Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively.

Social Media 104

Social Media How To Sentiment Analysis 104

Social Media Strategies Summit

APRIL 16, 2025

Once upon a time, you could feel confident that when you posted something on social media, a decent chunk of your audience would see it. Organic reach on major platforms has been shrinking for years for instance, it dropped 18% on Instagram from January 2023 to August 2024. Sadly, thats no longer the case.

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Collaboration Trends Social Media Organization 240

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Examples 114

Examples Social Media Strategy Sentiment 114

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. Which platforms does Gen Z use and why?

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Social Media Brands Survey Trends 96

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. What does this process look like in practice?

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Social Media Content Meme Social Networking 118

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. Now, social media drives culture.

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Social Media Survey Marketing Influencer 130

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds. Sports marketing isn’t new, but it does look different.

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Sports Social Media Marketing Fashion 92

Sprout Social

DECEMBER 12, 2024

Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.

Social Media 89

Social Media Brands Transportation Meme 89

Ignite Social Media

OCTOBER 14, 2024

In an era where social media platforms are constantly evolving and organic reach continues to decline, paid social media has become an indispensable tool for marketers. And what do overall budget trends look like for the social media team? What These Numbers Mean for Social Media Marketers 1.

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Survey Social Media Trends ROI 78

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In the U.S.,

Social Media 104

Social Media HootSuite How To Policies 104

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Social touches every aspect of how businesses operate and grow. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions.

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Statistics Social Media Reddit Authentication 78

Webbiquity SMM

MARCH 11, 2025

March 2020) Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? Now: No new tweets since December 2023; only seven tweets since March 2023. Now: No tweets since September 2023, only five tweets since February 2023. Now: Inactive on X since May 2023. Now: Still active on X!

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B2B How To HootSuite Statistics 150

Social Media Strategies Summit

APRIL 3, 2025

Most EGC is shared via social media, but it can also cover other channels, like blogs and podcasts. Inspiring Employee-Generated Content Examples Some of the worlds biggest brands are using employee-generated content as part of their social media strategies. Sign up for one of our upcoming social media conferences.

Examples 147

Examples Brands Content Airlines 147

Social Media Today

JULY 14, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. YouTube originally announced that it was developing its thumbnail A/B testing feature in June 2023 , and then launched an initial test with selected creators last year.

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YouTube Press Release Video Wikimedia 149

Sprout Social

JULY 23, 2024

I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. Some are just getting started managing social from native platforms, while others have dabbled in social media management software, but face roadblocks that keep them from maximizing social.

Social Media Management 119

Social Media Management Sentiment Transportation Embedding 119

Oktopost

FEBRUARY 23, 2025

Introduction Social media has become an integral part of corporate communication, with 98% of employees using it for personal use and 80% using it on the job. In 2023, approximately 73% of employees reported using social media during work hours for personal and professional purposes. hours per day in 2023 to 1.9

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Handbook Authentication Social Media Privacy 62

Sprout Social

FEBRUARY 24, 2025

Social media for financial services is often met with some hesitation. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences. A 2021 J.D.

Social Media 80

Social Media Strategy Tips Banking 80

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde. Bottom line?

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Widget Sentiment API Team 122

Buffer Social

DECEMBER 18, 2024

The previous year had been such a whirlwind with the rise of decentralized social and the addition of AI features that creators, brands, and platforms had all started to redefine how they would operate. Let’s look at the themes that shaped social media in 2024. 5 Themes We Expect to See Across Social Media in 2024 (ft.

Trends 58

Trends Social Media Authentication YouTube 58

Social Media Today

JULY 2, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. P osts using the #Tomorrowland hashtag have been viewed over 10 billion times, while TikToks Tomorrowland 2023 festival livestream was viewed by over 16 million users.

