Sprout Social

SEPTEMBER 16, 2024

Their Welcome Week 2023 campaign was nominated for the Collaborative Social Media Communications award by PR Daily. The buzz surrounding NYU on social is helping lift overall sentiment. But most of all the sentiment was positive and supportive, with many saying they would consider rushing the sorority in the future.

Report 101

Report Class Sentiment Apple 101

Sprout Social

DECEMBER 12, 2024

This year, Beyond Meat has been recouping positive sentiment losses and successfully rebounded its earnings. The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. But it seems to be part of a larger play to skyrocket the brand back into public dialogue.

Social Media 89

Social Media Brands Transportation Meme 89

Sprout Social

OCTOBER 11, 2024

Brands who have capitalized on this new golden age of sports marketing are increasing their awareness and positive sentiment—even if they aren’t directly related to the sports industry. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. million views on TikTok.

Sports 92

Sports Social Media Marketing Fashion 92

Sprout Social

JANUARY 29, 2025

A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. In other words, this collaboration between AI marketing and marketers isn’t about replacing humans.

Content 127

Content Marketing How To Patterns 127

Sprout Social

MARCH 13, 2025

In 2023, social media advertising accounted for approximately US$3.8 In terms of time spent on the platform, LinkedIn is less than other social media sites from July to September 2023. But a later survey revealed that only 5% of Australians were actively using the app by September 2023. As of June 2023, there are 8.5

Statistics 56

Statistics Social Media Reddit Influencer 56

Sprout Social

JULY 31, 2024

This leaves brands open to negative feedback and sentiment if a customer decides to use social media instead of email or a chatbot to make a complaint. Train your customer care teams to prioritize FRT According to the Index, only 30% of brands have a customer care process and tools in place to actively engage with customers on social media.

Knowledge Base 130

Knowledge Base How To Training Team 130

Hootsuite

JANUARY 17, 2025

It uses enhanced sentiment analysis to tell you how they really feel. Their 2023 campaign leaned hard into the trend that highlights how much men think about the Roman Empire. Hootsuite Listening helps you uncover trending hashtags, organizations, and events anywhere in the world. You can identify key moments for outreach.

Social Media 104

Social Media HootSuite How To Policies 104

Sprout Social

FEBRUARY 24, 2025

Our 2023 State of Social Media Report found that 90% of consumers expect to be able to contact a business via social media. Our data-backed insights will help you measure brand health and sentiment, identify industry trends as they emerge and see how your brand stacks up against competitors.

Social Media 80

Social Media Strategy Tips Banking 80

Sprout Social

APRIL 10, 2025

Specifically, conversations about womens health topics grew 37% between 2023 and 2024 on Reddit. Healthcare brands who partner with the right influencers and creators are rewarded with engagement and positive sentiment. For many patients, the first time they interact with your brand might be on social.

Organization 70

Organization Report Social Media Pharmaceuticals 70

Keyhole.co

MARCH 9, 2025

Over 90% of companies worldwide used cloud tools in 2023, and those use cases are expanding to more technologies. This gives you a pulse on customer sentiment, trends, or potential issues. Businesses started using cloud computing for data storage, backup, and hosting.

Social Media 52

Social Media Tools Strategy Diagrams 52

Sprout Social

MAY 14, 2025

While 33% feel concerned, 33% arent concerned and 33% feel neutral or declined to share their sentiments. According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers. Per a 2023 survey , 58% of respondents shopped on Facebook, making it Australias most popular social commerce site.

Social Media 64

Social Media Strategy YouTube Groups 64

Buffer Social

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Brand24: Analyze audience sentiment Source: Brand24 If you're looking to track what people say about your brand online, Brand24 is a social listening tool that uses AI to analyze the emotional tone of conversations about your brand.

Tools 123

Tools Marketing Price Hubspot 123

Hootsuite

FEBRUARY 10, 2025

More than search results, Hootsuite Listening shows you relevant conversations in context, including measuring positive vs. negative brand sentiment and the most popular content for your keywords. Social listening can also identify key public health concerns and sentiments about current outbreaks or health events.

Social Media 61

Social Media HootSuite Privacy ROI 61

Sprout Social

JANUARY 30, 2025

The multinational bank is well-known for its sports marketing tactics on social and IRLincluding sponsoring Australias womens football team, the Matildas, and the 2023 FIFA Womens World Cup. That bodes well for the approach Commonwealth Bank takes to entertainment and edutainment content.

Social Media 97

Social Media Marketing Banking Sports 97

Hootsuite

DECEMBER 3, 2024

Let’s pull back the curtain and examine how Taylor Swift and her Swifties can impact brand value, sentiment, awareness, and social ROI. In social listening, sentiment measures how many positive or negative keywords appear along a specific search term. Net sentiment is the difference between positive and negative sentiment.

Brands 112

Brands Sentiment ROI HootSuite 112

Hootsuite

OCTOBER 24, 2024

Listen and adapt : Use social listening tools like Hootsuite Listening to track brand mentions and audience sentiments. In a 2023 CNBC poll , 58% of Americans said it’s inappropriate for companies to take a stand on issues. Craft a political playbook : Develop clear guidelines for your social media posts during election season.

Social Media 118

Social Media How To Guidelines HootSuite 118

Hootsuite

OCTOBER 28, 2024

Key terms In social listening, sentiment is the measurement of how many explicitly positive or negative keywords appear along a specific search term. Net sentiment is the difference between positive and negative sentiment. For example, if 50% of posts on a topic are positive and 75% are negative, the net sentiment is -25%.

