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10 Government Marketers to Follow on Social Media

Social Media Strategies Summit

For instance, hes a big advocate of joining a community. Jessie Brown is the Social Media and Communications Specialist at the Iowa Department of Natural Resources and was previously a Vice President for the Government Social Media Member Council. He was named 2023 Social Media Professional of the Year by Government Social Media.

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The future is niche: a brand guide to popular niche communities

Sprout Social

Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators.

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From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022

Buffer Social

Platforms like Bluesky, Threads, and Mastodon are carving out spaces for niche communities, while established giants like Facebook, Instagram, and YouTube remain steady players. users in June 2023 to 147K connections in a little over a year. YouTube Shorts has grown since June 2023, from 5.6K active connections. Mastodon 13.3K

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9 tips for Reddit marketing (that Redditors won’t hate)

Hootsuite

Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. As a Redditor myself, I take pride in being part of a social platform known for its often humor-driven, niche communities (called subreddits).

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The Power of Niche Targeting: How Marketers Can Win by Thinking Small

Convince & Convert

. – Media Volery/Researchscape, August 2023 If your marketing doesn’t resonate personally, you’re missing out on loyal, highly engaged customers. These are people who are passionate about a specific interest or community, whether it’s vegan marathon runners or eco-conscious yoga practitioners.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.

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How Gen Z uses social media and what that means for brands

Sprout Social

They use it for everything and they expect brands to use it for everything, too—from customer service to commerce, discovery to community.” For brands to make their investments count, they need to find influencers with credibility in niche communities who are genuine fans of their brand. Data backs this up.