Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Source: Statista 14.

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Statistics Social Media HootSuite Marketing 111

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy.

Influencer 107

Influencer Examples Marketing Affiliate marketing 107

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

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Sports Social Media Marketing Fashion 92

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

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Authentication Influencer Marketing How To 104

Sprout Social

JUNE 18, 2025

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. Gen X social media usage A 2023 survey found that 92% of Gen Xers use social media every day. Although Gen X accounts for 19% of the U.S.

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Social Media Survey Marketing Influencer 130

Social Media Strategies Summit

APRIL 16, 2025

Organic reach on major platforms has been shrinking for years for instance, it dropped 18% on Instagram from January 2023 to August 2024. Trends Affecting Social Media Marketing Before we explore how to do it right, its worth taking a step back to consider the broader trends governing the social media world today.

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Collaboration Trends Social Media Organization 240

Sprout Social

JULY 23, 2024

As President of Sprout Social, I’m fortunate to have conversations with C-suite executives and marketing leaders across brands and industries everyday. Their anecdotes tell me a lot about the current and future state of marketing. The right social media management tools give marketers valuable time back.

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Social Media Management Sentiment Transportation Embedding 119

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023.

Influencer 120

Influencer Social Media Survey Social Networking 120

Social Media Strategies Summit

APRIL 3, 2025

Want to know why employee-generated content is such a powerful marketing tool? United Airlines One of the biggest marketing challenges for big brands is to present a relatable, human face. And, with minimal product crossover between different markets, it can be tough for them to capture the creative assets they need.

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Examples Brands Content Airlines 147

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

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Widget Sentiment API Team 122

Buffer Social

DECEMBER 17, 2024

  As has become an annual year-end tradition, this year the folks at Forekast and Something Great Marketing explored the pop culture events that captivated our hearts, minds, and feeds.  This report in Buffer is becoming something of a fun tradition (take a walk down memory lane in 2023’s list here ).

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Social Media Film Sports Reddit 114

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

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Brands Travel Metadata Feedly 129

Buffer Social

DECEMBER 12, 2024

users in June 2023 to 147K connections in a little over a year. YouTube Shorts has grown since June 2023, from 5.6K Since it was added in January 2023 , Mastodon has grown from 721 connections in its first month to a current total of 13.3K X/Twitter is the slowest-growing legacy platform , with a 36.9% active connections.

Social Media 110

Social Media Instagram YouTube Data 110

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.

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Statistics Influencer Marketing Authentication 91

Webbiquity SMM

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

B2B 144

B2B Strategy Content Hubspot 144

Social Media Today

JULY 14, 2025

YouTube originally announced that it was developing its thumbnail A/B testing feature in June 2023 , and then launched an initial test with selected creators last year. That could be a valuable addition, providing more means to glean feedback on optimal content approaches before full publishing. By Andrew Hutchinson and Emma Wiltshire • Nov.

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YouTube Press Release Video Wikimedia 147

Oktopost

AUGUST 1, 2024

of marketers state generating high-quality leads is their biggest challenge. However, upon examining this lead’s information, you can see this is a student doing market research, so you know you won’t get any business from them. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

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B2B Team Social Media Management Analysis 118

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content 127

Content Marketing How To Patterns 127

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. This way, consumers are always in-the-know, no matter how influencer marketing shifts.

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Guidelines Influencer Engagement Tips 122

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Everything changed with Baby Boomers. Sound familiar?

Social Media 96

Social Media Brands Survey Trends 96

Social Media Strategies Summit

MARCH 12, 2025

And they’re significantly increasing their marketing budgets. According to the 2025 State of Marketing report from HubSpot, 92% of marketers plan to maintain or increase investment in brand awareness. Say why they’re different from anything else currently available in your target market.

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Products Social Media Brands How To 147

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. Social media marketing is also about connecting with customers where they are. Its about building trust. Here are some helpful tips to get you started.

