Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Instead, the 2023 Sprout Social Index discovered that consumers want businesses to be authentic, human, helpful, and transparent.

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Products Social Media Brands How To 147

Hootsuite

OCTOBER 18, 2024

As with any social network, there are some platform-specific things to be aware of. billion visits in 2023, making it one of the most popular websites in the world. for the authentic connections and brand equity you can build. Reddit received over 2.1 And with an average visit time of almost 19 minutes!)

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Social Media Today

JULY 2, 2025

P osts using the #Tomorrowland hashtag have been viewed over 10 billion times, while TikToks Tomorrowland 2023 festival livestream was viewed by over 16 million users. Company Announcements View all | Post a press release How Social Network Analysis Reveals the Hidden Structures of Influence From ISID June 30, 2025 Mimic by PhotoPacks.AI

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Press Release Wikimedia Policies Newsletter 166

Sprout Social

NOVEMBER 4, 2024

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly.

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Social Media Content Meme Social Networking 118

Sprout Social

JUNE 24, 2025

You won’t see a lot of overlap with users on other social networks like X (formerly Twitter) or TikTok. Snapchat has a broad reach across social media demographics in over 25 countries. million (+16% growth from 2023) Net loss: Decreased to $698 million in 2024 (from $1.3

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Sprout Social

JUNE 18, 2025

Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.

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Social Media Survey Marketing Influencer 130

Sprout Social

NOVEMBER 26, 2024

FTC guidelines for influencers and content creators In August 2023, the Federal Trade Commission introduced updated guidelines for online reviews and social media endorsements. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

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Hootsuite

APRIL 9, 2025

Only 51% of German internet users have social media While 93% of German people have access to the internet, only 51% use social media. Other countries with the lowest relative number of social media users are The Netherlands (64%) and France (67%). impressions in 2023 and 2121.13 replies in 2023 compared to 3.4

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Statistics Social Media HootSuite Marketing 111

Sprout Social

MAY 12, 2025

Key TikTok statistics in Australia TikTok is a major player in Australias social media landscape. Below are a few statistics that highlight how deeply the network has embedded itself into the everyday lives of Australians: As of June 2023, 5 million Australians and 350,000 Australian businesses use TikTok.

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Sprout Social

MAY 29, 2025

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surfacereach, click-through rates and impressionswerent designed for that purpose.

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ROI Statistics Social Media UGC 82

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 In 2025, social media ad spending is projected to reach US$4.73 As of June 2023, there are 8.5

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Statistics Social Media Reddit Influencer 56

Hootsuite

JANUARY 17, 2025

An employee advocacy program helps them extend the organizations messaging to their wider social networks. Hootsuite Amplify helps take the guesswork out of social media advocacy for your staff and volunteers. Your social team creates pre-approved social media content.

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Social Media HootSuite How To Policies 104

Sprout Social

APRIL 28, 2025

In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. As of the third quarter of 2024, 59.8%

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Reddit Statistics Brands Authentication 78

Sprout Social

APRIL 21, 2025

Niche Reddit communities Reddit is a network of millions of subreddits aka individual forums and threads for specific topics. Users tend to be more anonymous on Reddit than on other platforms, allowing them to engage with niche interests and topics in ways they might not via their social networks.

Communities 99

Communities Brands Reddit Travel 99

Social Media Today

JULY 7, 2025

Company Announcements View all | Post a press release How Social Network Analysis Reveals the Hidden Structures of Influence From ISID June 30, 2025 Mimic by PhotoPacks.AI Using basic math, that would equate to an additional $93 million in revenue per month in this segment. You can unsubscribe at anytime.

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Press Release Newsletter Policies Wikimedia 136

Sprout Social

JULY 1, 2025

At the 2023 TikTok Awards, she was named TikTok Creator of the Year. Sarah Magusara (@sarahmagusara) Source: TikTok Followers: Over 18M Niche: Lifestyle, family, dance Sarah Magusara is one of Australia’s most followed social media influencers, known for her fun lip-syncing videos, family lifestyle content and bubbly personality.

Brands 86

Brands Fashion Influencer Collaboration 86

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. The first step is to take a closer look at the social media demographics in Australia. According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers.

Social Media 64

Social Media Strategy YouTube Groups 64

Sprout Social

MAY 7, 2025

In 2023, Ofcom found that approximately two-thirds (65%) of UK adults use WhatsApp as their main online communication service. Metro UK, a British news publication, created a WhatsApp channel in 2023 to share breaking news with readers. Weve also outlined available WhatsApp marketing software tools to help you streamline your approach.

