Buffer Social

DECEMBER 17, 2024

  Thousands of events are added to Forekast.com every year, and the community upvotes the events that they’re most excited about adding to their calendars. This report in Buffer is becoming something of a fun tradition (take a walk down memory lane in 2023’s list here ).   The big screen 10.

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Social Media Film Sports Reddit 113

Social Media Strategies Summit

MARCH 12, 2025

Instead, the 2023 Sprout Social Index discovered that consumers want businesses to be authentic, human, helpful, and transparent. While there are several ways to build a strong community that will transform buyers into champions, the easiest way to do it is to interact with your followers in meaningful ways.

Products 147

Products Social Media Brands How To 147

Buffer Social

DECEMBER 18, 2024

” From the rise of LinkedIn as a creator hub to the growing importance of authenticity and private communities, we’ve decided to revisit these themes to see what came to fruition and what didn’t.

Trends 58

Trends Social Media Authentication YouTube 58

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. in May 2023 to 81.2% Its unique focus on niche interests and authentic discussions requires a tailored approach that prioritises genuine interaction and community building. in May 2024.

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Statistics Social Media Reddit Authentication 78

Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. Clear KPIs let influencers know what’s expected of them upfront, ensuring a smoother collaboration.

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Influencer Campaign CPM Sentiment 126

Sprout Social

DECEMBER 12, 2024

The play: If youre getting lost in the algorithm, try cultivating community on new networks. But, if you look more closely, they also carefully reinserted themselves back into online culture and wove together a community of fanswhich was part of a larger, big-picture marketing effort. That doesnt mean strictly following platform norms.

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Social Media Brands Transportation Meme 89

Sprout Social

SEPTEMBER 16, 2024

Vanderbilt also creates excitement for their traditional Founders Walk event, the celebration of first-time students officially joining their community. Their Welcome Week 2023 campaign was nominated for the Collaborative Social Media Communications award by PR Daily. Leverage your unique identity and environment.

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Report Class Sentiment Apple 101

Sprout Social

OCTOBER 11, 2024

million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. People are seeking a sense of community—from pickleball courts to social media. It may be a partnership your brand has never considered before, but it could help create more awareness within new communities.”

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Sports Social Media Marketing Fashion 92

Sprout Social

JUNE 11, 2025

The company reported that Triple Dipper sales grew 70% from 2023 to 2024, and made up 14% of all sales in Q4 2024. If you’re wondering which platforms make the most sense for your brand to experiment on, dig into where niche communities related to your sector are popping up. That’s when it caught fire.”

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ROI Report Brands Campaign 109

Sprout Social

APRIL 28, 2025

The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. As of the third quarter of 2024, 59.8%

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Reddit Statistics Brands Authentication 78

Sprout Social

APRIL 10, 2025

His success has been in part due to embracing his local community and the region of Wakefield, showing the strength of community engagement on UK TikTok. Since 2023, BookTok influencers have been heavily impacting how books are sold and published across the country.

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Trends Engagement Content Influencer 102

Sprout Social

NOVEMBER 25, 2024

According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one thing users don’t see enough of on social media. It helps social media users feel connected with influencers and the brands they promote, creating a sense of loyalty and community. It’s what they crave.

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Authentication Influencer Marketing How To 104

Buffer Social

JULY 17, 2025

It’s about community. YouTube has community posts. Bulletin Boards shift that dynamic, letting creators turn casual fans into a community that sees, reacts to, and looks forward to your updates. Instagram has broadcast channels. Snapchat leans on private stories. At the time of writing, access is still limited.

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Feedly Feed Instagram YouTube 65

Sprout Social

MARCH 13, 2025

In 2023, social media advertising accounted for approximately US$3.8 Despite a gradual decline in younger users, Facebook remains a top platform for community engagement and local business discovery. In terms of time spent on the platform, LinkedIn is less than other social media sites from July to September 2023. billion (AU$7.5

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Statistics Social Media Reddit Influencer 56

Hootsuite

JANUARY 17, 2025

Leverage the passion of existing online communities No matter what cause youre working on, theres a relevant online community to tap into. Communities have substantial overlap on social media. Their 2023 campaign leaned hard into the trend that highlights how much men think about the Roman Empire.

