FUN FACT: It’s estimated that the augmented reality and virtual reality markets will surpass $298 billion by 2023. For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. MORE

For example, it’s estimated that the augmented reality and virtual reality markets will surpass $94 billion by 2023. 9 Resolutions Every Marketer Should Make for 2019. As we head into the new year it’s time to make some resolutions. On top of personal commitments — does eating healthier, getting physically fit, and saving more money sound familiar ? what should marketers seek to improve professionally? MORE

By 2023 it is estimated that there will be more than 500 million smart speakers in circulation. Every decade since the 1980s seems to have ushered in a new technology that changes the game. The 1980s saw the rise of the personal computer in the form of the Apple II and the Commodore. MORE

Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing. In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads. Now you can add YouTube video assets to Google responsive display adcampaigns. MORE

The Amazon-owned livestreaming platform will continue growing to hit 47 million viewers by 2023, according to the researcher MORE

billion by 2023. You may think that social media and email are at opposite ends of the marketing spectrum, and even that they’re “rivals,” but that actually isn’t true! Neither one diminishes the effectiveness of the other—in fact, if both are done correctly, they can absolutely work together to drive leads and build brand loyalty. Let’s first look at why each of these methods works on its own. MORE

billion by 2023. For years, marketing experts have been discussing the importance of video in content marketing. In 2005, YouTube was launched. Today, it is the 2nd most visited website in the world and a key platform in reaching demographics from GenZ to Baby Boomers and nearly everyone in between. One year ago, Facebook’s Mark Zuckerberg said that the future of the platform was video. MORE

The company is hoping to have a demonstration ready for 2020 and earmarked 2023 for putting them into service. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 MORE

billion by 2023. Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. MORE

The company is hoping to have a demonstration ready for 2020 and earmarked 2023 for putting them into service. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 MORE

billion in 2023. COVID-19 outbreak is one of the biggest pandemics the world has ever come across and something or the other is multiplying the effect of coronavirus on human mankind. Yes, it is the multiplying amount of information and coverage about the coronavirus pandemic and its effect on citizens and the economy of the world. A lot of this information is circulating in the form of Social Media. MORE

business spending on marketing automation tools is expected to exceed 25 billion USD by 2023. It’s a struggle out there and supplies are limited. B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. With profit margins constantly shrinking, there is little to no room for error or inefficiency. This is why automation of B2B marketing and sales activities appears inevitable. MORE

By 2023, it’s estimated that 15.5% When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. Was there NOTHING scheduled to air on ESPN2? MORE