Top 6 Social Media Trends to Expect in 2023  

Ignite Social Media

2023 will be no different as brands need to stay ahead of the curve to remain relevant. . As the original social media agency, we’ve watched trends come and go , and we have a pretty good idea of what’s going to be big in 2023. In 2023, we see that this trend is only going to continue.

Facebook Delays Taking a Cut on Paid Events and Fan Subscriptions till 2023, Criticizes Apple's Fees

Social Media Today

Facebook CEO Mark Zuckerberg has announced that Facebook won't take any fees from paid events or fan subscriptions till 2023

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Meta Delays Full Messaging Encryption Plan to 2023, Providing More Time for Debate

Social Media Today

The full messaging encryption process was initially set to be completed by 2022

Twitch Is Predicted to Boost Monthly Users 14% to 37.5M This Year

Social Media Today

The Amazon-owned livestreaming platform will continue growing to hit 47 million viewers by 2023, according to the researcher

Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco

David Meerman Scott

Last week, tickets for the first dates of Bruce Springsteen’s 2023 tour went on sale via Ticketmaster.

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5 Ways How to Use Big Data in Social Media

Quintly

billion by 2023. By definition, social media data is generated by comments, posts, images, and, to a significant extent, social media videos. According to eMarketer report, the number of people in the world regularly watching video content on their smartphones will increase to 2.72

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Interview with SMSsummit Speaker Jadis Tillery, ikwe

Social Media Strategies Summit

Looking forward to 2023 and beyond, what opportunities excite you most about higher ed social media? Jadis Tillery has over 22 years of marketing experience specializing in social media.

How to 10X Your Social Strategy Through Data, Intel, & White Space

Oktopost

He caps off the show sharing some of the growth his team has seen since 2020 and what’s ahead for EY in 2023! Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. .

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SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

Looking forward to 2023 and beyond, what opportunities excite you most about higher ed social media? Sarah Barnes has more than 20 years of experience as a writer and editor for print and digital communications.

SMSsummit Speaker Interview with Xenia Muether of Pink Orange

Social Media Strategies Summit

Looking forward to 2023 and beyond, what opportunities excite you most about higher ed social media? Xenia Muether is the Founder and CEO of Pink Orange, an agency launched in 2019.

5 Reasons LinkedIn Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

In fact, LinkedIn is expecting its user rate to exceed expectations and grow quickly through 2023. LinkedIn is a social media website, but it is pretty different from Instagram, Facebook, or TikTok.

Why partnerships with Latinx creators matter to your inclusive marketing strategy

Sprout Social

trillion dollars in 2023 and 78% of Latinx and Hispanic consumers enjoy online shopping. September 15 marked the beginning of Hispanic Heritage Month.

The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

eMarketer predicts about 100M Social Commerce buyers by 2023. Digital Privacy Takes Center Stage in 2021. As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape.

The Biggest Digital Transformation Trends in 2022 and Beyond

The Realtime Report

Because of the technologies and logistics required to make hybrid working a success, Gartner has predicted that three-quarters of distributed enterprises may see 25% higher profits than their competitors by 2023. The Biggest Digital Transformation. Trends in 2022 and Beyond.

Which Social Media Trends Will Stick Post-Pandemic (And Which Won’t)?

Likeable

TikTok also will have more Gen Z users than Instagram this year and, in 2023, more U.S. We’re all aware by now that the COVID-19 pandemic had a massive impact on social media usage around the globe.

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10 Brilliant Examples of Brands Using Livestream Shopping

Social Media Strategies Summit

And it’s quickly gaining popularity in the US, where Coresight Research expects the livestreaming e-commerce market to be worth $25 billion by 2023.

3 Reasons to Consider Running Ads on Snapchat

Ignite Social Media

Third-party cookie tracking has been delayed until 2023. Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back.

Social Media & Email Marketing: How Do They Work Together?

Likeable

billion by 2023. You may think that social media and email are at opposite ends of the marketing spectrum, and even that they’re “rivals,” but that actually isn’t true!

How are Those 2022 Predictions Working Out?

Direct Marketing Observations

We’ll see in 2023. Why do prediction posts have to be written at the end of the year? There are no hard fast rules as to when they officially have to go out. I suppose it’s just sexier if it’s before the start of a new year. In my case, it’s just been delayed because I’ve been sitting on them, waiting for them to happen. Actually, that’s not true, it’s just been a severe case of procrastination and I apologize. Suffice it to say, the guilts have driven me to finish this piece.

