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10 Government Marketers to Follow on Social Media

Social Media Strategies Summit

Judy is a consultant and instructor on communications for public safety, and is also a member of T-Mobiles Public Sector Advisory Council. He was named 2023 Social Media Professional of the Year by Government Social Media. Judy Pal Who is she? Where can you find her? Why should you follow her? Warren Kagarise Who is he?

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How Government Agencies Can Succeed in a Pay-to-Play Space with No Budget

Social Media Strategies Summit

Organic reach on major platforms has been shrinking for years for instance, it dropped 18% on Instagram from January 2023 to August 2024. Once upon a time, you could feel confident that when you posted something on social media, a decent chunk of your audience would see it. Sadly, thats no longer the case.

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7 Lead Generation Ideas for 2024

Oktopost

75% of people watch short-form video content on their mobile, so you need to optimize video formats for mobile and keep them at a maximum of 60 seconds. million people watched live video content in 2023, and this number continues to grow in 2024. Also, include captions, as many users will watch videos with their sound off.

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5 Best brands on Pinterest to learn from

Sprout Social

It then uses press photographs to create individual Pinterest boards focused on specific people and events, like its coverage of the 2023 Met Gala and detailed celebrity portraits. A primary strategy for the NYT is repurposing content from its main news site to target audience segments interested in more culture-focused topics.

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9 tips for Reddit marketing (that Redditors won’t hate)

Hootsuite

billion visits in 2023, making it one of the most popular websites in the world. Avoid being too promotional People added the word Reddit to the end of their Google search queries 32 billion times in 2023 because they want “a trusted second opinion before they buy.” Reddit received over 2.1

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60 social media statistics marketers need to know in 2025

Hootsuite

mobile users Out of all apps used by U.S. mobile consumers not only social media YouTube had the highest reach with 76% of people using the mobile app. billion daily active users across their core apps (Facebook, Instagram, Facebook Messenger, and WhatsApp) a 5% increase vs. 2023. impressions in 2023 and 2121.13

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10 Top B2B Content Distribution Strategies That Work

Webbiquity SMM

With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. Optimize the newsletter for maximum engagement with clear CTAs and mobile responsiveness. Image credit: Videodeck.co Today, video content dominates the marketing landscape.

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