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New Social Media Advertising Strategies for 2023

Webbiquity SMM

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. Here’s a preview of five social media advertising strategies to look forward to in 2023. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings.

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How brands can collaborate with Black creators in 2023

Sprout Social

In 2023, brands continue to be held accountable by their customers—but the bar is higher. They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. Some Black people are queer.

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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

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How Buffer Has Changed: Unpacking Every Feature We Built in 2023

Buffer Social

To round up the year, we thought we'd run through the 11 most popular launches we released in 2023. Add Notes to Your Content 📝 Collaborate faster and smarter with quick internal comments. The new  Beta features  page lists features to test, links to share feedback, and an invite to  our community.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. billion in revenue in 2023. But today, Airbnb boasts 7.7

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How to Become a LinkedIn Top Voice or Community Top Voice

Buffer Social

This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2). LinkedIn, however, has gone the other way.

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A Guide to Social Media Collaboration

Buffer Social

A viral collaboration that benefits both parties and their audiences. In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? The result?