Press Release 168

Press Release Wikimedia Policies Newsletter 168

Webbiquity SMM

DECEMBER 10, 2024

With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. They explore options like emails, social media, blogs, in-person events, and webinars to learn about your brand. Leverage Social Media As of 2024, approximately 5.17

B2B 144

B2B Strategy Content Hubspot 144

Sprout Social

MAY 29, 2025

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surfacereach, click-through rates and impressionswerent designed for that purpose.

ROI 82

ROI Statistics Social Media UGC 82

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. social media accounts. billion (AU$7.5

Statistics 56

Statistics Social Media Reddit Influencer 56

Sprout Social

JULY 23, 2024

” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.”

Brands 129

Brands Travel Metadata Feedly 129

Sprout Social

APRIL 10, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. Which is why many patients turn to social media networks for health advice instead of seeing a physician.

Organization 70

Organization Report Social Media Pharmaceuticals 70

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer 126

Influencer Campaign CPM Sentiment 126

Hootsuite

OCTOBER 18, 2024

billion visits in 2023, making it one of the most popular websites in the world. How can you gather all that info across all social media platforms, including Reddit, instantly and automatically? With social listening. Reddit received over 2.1 And with an average visit time of almost 19 minutes!)

Reddit 98

Reddit Tips HootSuite Marketing 98

Ignite Social Media

FEBRUARY 5, 2025

Key Changes: Headlines are back as of November 2023, allowing marketers to include catchy titles in their ads. Respect Safe Zones Conclusion Understanding the intricacies of placements on different social platforms is essential for any social media marketer. However, video descriptions are not supported.

Platform 97

Platform Social Media LinkedIn Feedly 97

Oktopost

AUGUST 1, 2024

Then, it’s about leveraging channels such as lead generation landing pages , social media, and search engines to drive leads down the funnel and increase conversions as fast and efficiently as possible. Use social media tools like Oktopost to gather enriched social data and understand what your customers want from you.

B2B 118

B2B Team Social Media Management Data 118

Sprout Social

NOVEMBER 26, 2024

In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. FTC guidelines for influencers and content creators In August 2023, the Federal Trade Commission introduced updated guidelines for online reviews and social media endorsements.

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Guidelines Influencer Engagement Tips 122

Sprout Social

SEPTEMBER 23, 2024

The Social Media Productivity Report found 63% of social media marketers agree manual tasks prevent them from doing high impact work—reinforcing that many marketers are bogged down by tasks that could easily be handled by AI. Check out our toolkit of AI resources for social media teams. trillion annually.

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Committee Marketing Class Collaboration 83

Bill Hartzer

OCTOBER 15, 2024

McCune Law Group (MLG) has filed a whistleblower lawsuit against TikTok, accusing the social media giant of turning a blind eye to fraud and even possible links to terrorism. The lawsuit provides detailed allegations about the fraudulent activity that TikTok’s Fraud Strategy Expert uncovered soon after joining the company in 2023.

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Activities Data Report Platform 78

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. The first step is to take a closer look at the social media demographics in Australia. The report also found that approximately one in five Australians creates social media content to generate income.

Social Media 64

Social Media Strategy YouTube Groups 64

Hootsuite

NOVEMBER 21, 2024

long form content can really dig into a subject (and convert social media users into paying customers, too). Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S. In fact, the average TikTok, for example, is 42.7 It’s easy to share.

Content 125

Content YouTube HootSuite Case Study 125

Sprout Social

JUNE 11, 2025

We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. This time, we’re rounding up some of the boldest brands on social. That’s when it caught fire.”

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ROI Report Brands Campaign 109

Convince & Convert

NOVEMBER 22, 2024

– Media Volery/Researchscape, August 2023 If your marketing doesn’t resonate personally, you’re missing out on loyal, highly engaged customers. Each group gets personalized ads, emails, and social media engagement that speaks directly to their running style and goals. 88% of U.S. The result?

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Marketing Apple Loyalty Authentication 146

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. In The 2024 Influencer Marketing Benchmarks Report , we found over 80% of marketers agree that influencers are an essential part of their overall social media strategy. How can you spot an authentic social media influencer?

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Authentication Influencer Marketing How To 104