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New Social Media Advertising Strategies for 2023

Webbiquity SMM

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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Does Gen Z Use Facebook? October 2023 Data

Ignite Social Media

What is Gen Z’s Favorite Social Media Platform? Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. How Much Does Each Generation Use Social Networks? million users.

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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Our team collects and anonymously compiles data from social accounts connected to Hootsuite. Clear data. Where did this data come from?

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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

billion worldwide in 2023 The influencer marketing industry was worth just $1.7 billion in 2023 and is projected to reach $22.2 Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. billion in 2023 Brands are expected to spend $30.81 billion back in 2016.

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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity SMM

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing. What the biggest missed opportunity is for B2B marketers?

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How Buffer Has Changed: Unpacking Every Feature We Built in 2023

Buffer Social

To round up the year, we thought we'd run through the 11 most popular launches we released in 2023. New channels & channel features Mastodon Support 🐘 Throughout 2023, Mastodon went though an explosive phase of growth , so we were quickly added it as a channel. We worked on 100s of small improvements and bug fixes.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What about in 2023? What are dark social strategies? That’s the whole point.

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