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Social Media HootSuite How To Policies 104

Bill Hartzer

APRIL 17, 2025

Aha Community Sees Explosive 4,933% Revenue Growth In a market where digital platforms often rely on algorithms to steer engagement, Aha Community is taking a different route and it is paying off in spades. Supplying the Fuel for Artificial Intelligence A key driver behind Aha Communitys success is its Korean language corpus model.

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Reddit Authentication Communities Privacy 78

Sprout Social

APRIL 10, 2025

Lets dive into our lineup of brands breaking through the noise and combatting misinformation, while providing value and building trust with their patients and community. They also use creator content to highlight the best hikes in Colorado and promote community health events. Rather than fight the shift, take a cue from UCHealth.

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Organization Report Social Media Pharmaceuticals 70

Sprout Social

MARCH 14, 2025

For example, in 2023, TikTok influencer Kat Stickler made headlines for joining natural water enhancer brand Stur as an investor and owner. They can show off their products, answer questions and be in community with their customers. ” Influencers already have a built-in loyal audience and a proven ability to drive sales.

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Brands Hosting Retail Eventful 117

Sprout Social

MAY 12, 2025

Below are a few statistics that highlight how deeply the network has embedded itself into the everyday lives of Australians: As of June 2023, 5 million Australians and 350,000 Australian businesses use TikTok. In 2019, it had fewer than 1,000 views; by 2023, it received 8 billion views worldwide.

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Statistics Strategy Fashion Travel 64

Sprout Social

FEBRUARY 24, 2025

Our 2023 State of Social Media Report found that 90% of consumers expect to be able to contact a business via social media. For example, we love how Wells Fargo uses Instagram to highlight its company, culture and community initiatives, such as its Martin Luther King Jr Day of Service.

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Social Media Strategy Tips Banking 80

Sprout Social

NOVEMBER 4, 2024

According to the 2024 Content Benchmarks Report , brands published 10 posts per day across social networks in 2023. Provide an answer Search your Facebook and LinkedIn communities for questions you can answer with an existing article. When you repurpose content for social media, you double down on key brand messaging.

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Social Media Content Meme Social Networking 118

Sprout Social

JUNE 18, 2025

Gen X social media usage A 2023 survey found that 92% of Gen Xers use social media every day. When they’re not working, Gen X is raising kids, living with their grown children and in many cases, caring for aging parents or grandchildren. Although Gen X accounts for 19% of the U.S. On average, Gen X spends about 1.5

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Social Media Survey Marketing Influencer 130

Ignite Social Media

APRIL 2, 2025

AMGAs ‘Rebranding Announcement’ (2023) The American Mountain Guides Association (AMGA) took a hilariously self-aware route for their 2023 April Fools campaign by spoofing their own brand voice. The campaign poked fun at overly polished, business-y brand refreshes while staying true to AMGAs rugged, tight-knit community.

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Campaign Brands Vimeo FeedBurner 78

Buffer Social

JUNE 30, 2025

” That’s actually how I discovered Makeba by Jain back in 2023. It builds community and keeps your creative karma in good standing. Ever scrolled through Instagram Reels and thought, “Wait, everyone’s using that same sound… and I can’t get enough of it!” Jump in early Trends move fast.

Trends 76

Trends Instagram Remix Tips 76

Sprout Social

JULY 1, 2025

At the 2023 TikTok Awards, she was named TikTok Creator of the Year. With TikTok’s format encouraging authentic, creative content, brands can reach audiences naturally—key for communicating with Australian audiences. Indy Clinton (@indyclinton) Source: TikTok Followers: 2.1M

Brands 86

Brands Fashion Influencer Collaboration 86

Sprout Social

MAY 29, 2025

A global August 2023 social media marketing survey showed marketers confidence level reached 70%. Trends impacting ROI in 2025 These trends make one thing clear: Social delivers marketing ROI when it functions as a product education, customer support and community channel all at once. WhatsApp rounded out the top three at 66%.

