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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

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Mission critical: How to find the right social media management tools for nonprofits

Sprout Social

Social media is an integral part of nonprofit operations. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges.

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Tips for Social Media Advertising this Holiday Season

Ignite Social Media

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. Expect to pay more in Q4.

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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

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Social Media Marketing Tools: The Complete 2022 Guide

Hootsuite

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

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Social media tools for government: What your team needs for success

Sprout Social

Social media is like a 24/7 town hall meeting—news spreads, crises unfold and important questions emerge in real time. But managing the social media presence of a government agency comes with a unique set of challenges. But managing the social media presence of a government agency comes with a unique set of challenges.

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How to Fundraise on Social Media: 12 Tips to Increase Donations

Hootsuite

The campaign set the standard for how to fundraise on social media. Not every social media donation drive delivers such stunning results. But social media is still fertile ground for fundraising. In this post, you’ll learn the unique advantages fundraisers have over other organizations on social media.