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Planning for 2023: What Social Media Marketers Need to Win in 2023

Social Media Today

All the strategic tips, tools and guides that you'll need to map out your 2023 social media strategy

Tips 170
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Planning for 2023: TikTok Posting Tips

Social Media Today

Boost your TikTok marketing performance in 2023 with these tips

Tips 160
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Planning for 2023: Instagram Posting Tips

Social Media Today

Looking to get more out of IG in 2023? Here are some tips

Tips 164
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Planning for 2023: Pinterest Posting Tips

Social Media Today

Looking to add Pinterest into your digital marketing mix in 2023

Tips 144
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Planning for 2023: Snapchat Posting Tips

Social Media Today

Looking to make Snapchat a bigger focus for your business in 2023? Here are some key tips

Tips 148
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How Social Media Managers Can Set Measurable Goals for 2023  

Ignite Social Media

It’s 2023. And by now every social media marketer should have outlined their 2023 goals. And just like a giant snowball, take all those lessons you learned in 2022 and roll them into your 2023. Create an Action Plan ‘What is it that you want to achieve for 2023?’

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Planning for 2023: LinkedIn Posting Tips

Social Media Today

Update your LinkedIn marketing approach with these tips

LinkedIn 155
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Planning for 2023: Facebook Posting Tips

Social Media Today

Looking to optimize your Facebook performance? Check out these tips

Tips 170
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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Social Media Today

Twitter's also shared an update on its total active user count

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Planning for 2023: Twitter Posting Tips

Social Media Today

Looking to get more out of Twitter in 2023? Here are some tips

Tips 112
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Planning for 2023 - Researching Promotional Placements and Opportunities

Social Media Today

In the fourth element of our ‘Planning for 2023’ series, we look at publication and influencer assessment

Research 134
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Planning for 2023 - Researching the Competition

Social Media Today

Understanding the competitive landscape - and what they’re getting right, and wrong - is another key step in your digital marketing process

Research 156
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Instagram Chief Says Photos Will Get More Focus on the App in 2023

Social Media Today

Instagram chief Adam Mosseri says they focused too much on video in 2022

Video 169
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10 Compelling B2B Influencer Marketing Statistics for 2023

The Social Media Hat

The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat. Statistics To Help Make The Case For B2B Influencer Marketing. Digital Marketing B2B Influencer Marketing Influencer Marketing Statistics

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Tech Predictions for 2023

The Realtime Report

Tech Predictions for 2023 by Matt Senter , CTO & Co-founder of Lolli 2022 in tech has been a year defined by key economic and industry shifts, namely hot inflation, tech layoffs, and the arrival of crypto winter.

Report 91
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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. We’ve rounded up five key social media trends for 2023 to help you do that. The iconic toy brand unveiled its 2023 girl of the year with videos on Instagram Reels and TikTok.

Strategy 213
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Planning for 2023 – Defining Your Brand and Content Mission

Social Media Today

Defining your brand mission is a key first step in building a social media marketing strategy

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Expert Reveals the Top Social Media Scams of 2023 and How to Avoid Them

The Realtime Report

Expert Reveals the Top Social Media Scams of 2023 and How to Avoid Them. Cybersecurity expert Liz Wegerer from VPNOverview.com reveals the most common Facebook and Instagram scams of 2023 and how to avoid them. The Most Common Facebook Scams of 2023.

Report 145
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YouTube Launches its Super Bowl Ad Showcase for 2023

Social Media Today

YouTube's Ad Blitz will showcase all the top campaigns from Super Bowl LVII

Campaign 107
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Map Out Your Strategy with This Social Media Holiday Planner for 2023

Social Media Today

A handy guide to all the major tie-in events and holidays throughout the year

Eventful 143
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4 key marketing trends to consider for your 2023 strategy

Audiense

New technological advancements and algorithm changes have a major impact on what brands and marketers are able to do. Audience Intelligence

Trends 96
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Planning for 2023 - Researching Key Topics and Angles for Your Business

Social Media Today

What are the key topics of interest in your niche? Here’s how to find out

Research 134
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7 Social Media Predictions for 2023 (according to experts)

Buffer Marketing

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023.

Resources 104
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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Social Media Today

The decision is the latest in Twitter's new stance against developer access

API 157
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The Best Days and Times to Post on Social Media in 2023 [Infographic]

Social Media Today

This could help in your 2023 planning

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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Marketing

Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Social media is always evolving – as should your strategies for creating content.

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7 Visual Trends Set to Dominate in 2023 [Infographic]

Social Media Today

Looking to update your visual approach in 2023

Trends 160
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Is Twitter Safe for Brands for 2023?

Ignite Social Media

The post Is Twitter Safe for Brands for 2023? Late last year, we recommended that most brands pause proactive efforts on Twitter through the end of the year. When we did that, we would never have predicted the amount of change and turmoil the platform would experience in the ensuring weeks.

Twitter 83
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The Four Things You Need in Order to Succeed on Instagram in 2023

Jenn's Trends

So, what should you be focusing on for success on Instagram in 2023? Instagram has changed a lot over the last year, and especially over the last couple of years with the introduction of Reels. But some things are still just as important today as they were back a few years ago.

Trends 81
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LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of Engagement

Social Media Today

LinkedIn is closing in on a billion members - though 'members' and 'users' are not the same

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Should You be Using AI Creation Tools in Your Process?

Social Media Today

AI creation tools are evolving fast - but should you be incorporating them into your process

Process 166
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TikTok Tests Reducing Music Options as Part of Ongoing Negotiations Over Music Usage Rights

Social Media Today

The test is underway with some TikTok users in Australia

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The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

In recent years I’ve found myself doing more and more work in the area of countering misinformation – and disinformation – about organizations.

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OpenAI Announces Paid Subscription for ChatGPT

Social Media Today

ChatGPT has quickly become a hugely valuable addition to the digital marketing toolbox

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Instagram’s Founders Return with a New Social App

Social Media Today

The new app will use AI to provide a more curated news content consumption experience

Curation 141
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Snapchat Adds 12 Million Users in Q4, Posts Lower Than Expected Revenue Result

Social Media Today

Snapchat continues to grow in the Asia Pacific region, but revenue challenges remain

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Reports Show that Facebook Usage is Up, as Meta Continues to Develop its AI Targeting Models

Social Media Today

Facebook remains a key connector, and its improving AI is helping to keep users engaged

Report 152
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Twitter Updates Paid Partnerships Policy to Ensure More Transparency in Brand Deals

Social Media Today

Twitter's looking to ensure more transparency for paid partnerships within tweets

Policies 153
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Instagram Rolls Out Inbox ‘Notes’ to More Regions

Social Media Today

Notes provides another way to spark conversation in the app

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LinkedIn Removes ‘Curious’ Reaction Option on Posts

Social Media Today

Users have noted that the 'curious' reaction has disappeared in the latest version of the app

LinkedIn 162
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Meta Signs New Deal with Shutterstock Over Usage of Content for AI Creation Tools

Social Media Today

The deal will enable Meta to use Shutterstock content to fule its AI models

Tools 164
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Pinterest Provides New Insights to Help Brands Reach Consumers at Each Stage of the Purchase Cycle

Social Media Today

Targeting consumers at each stage of the purchase process can drive better results

Process 149
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Twitter Works to Update Code Amid Complaints of Reduced Reach and Engagement

Social Media Today

Are your tweets getting a lot less engagement of late