Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. Let’s make it clear: authenticity is more important than ever—that’s why leaning into it is one of our top predictions for the future of social media.

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Influencer Brands Collaboration Authentication 102

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. Use reliable brand reputation management tools with analytics for accurate insights.

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Reputation Brands Construction How To 59

Social Media Strategies Summit

JULY 19, 2023

app to become one of the world’s biggest social networks, with over one billion users. One recent example is the 2023 UEFA Champions League Final, where Pepsi hosts an annual pre-match “kickoff show.” Visit the Social Media Strategies Summit for more case studies and advice on improving your social strategy!

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Brands Energy Sports Fashion 130

Keyhole.co

JANUARY 27, 2023

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. So, if you want to join the ranks of successful social media marketers and see a significant ROI in 2023, be sure to follow the techniques we’ll guide you through. appeared first on Keyhole.

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ROI B2B Social Media How To 52

Hootsuite

MARCH 1, 2024

Instagram Threads nearly broke the internet when it debuted in early July 2023. Connect your Threads account You can connect your Threads account just like you would connect any other social network in Hootsuite. But you can also use Hootsuite Analytics to track patterns in your posting schedule.

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Instagram HootSuite How To Social Media Management 107

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Price: Starts at $79 per month. Brandwatch.

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Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

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Sentiment Analysis Patterns Price 104

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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Ignite Social Media

AUGUST 1, 2023

August 1, 2023: Ignite Social Media today released a groundbreaking study revealing insights into the behavior and performance of 50 leading brand accounts on Threads, Instagram’s latest social network. The study will be emailed to you immediately.

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Study Brands Patterns Sports 78

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

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Forums Reddit Analytics Sentiment 62

Buffer Social

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months. Love you, Lo-Fi filter.)

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Features Instagram How To Template 113

Keyhole.co

OCTOBER 13, 2023

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. Each social network has its own audience, which allows to send the right information to the right job seekers.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

FEBRUARY 19, 2024

By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows. This translates into streamlined operations and improved productivity. Let’s dive into some of them in detail.

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Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Rachel Karten , who writes the Link in Bio newsletter , observes a shift towards private communities as a response to the unpredictability of social algorithms and the desire for deeper connections. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

APRIL 11, 2022

million users by 2023. We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. TikTok analytics tools. TikTok Analytics. You’ve got access to in-app analytics if you’ve got a TikTok account. Brand Maxima Analytics. Do you have a trusted box of TikTok tools?

Tools 110

Tools HootSuite Marketing Analytics 110

Buffer Social

SEPTEMBER 20, 2023

When it comes to the amount of what to post, we’re grateful for the research and advice that others have put together on ideal frequency of all the social networks. 😆 [link] — Buffer (@buffer) June 5, 2023 7. The Monthly Social Media Management Checklist 1.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Sprout Social

JUNE 7, 2023

That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. According to The 2023 State of Social Media Report , 91% of business leaders say social listening impacts their critical customer insights.

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

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Hashtag Analysis Twitter Sentiment 52

Hootsuite

APRIL 17, 2023

Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way. 1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial What’s the difference between reach and impressions on social media?

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HootSuite Metrics Analytics Instagram 145

Hootsuite

DECEMBER 1, 2022

But on LinkedIn, business networking is the name of the game. LinkedIn is well known as the social network of choice for B2B marketers. All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. Again, LinkedIn analytics provide critical strategic information.

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LinkedIn Strategy Tips HootSuite 139

Sprout Social

MAY 8, 2023

Best days to post on LinkedIn for Schools & Education: Tuesdays through Thursdays Worst days to post on LinkedIn for Schools & Education: Saturday and Sundays Universities, higher education institutions and schools didn’t see much engagement on LinkedIn compared to other social networks, despite there being 131,000 schools listed.