Social Media 80

Social Media Strategy Tips Banking 80

Social Media Today

JULY 2, 2025

P osts using the #Tomorrowland hashtag have been viewed over 10 billion times, while TikToks Tomorrowland 2023 festival livestream was viewed by over 16 million users. And Tomorrowland, in particular, is popular in the app. By Andrew Hutchinson and Emma Wiltshire • Nov. By Andrew Hutchinson • Jan. By Andrew Hutchinson • Jan.

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Press Release Wikimedia Policies Newsletter 166

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The undeniable influence of social content on consumer spending underscores social media’s impact.

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ROI Statistics Social Media UGC 82

Sprout Social

FEBRUARY 28, 2025

We want to provide you with the key data and insights needed to navigate these social media marketing trends in the United Kingdom and make informed decisions that drive real results. Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023.

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Statistics Social Media Reddit Authentication 78

Sprout Social

OCTOBER 10, 2024

As the leading platform for B2B marketing, it’s also an excellent place to source leads. In fact, recent LinkedIn statistics show that 62% of B2B marketers generate leads through LinkedIn. Threads In 2023, Meta launched Threads , which quickly became the fastest app to reach 100 million users.

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Social Media Brands Reddit B2B 121

Buffer Social

DECEMBER 18, 2024

Very accurate: A new frontier for influencers and brands on LinkedIn Prediction: LinkedIn will become a hotspot for influencer marketing and creative content. Specifically, they pinned it as the next frontier for creator growth and influencer marketing — and they were right. Check out predictions and reviews of previous years.

Trends 58

Trends Social Media Authentication YouTube 58

Sprout Social

JUNE 24, 2025

With so many competing channels, you might wonder if Snapchat is worth a slice of your social media marketing budget and time. Explore these Snapchat statistics to get answers on whether Snapchat should be part of your marketing mix. million (+16% growth from 2023) Net loss: Decreased to $698 million in 2024 (from $1.3

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Statistics Trends CPI Patterns 68

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

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Tools Marketing Price Hubspot 123

Sprout Social

SEPTEMBER 16, 2024

According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively. This article will guide you on how to use AI for social media and overcome these challenges to leverage AI in your marketing strategy.

Social Media 104

Social Media How To Sentiment Analysis 104

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. adults use YouTube As of 2023, there were 262 million adults in the United States, meaning around 82.4% adults, with 33% of the market, while YouTube follows close behind at 32%. Over 216 million U.S.

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YouTube Statistics Marketing Wikipedia 103

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. Just in time, too: According to The Social Media Productivity Report , 63% of social media marketers are feeling burnt out.

Examples 114

Examples Social Media Strategy Sentiment 114

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. Cat Anderson, Sprouts Director of International Marketing, lays out what makes their content so eye-catching. Technically yes , thats true, they should do that.

Social Media 89

Social Media Brands Transportation Meme 89

Sprout Social

JUNE 11, 2025

They’ve since applied that same formula to marketing their Chicken Crispers against competitors on social. The company reported that Triple Dipper sales grew 70% from 2023 to 2024, and made up 14% of all sales in Q4 2024. Then, they’d come into the restaurant to try it, and start posting about it. That’s when it caught fire.”

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ROI Report Brands Campaign 109

Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S. Source: @westpointcycles The takeaway?

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Content YouTube HootSuite Case Study 125

Ignite Social Media

OCTOBER 14, 2024

In an era where social media platforms are constantly evolving and organic reach continues to decline, paid social media has become an indispensable tool for marketers. This is a notable figure given the growing importance of paid social in most marketing strategies. What These Numbers Mean for Social Media Marketers 1.

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Survey Social Media Trends ROI 78

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Thats why more than half of marketers say they already rely on influencer marketing to increase brand awareness, audience engagement, credibility and trust, and even revenue, per the Q1 2025 Sprout Pulse Survey.

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Influencer Marketing Survey Collaboration 80