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Social Media Today

JULY 2, 2025

For the full year 2024, TikTok reportedly generated around $US30 billion in total GMV , up significantly on 2023. Company Announcements View all | Post a press release How Social Network Analysis Reveals the Hidden Structures of Influence From ISID June 30, 2025 Mimic by PhotoPacks.AI TikTok has repeatedly noted that its U.S.

Press Release 171

Press Release Wikimedia Policies Newsletter 171

Hootsuite

FEBRUARY 10, 2025

Hootsuite Inbox makes it easy to see and respond to comments across social networks in one place, and manage them in a streamlined way with your team. Social listening can also identify key public health concerns and sentiments about current outbreaks or health events. times per week. Instagram : 1.6% X (Twitter) : 1.3%

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Social Media HootSuite Privacy ROI 61

Sprout Social

JANUARY 24, 2025

Between emerging networks, algorithm changes, meme culture, dynamic trend cycles and high-volume inboxes flooded with everything from customer inquiries to brand praises, marketers are familiar with social media noiseand the challenges that come along with it. Most notably, the sheer volume of content across networks is staggering.

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Hootsuite

OCTOBER 24, 2024

In a 2023 CNBC poll , 58% of Americans said it’s inappropriate for companies to take a stand on issues. But social media users follow the organization for healthcare information. Takeaway If you decide to post about political topics on social networks, make sure they align with your brand.

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Social Media How To Guidelines HootSuite 118

Hootsuite

OCTOBER 28, 2024

The Trump quote quickly went viral on social media, inspiring remixes, TikTok audios, and memes. Similarly, the Harris Campaign was seemingly kicked off by a clip from a speech the Vice President gave in 2023 at the White House, in which she states “ You think you just fell out of a coconut tree?

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Statistics Data Social Media Sentiment 114

Social Media Today

JUNE 30, 2025

Bier is the creator of two previously viral apps, in “ tbh ,” which Meta acquired in 2017 , and “Gas,” which was acquired by Discord in 2023. As per Bier’s announcement : “ X is the most important social network in the world. Its where internet culture originates and where the worlds most influential people convene.

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Products Press Release Wikimedia Policies 121

Social Media Today

JUNE 30, 2025

Back in 2023, a group of authors, including high-profile comedian Sarah Silverman, launched legal action against both Meta and OpenAI over the use of their copyrighted works to train their respective AI systems. Which means that, technically, it remains difficult to prosecute, on either front. You can unsubscribe at anytime.

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Training Press Release Content Fair Use 139

Social Media Strategies Summit

JANUARY 5, 2023

Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. billion in 2022. Image source. 194 million in 2020).

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Trends Social Media UGC Marketing 325

Webbiquity SMM

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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Advertising Social Media Strategy Authentication 287

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing. What the biggest missed opportunity is for B2B marketers?

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B2B Social Media Marketing Influencer 238

Ignite Social Media

OCTOBER 2, 2023

What is Gen Z’s Favorite Social Media Platform? Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. How Much Does Each Generation Use Social Networks? million users.

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Oktopost

NOVEMBER 22, 2022

So we took a look back at 2022 to better understand where the best opportunities were for B2B companies, and what we can expect in 2023. What we’ve reported: Which social networks B2B marketers use most often. Which networks offered the most social conversions. Image: Social posts containing just one image.

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B2B Social Media Report Trends 149

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Our team collects and anonymously compiles data from social accounts connected to Hootsuite. Clear data. Where did this data come from?

Industry 144

Industry Engagement HootSuite Real Estate 144

Sprout Social

OCTOBER 26, 2023

billion worldwide in 2023 The influencer marketing industry was worth just $1.7 billion in 2023 and is projected to reach $22.2 Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. billion in 2023 Brands are expected to spend $30.81 billion back in 2016.

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Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in.

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Statistics LinkedIn Marketing B2B 145

Buffer Social

JUNE 27, 2023

Mastodon reports over 1.3million monthly active users as of June 2023 💡 Check out this guide to Mastodon on the blog Mastodon is a decentralized network that allows users to create accounts in distinct communities while being able to access others. 💡 You can schedule posts to Mastodon in Buffer.

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Buffer Social

DECEMBER 20, 2023

To round up the year, we thought we'd run through the 11 most popular launches we released in 2023. New channels & channel features Mastodon Support 🐘 Throughout 2023, Mastodon went though an explosive phase of growth , so we were quickly added it as a channel. We worked on 100s of small improvements and bug fixes.

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Sprout Social

MAY 8, 2023

Best days to post on LinkedIn for Schools & Education: Tuesdays through Thursdays Worst days to post on LinkedIn for Schools & Education: Saturday and Sundays Universities, higher education institutions and schools didn’t see much engagement on LinkedIn compared to other social networks, despite there being 131,000 schools listed.

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Buffer Social

JANUARY 23, 2023

While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023.

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Small Business Social Media Strategy Authentication 144