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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. What is AI automation?

Strategy 104
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 110
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SEO Basics and social media applications

Josh S Peters

SEO stands for Search Engine Optimization, and even though people keep saying it’s dead or dying and it’s all because of social media, but the absolute opposite is true. Did you also notice that 5/10 of the results were my social media profiles? How does social media affect SEO?

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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Tell a compelling story Focus on showing the value of your product or service.

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Getting Your Core Skill Set Ready For Social Media

Mindjumpers

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Calling all newbie PR’s – there really is no reason why social media skills are not integrated into your day job. What are the keywords, key messages, links that need to be embedded into the release?

Skills 215
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How To Use Email Marketing To Boost Organic Traffic

BeingOptimist

Most digital marketers will tell you that the easiest way to get organic traffic is to list yourself on Google. The power of SEO email marketing. One of the biggest benefits of incorporating email marketing in SEO is that you are not limited by word restrictions like Twitter or creative restrictions like search engines.

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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

Considering this growing market trend, it’s no surprise that those who wish to land a profitable job need to focus on improving and building upon their computer skills. It’s considered one of the most wanted job skills in the market, with enviable salaries even at the entry-level position. Social Media, Blogging and Email.

Skills 128