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10 Government Marketers to Follow on Social Media

Social Media Strategies Summit

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. To help you, weve rounded up 10 of the best government marketers to follow on social media. But who, exactly, should you be following? Amanda Dolasinski Who is she?

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Brand and Product Differentiation: How to Showcase Your USPs on Social Media

Social Media Strategies Summit

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Fortunately, you can reach, engage, and even convert customers via social media.

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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. The sway of social media over holiday shopping habits can’t be overstated.

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From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022

Buffer Social

Social media is growing more fragmented. Gone are the days of one or two platforms dominating social media. We wanted to take a step back to analyze where social media users are spending their time and effort by analyzing platform growth, trends, and engagement over the past two years. active connections.

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22 Pop Culture Moments That Blew Up on Social Media in 2024

Buffer Social

2024 is almost in the books, making it the perfect time to recap the biggest events and pop culture moments that blew up on social media this year.    From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter). 

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A guide to choosing the most effective social media networks for your brand

Sprout Social

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

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60 social media statistics marketers need to know in 2025

Hootsuite

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.