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Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI

The Realtime Report

Those hoping to game the search engine’s algorithm will have to face new changes to its ranking systems, designed to help surface good content in results and hide some of the worst and most cynical stuff on the web. Helms advises companies to adhere to ethical content creation practices, emphasizing quality and authenticity in their work. “We

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The Scale of Upcoming Changes in the World of Media

The Realtime Report

However, classical media companies simply don’t have the budgets large enough for technological expansion and will ultimately lose out to corporations. Finally, several publications from Business Insider were produced thanks to PRAI and our work with their system.

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The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Personally I think aggregated stories should always include an inline attribution link.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

2 LinkedIn’s new ways to track companies. LinkedIn Pages, a refresh of LinkedIn Company Pages, help people engage with companies and organizations, and to connect with the people behind the company. These include new job alerts, an alumni tool, community hashtags and company insights. Photo by Jolanda Flubacher.

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How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

Today, let’s take a look at what the implications are for companies running engagement programs. Have company employees log in and comment using their own Facebook profiles. Avoids potentially negative comment streams being pushed to the company’s Facebook page. Option 2: Comment as company-owned Facebook page.

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A Privacy-First Digital Marketing Landscape

Dave Fleet

Personalized ads, location tracking, facial recognition, smart home devices, data aggregators, COVID-19 contact tracing apps and data breaches have all raised mainstream awareness of privacy issues. Regulators and tech companies have made some progress to create better transparency but it’s a drop in the bucket.

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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Comment syndication and aggregation – commenters can push their comments to Facebook; comments left as a reply over there are aggregated back on the original site. This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites. Good or bad?

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