas

Bill Hartzer

Cottonwood Financial has an opening for a Search Engine Optimization SEO Senior Analyst in the Dallas, Texas area. COMPANY. Founded in 1996, we have over 280 company owned locations across the country. We are actively engaged in a high-volume, rapid retail rollout of new locations to significantly increase the footprint of our company throughout the United States in both existing and new markets. KEY COMPANY FACTS. Locations are company owned – no franchises.

Social Networking For a Cause: The Power of Online Communities

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes. More here: Social Networking For a Cause: The Power of Online Communities … [.]

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Now, here comes the beef: it transitions nicely from the philosophical to the action plan with a concise roadmap called FLIRT, an apropos acronym according to the authors since flirting is “pulse raising, human and engineered to impress.&#

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. Customers who participate, create content and connect with other community members become loyal brand advocates. They feel a stronger connection with your company, increasing the chance that they’ll stay customers for a long time.

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Introducing Blekko, the Self-curated Search Engine

ProBlogger

It’s the search engine that prides itself on human curation. Blekko separates itself from other search engines by making use of the “/” tag—the slashtag as a search tool. Using slashtags, you can basically create your own search engine for any topic you like. Just ask the community over at stackoverflow.com , which helps Blekko tailor many of its “programming” slashtags. Introducing Blekko, the Self-curated Search Engine.

6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. And every company wants to claim innovation, right? How many listeners do you have in your company?

How Social Media Can Affect Your Search Engine Rankings

ProBlogger

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake. You can see 38% of those doing very well with search engine optimization were also extensively integrating social media.

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Fortunately, we have social media communities to inspire us.

How to Name Your Private Online Community

SocialFish

The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement. There are basically two schools of thought on naming a private online community. One is more common in the corporate/organizational space, and the other is more common among all other communities.

3 Ways A Blog Helps You SEO-Wise | Small Business Mavericks

Small Business Mavericks

This invites the search engine spiders back to your site to crawl it. Increased Search Engine Rankings – Not only do you have more opportunities to rank with each blog post, but each blog post can rank according to its own merits. Do you have a company blog ?

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Highlight your company’s community involvement.

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Does Your Personal Brand Help Your Employer?

Convince & Convert

yegg Tweet This Playing with Experimentation Most people wouldn’t create a company that essential takes Google head-on, but Gabriel Weinberg is not most people. » Social Pros Podcast brand communities digital marketing search engine optimization social media Social Media Marketing social media strategy Social Pros Tweetable Moments Focus on what really is working.

Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Social Media for Non-Profits: How One Small Charity Makes it Work Social Media for Non-Profits: How One Small Charity Makes it Work by Tamar Weinberg on August 14, 2009 Share In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules , I am going to highlight other companies that have excelled in their social media achievements.

No-Cost Ways to Grow Your Social Media Following

Ignite Social Media

When you buy followers, there’s a strong chance that the company you bought the followers from just created a bunch of fake accounts to pad your numbers, and you’re going to be working hard to create content for an empty room with no engagement. Hashtags are basically a social platform’s way of labeling content so that it’s easier to find in searches, like how keywords work in search engines. On a similar note, you can increase your following by engaging with your current community.

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SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. With this development, search engine optimisation has evolved yet again, as it always does with any advancement on the Web. Influence – Expand your connections by joining the Google+ community in various networks; this way, Google’s search engine spiders will find your Page appealing.

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Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing

Twenty4 Social

The first step that you need to take is figuring out what companies in the market are currently offering products and services. Join Our VIP Community. Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing Affiliate marketing can be a great way to start making money online.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Know how to not only build community but build real relationships with human beings built on trust and authenticity. Be patient when changing mindset within a company that is new to social media and digital marketing strategies and tactics. Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it!

Google Targets ‘Scraped’ Content and ‘Content Farms’

Idaconcpts

This major algorithm change has, of course, generated great interest and some controversy in the search engine optimization (SEO) community, although the change was widely anticipated by most analysts. “No SEO SEO companies Google search engine optimization SERP

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Book Review: Optimize

Webbiquity SMM

That’s clearly good for searchers, as search engine results have become more relevant and useful. “Audits are a key part of search engine optimization, allowing marketers to access the current state of the website in ways that identify any conflicts or inefficiencies for search engines.” “95% of journalists use search engines…89% of journalists use blogs and 65% use social networks for story research.”

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Mopsos - Social bookmarking as a core knowledge sharing approach for companies

Buzz Marketing for Technology

You are here: Home > November 2007 > Friday 30 > Social bookmarking as a core knowledge sharing approach for companies. Social bookmarking as a core knowledge sharing approach for companies. Connectbeam raises a few IP questions as usual with respect to who owns what, the company or me. So as a user, I will only be given access to the bookmarks and tag clouds I am allowed to see, i.e. those from the communities I belong to. 2 integration with search engines.

5 Tips for Finding a Niche for Your Blog

Twenty4 Social

You can find communities built around every conceivable subject from entrepreneurship to dog training to jokes. You can click on the “Random” button and browse through the page that you land on and find communities that you might not otherwise know about.