How are Those 2022 Predictions Working Out?
Direct Marketing Observations
MAY 13, 2022
Strategy and tactics will take a back seat to community and conversation in 2022. At the end of the day, social media is still a transactional, arrangement between strangers but to bolster and validate Seth Godin’s 2008 book, Tribes, everyone has a tribe and, thus the strength and growth of communities will continue to deliver on that notion. According to Statista, US residents spend an average of 323 minutes per week watching video content – on mobile phones alone!
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