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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. What is AI automation?

Strategy 102
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Hidden Advantages of Custom Events to Meta Advertisers

Jon Loomer

” NOTE: We’ll focus on the pixel applications of custom events in this post. Embedded YouTube Video Play. Start Embedded Audio Player. I don’t do this as often these days, but I have an embedded audio player at the top of many of my blog posts to play a related podcast episode or audio version of the post.

Eventful 185
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 107
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How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. The key to a successful business, product, service, or mobile application launch is proper planning. What these lazy marketers don't realize is that they are doing their brand more harm than good.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I’ve read quite a number of trademark applications over the years, as part of my expert witness work , but also as part of DNProtect , but when I looked at the Meta trademark application from Facebook, my jaw dropped. The screen capture above is only the beginning, it only shows a small part of the Meta trademark. Just think.

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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

The most common application of events is on our website, though it doesn’t have to be. Let’s go… Definitions Let’s provide some basic definitions to help you understand what each of these are and how they’re similar and different. Events: This is how we define an important action.

Eventful 169
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Why You Need a CPaaS Solution in Your Customer Experience Strategy

The Realtime Report

Numerous technologies have hit the market to help businesses engage with clients. With CPaaS, video or audio-based calls can be executed natively within the desktop browser or mobile application. This can be done by embedding cloud-native APIs in the CPaaS platform for the related features. Flexibility. Types of CPaaS solutions.