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ROI Statistics Social Media UGC 82

Hootsuite

FEBRUARY 27, 2025

adults use YouTube As of 2023, there were 262 million adults in the United States, meaning around 82.4% Gaming communities thrive on YouTube in the U.S. Many communities, from Roblox to Minecraft, have seen success reaching their target audience. YouTube user statistics Wondering what YouTubes user base looks like? of all U.S.

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YouTube Statistics Marketing Wikipedia 103

Sprout Social

MAY 14, 2025

According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers. According to Sprouts 2024 Content Strategy Report, users expect brands to share educational product information, manage smaller communities and offer customer support on LinkedIn. Zoomers will likely be a close second, accounting for 29%.

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Social Media Strategy YouTube Groups 64

Sprout Social

JANUARY 30, 2025

Andr uses her passion for community building to not just grow National Geographics followers, but also tell compelling stories that get their audience engaged. Follow her for the latest on using entertainment to deepen brand communities on social and beyond.

Social Media 97

Social Media Marketing Banking Sports 97

Sprout Social

MAY 7, 2025

In 2023, Ofcom found that approximately two-thirds (65%) of UK adults use WhatsApp as their main online communication service. Using WhatsApp to communicate deals and news to customers directly isnt limited to travel companies. WhatsApp campaigns are used to build a community around new products or services.

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Software Marketing Travel Campaign 68

Buffer Social

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. " "You can build your own Spirals or take advantage of the ones the community and even the Spiral team itself have built. The shift to AI-powered marketing has been dramatic.

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Tools Marketing Price Hubspot 123

Sprout Social

JANUARY 24, 2025

In 2023, over five billion people were using social media worldwide, projected to increase to over six billion by 2028. According to The 2024 Content Benchmarks Report , on average, brands published 10 posts per day across networks in 2023. Most notably, the sheer volume of content across networks is staggering.

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Social Media Strategy Notification Meme 106

Hootsuite

OCTOBER 24, 2024

In a 2023 CNBC poll , 58% of Americans said it’s inappropriate for companies to take a stand on issues. If you primarily sell to a specific community, they may notice your absence on topics they care about. Communication effectiveness: Can you make a difference? A lot of that has to do with a shift in consumer tolerance.

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Social Media How To Guidelines HootSuite 118

Oktopost

JUNE 8, 2025

Cross-Industry Collaboration: NatWest hosted events that brought together LGBTQ+ professionals from across the financial sector to share best practices and build trust within the community. Seyfarth Shaw stands out for blending legal expertise with actionable guidance for employers and the broader business community during Pride Month.

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Authentication B2B Campaign Brands 62

Buffer Social

NOVEMBER 25, 2024

Consider joining niche-specific communities on Slack, Discord, or Facebook groups and ask which creators are worth following online. A 2023 impact.com survey found that more than 6 in 10 consumers trust influencers they perceive to be like them, and a Morning Consult report confirmed that 88% value authenticity over a large following.

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Influencer Strategy Tips Marketing 118

Social Media Today

JUNE 30, 2025

Bier is the creator of two previously viral apps, in “ tbh ,” which Meta acquired in 2017 , and “Gas,” which was acquired by Discord in 2023. Finding my community and building an audience on X has impacted my life more than any single thing: its unlocked friendships, professional opportunities and its even where I met my girlfriend.

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Products Press Release Wikimedia Policies 122

Hootsuite

FEBRUARY 14, 2025

Shorts and YouTube monetization In 2023, YouTube revamped its Shorts monetization model, allowing creators to earn ad revenue through the YouTube Partner Program. Engagement and community building: How to increase interaction 6. This issue affects creators, who fear accidentally violating ever-changing community guidelines.

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YouTube HootSuite Trends Video 79