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LinkedIn Tourism Travel Education 109

Hootsuite

MARCH 15, 2023

Plus, we share some of the best (legitimate) LinkedIn automation tools to improve your efficiency on this business-first social network. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. LinkedIn analytics tools Any task worth doing is worth measuring.

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LinkedIn Tools HootSuite Cost 97

Hootsuite

DECEMBER 8, 2022

Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date benchmarks for key industries to help you understand how your social results stack up right now. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

Social Media 120

Social Media HootSuite Real Estate How To 120

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. Limited analytic features: LinkedIn’s analytics only provide a basic insight into your LinkedIn content performance and audience behavior. on Tuesday. Want to start scheduling your LinkedIn posts?

LinkedIn 90

LinkedIn How To Collaboration Analytics 90

Hootsuite

DECEMBER 5, 2022

With over one billion monthly active users , it definitely feels like this video-based social networking platform has reached global domination status. Download our Social Trends report to get all the data you need to plan a relevant social strategy and set yourself up for success on social in 2023.

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Tips HootSuite Hashtag Trends 117

Hootsuite

DECEMBER 12, 2023

Edelman has been tracking trust statistics for 23 years, and 2023’s report reflects an ever-increasing distrust of society in general, government, and especially a lack of trust in social media. Pick the right networks Where will you post as an executive on social media? But don’t overlook other great options.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

MARCH 2, 2022

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

MARCH 20, 2023

Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media? An engagement post on social media is any type of content that encourages audiences to interact with it, for example, by liking, commenting on, sharing or saving. Try it free today.

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Engagement Analytics Meme Instagram 95

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. What’s the Latest in Social Media? Is Twitter Safe for Brands for 2023?

Social Media 96

Social Media Social Media Management Influencer Trends 96

Keyhole.co

MAY 29, 2023

So if you are wondering where they might possibly be, rest assured they are probably on social media. In 2023, it is estimated that 4.89 billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96

Campaign 52

Campaign Social Media Hashtag Trends 52

Hootsuite

JUNE 27, 2023

If you’re not using an automation tool that helps you gather analytics, you can still find the answers to these questions. When you automate the manual parts of social media marketing, you can gather data and improve your strategy faster. You can use these custom, automated reports to guide your social media strategy.

Real Estate 80

Real Estate Social Media Tools HootSuite 80

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in.

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Statistics LinkedIn Marketing B2B 141

Hootsuite

FEBRUARY 6, 2023

Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. Fortunately, the social networks offer built-in tools to filter out comments based on your pre-selected list of no-go words. What those words and phrases are will vary.

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FAQ Tools HootSuite Content 119

Keyhole.co

JULY 9, 2023

Using this social media analytics tool to its full potential might take a while. Actionable insights and analytics to track social media engagement, campaign performance, and measure impact. Val S The analytics tools are useful but confusing to get started. Zac G The lack of analytics is a big issue.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Hootsuite

JULY 5, 2023

You can dig into details on each network’s site for developers: Instagram APIs Facebook APIs YouTube APIs Twitter APIs LinkedIn APIs Pinterest API TikTok APIs How does this work in practice? Social media tools like Hootsuite have seamless integrations with all major social networks based on API access.

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API Social Media HootSuite Reddit 89

Hootsuite

FEBRUARY 27, 2023

It’s the social platform par excellence for organizations looking to build partnerships, find their next hire, and even keep an eye on their competition. Like most social networks, LinkedIn has a search engine and an algorithm , meaning you’ll be competing for attention with other businesses using the platform.

SEO 110

SEO LinkedIn Tips URL 110

Hootsuite

OCTOBER 12, 2023

— Tim Hortons (@TimHortons) June 30, 2023 2. Cosmetics (@elfcosmetics) September 7, 2023 3. link] pic.twitter.com/usdTq0jloQ — Hootsuite (@hootsuite) August 4, 2023 4. Purchase intent Learning how to manage social media doesn’t only involve tracking conversations from current customers.

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Social Media HootSuite How To Template 120