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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

The sway of social media over holiday shopping habits can’t be overstated. A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration.

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How to be Twitterific, 10 Years Later — What Do the Experts Think Today?

Webbiquity SMM

A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. Now: No new tweets since December 2023; only seven tweets since March 2023. Now: No tweets since September 2023, only five tweets since February 2023. Now: Inactive on X since May 2023.

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From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022

Buffer Social

Here’s everything you need to know about the current state of social media, what it means, and how to make the most of this in your social media strategy. The state of social media platforms: Buffer’s data from millions of channel connections To start, here’s a look at overall trends for the last two years.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

Threads In 2023, Meta launched Threads , which quickly became the fastest app to reach 100 million users. Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials. For Gen Z especially, TikTok is more than a social network.

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7 Lead Generation Ideas for 2024

Oktopost

Then, it’s about leveraging channels such as lead generation landing pages , social media, and search engines to drive leads down the funnel and increase conversions as fast and efficiently as possible. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

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YouTube Adds Video Title Testing Option in YouTube Studio

Social Media Today

YouTube originally announced that it was developing its thumbnail A/B testing feature in June 2023 , and then launched an initial test with selected creators last year. That could be a valuable addition, providing more means to glean feedback on optimal content approaches before full publishing. You can unsubscribe at anytime.

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5 Best brands on Pinterest to learn from

Sprout Social

It then uses press photographs to create individual Pinterest boards focused on specific people and events, like its coverage of the 2023 Met Gala and detailed celebrity portraits. A primary strategy for the NYT is repurposing content from its main news site to target audience segments interested in more culture-focused topics.

Brands 129