Statistics 114

Statistics Data Social Media Sentiment 114

Ignite Social Media

OCTOBER 2, 2023

Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. During this period, a substantial 38% of surveyed teens identified TikTok as their preferred platform, while only 2–3% expressed the same sentiment for Facebook.

Data 160

Data Facebook Reddit Social Networking 160

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Reputation 131

Reputation Social Media HootSuite Sentiment 131

Sprout Social

MAY 8, 2023

Are you looking to keep a pulse on sentiment and brand health? The post Best times to post on LinkedIn in 2023 appeared first on Sprout Social. From highlighting student life to sharing school updates, a social media strategy for education needs to fulfill multiple functions. to noon and 1 p.m.

LinkedIn 138

LinkedIn Tourism Travel Education 138

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment. You can even measure brand sentiment and quickly identify reputational risks.

Tools 133

Tools Tweetdeck Brands Sentiment 133

Sprout Social

MAY 8, 2023

Are you looking to keep a pulse on sentiment and brand health? The post Best times to post on TikTok in 2023 appeared first on Sprout Social. From highlighting student life to sharing school updates, a social media strategy for education needs to fulfill multiple functions. Are you posting when your followers are most active?

Tourism 121

Tourism Travel Education Engagement 121

Hootsuite

MARCH 15, 2023

Read on for a breakdown of the best Facebook analytics tools available in 2023. #1 10 Facebook analytics tools for 2023 We get it: there are so many Facebook analytics tools available it can feel a little overwhelming. Scroll up for a breakdown of some of the best Facebook analytics tools available in 2023. Clear data.

Analytics 115

Analytics Tools Facebook HootSuite 115

Hootsuite

JUNE 28, 2023

What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. Add Hootsuite Insights , powered by Brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and AI tools to identify new opportunities. Try it free today.

HootSuite 134

HootSuite URL Analytics Forums 134

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. Use these insights to inform your 2023 strategy and you’ll do great things in the new year. ” In 2023, you’ll probably continue to receive the same number of network questions but don’t let that scare you. And what is life if not social?

Social Media 98

Social Media Social Media Management Authentication Sentiment 98

Hootsuite

NOVEMBER 14, 2022

Find positive sentiments. Different apps can have very different sentiments. The post Social Media Search Tactics: Top Tools and Tricks for 2023 appeared first on Social Media Marketing & Management Dashboard. Want to find people who are posting positive content about your brand? Check the vibe.

Social Media 128

Social Media Tools HootSuite Hashtag 128

Hootsuite

MAY 25, 2023

Who it’s for: Marketing teams and brands interested in social listening and tracking audience sentiment. Free 30-Day Trial The post The 15 Best AI Tools for Social Media in 2023 appeared first on Social Media Marketing & Management Dashboard. Price: Custom quotes are provided on a case-by-case basis.

Social Media 142

Social Media Tools HootSuite Price 142

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 98

Team Tools Marketing Hubspot 98

Hootsuite

APRIL 11, 2023

Source: Hootsuite Analytics Try for free now Looking at your social share of voice and measuring social sentiment are also important ways of understanding and measuring your success. Monitoring social sentiment can be particularly important here, as it helps you understand the mood behind the mentions of your brand on social media.

Analysis 117

Analysis Social Media HootSuite Tips 117

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

Strategy 140

Strategy Sentiment Marketing Analysis 140

Sprout Social

DECEMBER 20, 2022

Get deep insights and data about the general sentiment around your brand, topics your audience is interested in and specific keywords you want to monitor. This feature allows you to filter topics by competitor, content type and sentiment, helping you identify trends to benchmark your social media performance.

Social Media 112

Social Media Tools Sentiment Small Business 112

Hootsuite

MAY 9, 2023

While largely outside of your control, these channels can be a good indication of public sentiment surrounding your brand. Free 30-Day Trial The post Content Distribution Done Right: Tips and Tricks for 2023 appeared first on Social Media Marketing & Management Dashboard. Stay on top of things, grow, and beat the competition.

Tips 121

Tips Content HootSuite UGC 121

Sprout Social

OCTOBER 18, 2023

Apply it: Half of marketers say they choose influencers who are already genuine fans of their product, according to the same Q3 2023 Sprout Pulse Survey. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Then, dig in further.

Examples 142

Examples Social Media Sentiment Influencer 142

Hootsuite

AUGUST 14, 2023

How does the Shorts algorithm work in 2023? In 2023, the YouTube Shorts algorithm works by using signals like user behavior and video topics to predict which videos users want to watch. pic.twitter.com/IhyQQVuikc — Paddy Galloway (@PaddyG96) April 14, 2023 The takeaway: A good hook really matters!

YouTube 98

YouTube HootSuite Video Analytics 98

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 124

Sentiment Patterns Analysis Price 124

Hootsuite

MAY 15, 2023

An audit reviews: Current social media platforms Brand consistency Analytics reports Reputation and sentiment via social listening tools Goals and ROI It’s a repeatable process you can use to see how your franchisees’ social media marketing is going. See it in action.

Social Media 110

Social Media HootSuite Guidelines Marketing 110

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. Source Best for: Enterprise-level brands looking for a solution to measure engagement and brand sentiment.

Social Media 93

Social Media Tools HootSuite Price 93