Our Favorite Social Media Management Tools for Brands

Likeable

Options include Khoros, Social Studio (however, this is set to dissolve in late 2023) and Dash Hudson. With so many platforms and so many metrics, it’s difficult (if not impossible) to manage a brand’s online presence without the help of a social media management system.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

billion by 2023. Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause.

A Beginner’s Guide to Voice Marketing

Later

Voice-enabled AI assistants are on the rise too — an estimated 8 billion will be in use by 2023. And the total podcast audience is expected to double in size from 2020 to 2023 , so now is a great time to get in on the action. Voice marketing is one of the hottest new trends.

Why AI Will NOT Take All Our Jobs

The Realtime Report

For example, the research and advisory firm Cognilytica forecasted in 2019 that new spending on services that label data for supervised learning would reach one billion dollars by 2023. Why AI Will NOT Take All Our Jobs. Steven Shwartz.

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Top Five: Should Facebook be regulated?

Sherrilynne Starkie

Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing. In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads. Now you can add YouTube video assets to Google responsive display adcampaigns.

5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. Social messaging has surged in popularity in recent years.

2022 Genius Bloggers Toolkit

ProBlogger

The Toolkit is your personal library of resources to help you have more traffic, more money, and more impact in 2023 and beyond. The post 2022 Genius Bloggers Toolkit appeared first on ProBlogger.

Why Social Messaging is the Key to an Unbeatable CSAT Score

Hootsuite

Gartner predicts that 60% of all customer service engagements will be delivered via digital channels like social messaging by 2023. Brands with unhappy customers don’t last long.

25 WhatsApp Stats Marketers Need to Know in 2022

Hootsuite

In the US, WhatsApp is expected to grow to over 85 million users by 2023. WhatsApp is a super popular instant messaging platform that’s come a long way since its launch way back in 2009 by two former Yahoo! employees.

B2B Marketing Automation Strategy for 2021

Oktopost

Some experts predict the amount spent on marketing automation will reach $25 billion by 2023. It seems like everything is automatic in business these days. Many tasks that were once reserved strictly for manual employee input have become automated.

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8 Ways to Make Money on Instagram in 2022

Sprout Social

Social commerce is expected to reach over 100 million people in the US by 2023. Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts.

Badge 101

Livestream Shopping: When social commerce and video collide

Sprout Social

While still relatively new in the US, the livestreaming market is expected to surpass $25 billion by 2023. If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly $5.6 million.

4 ways social media impacts consumer behavior

Sprout Social

Social commerce sales will more than double in the US from almost $28 billion in 2020 to over $56 billion in 2023. Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before.

80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Several years of research has gone into optimizing the ecommerce checkout process.

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6 masterful examples of brands selling on Facebook Shops

Sprout Social

Meta says they expect brands to generate $500 billion in revenue from Live Shopping events by 2023. A few years ago, we were more selective about when/where we checked out. Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce.

10 Things Marketers Need to Know About Voice in 2020

Social Media Strategies Summit

By 2023 it is estimated that there will be more than 500 million smart speakers in circulation. Every decade since the 1980s seems to have ushered in a new technology that changes the game. The 1980s saw the rise of the personal computer in the form of the Apple II and the Commodore.

16 of the Best TikTok Tools to Improve Your Marketing

Hootsuite

million users by 2023. Do you have a trusted box of TikTok tools? If not, it’s time to build one. As of 2021, TikTok had 78.7 million users in the US alone. And it’s projected to reach 89.7 The app keeps growing its user base with no sign of slowing down.

Upcoming Mobile Game App Development Trends to Follow in 2020 & Beyond

Social Media Marketing

According to a recent prediction, experts are expecting the global mobile gaming industry to cross 150 billion USD by the end of 2023. In the last few years, smartphone technology has shown some remarkable growth, which was never seen earlier.

5 genius social commerce examples you can learn from

Sprout Social

of all US social buyers by 2023. The role of social media has evolved dramatically since the days of MySpace. From connecting with friends to making new ones, and increasing brand awareness to offering rapid customer support, the utility of these platforms is as boundless as our creativity.

Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Gartner predicts that more than 60% of all customer service engagements will be resolved through digital or self-serve channels like social messaging and chat by 2023. Let’s talk about why it’s important to understand social media marketing for retail brands.

SMSsummit Speaker Interview with Chelsey Holts of UNC Chapel Hill

Social Media Strategies Summit

Looking forward to 2023 and beyond, what opportunities excite you most about higher ed social media? Chelsey Holts currently serves as the Director of Social Media for UNC Chapel Hill’s flagship accounts.