Social Media Today

JULY 2, 2025

P osts using the #Tomorrowland hashtag have been viewed over 10 billion times, while TikToks Tomorrowland 2023 festival livestream was viewed by over 16 million users. And Tomorrowland, in particular, is popular in the app.

Press Release 166

Press Release Wikimedia Policies Newsletter 166

Sprout Social

SEPTEMBER 16, 2024

According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively. This article will guide you on how to use AI for social media and overcome these challenges to leverage AI in your marketing strategy.

Social Media 104

Social Media How To Sentiment Analysis 104

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. Threads In 2023, Meta launched Threads , which quickly became the fastest app to reach 100 million users. But times have changed.

Social Media 121

Social Media Brands Reddit B2B 121

Buffer Social

DECEMBER 18, 2024

Executives, social media managers, and employees brought an authentic voice to the platform, increasing engagement for their companies and growing their personal brands. 5 Themes We Expect to See Across Social Media in 2024 (ft. Check out predictions and reviews of previous years.

Trends 58

Trends Social Media Authentication YouTube 58

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. in May 2024.

Statistics 78

Statistics Social Media Reddit Authentication 78

Sprout Social

FEBRUARY 24, 2025

According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today. Social media marketing is also about connecting with customers where they are. 71% of consumers are more likely to recommend a brand they follow on social media.

Social Media 80

Social Media Strategy Tips Banking 80

Hootsuite

NOVEMBER 21, 2024

Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S. Some social media managers even make the text a bit confusing on purpose, so it necessitates more than one read—like this 4-second Instagram Reel from a bike shop.

Content 125

Content YouTube HootSuite Case Study 125

Sprout Social

APRIL 28, 2025

In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. As of the third quarter of 2024, 59.8%

Reddit 78

Reddit Statistics Brands Authentication 78

Social Media Today

JULY 7, 2025

Using basic math, that would equate to an additional $93 million in revenue per month in this segment.

Press Release 136

Press Release Newsletter Policies Wikimedia 136

Keyhole.co

MARCH 9, 2025

Over 90% of companies worldwide used cloud tools in 2023, and those use cases are expanding to more technologies. Different types of cloud technology for social media management There are many types of cloud technology you can use for social media management. Engage with your audience in real-time.

Social Media 52

Social Media Tools Strategy Diagrams 52

Sprout Social

DECEMBER 16, 2024

Transforming influencer marketing management As brands go all-in on influencer marketing, they need a partner in streamlining end-to-end campaign management. The influencer marketing industry was valued at $17 billion in 2023 and is expected to to reach $20 billion this year.

Products 72

Products Strategy Influencer Meeting 72

Buffer Social

JUNE 30, 2025

” That’s actually how I discovered Makeba by Jain back in 2023. Ever scrolled through Instagram Reels and thought, “Wait, everyone’s using that same sound… and I can’t get enough of it!”

Trends 76

Trends Instagram Remix Tips 76

Sprout Social

JULY 18, 2025

The figure also represents a 10% increase from online spending in 2023, meaning more consumers are choosing e-commerce over brick-and-mortar stores to meet their seasonal shopping needs. For many Aussies, the first point of contact in making online purchases is social media, regardless of the season.

Social Media 60

Social Media Retail Sentiment Influencer 60

Hootsuite

FEBRUARY 27, 2025

adults use YouTube As of 2023, there were 262 million adults in the United States, meaning around 82.4% Viral YouTube content can reach 100 million views in less than a day Virality still reigns supreme on social media, as any burnt-out social media manager can tell you. Over 216 million U.S. of all U.S.

YouTube 103

YouTube Statistics Marketing Wikipedia 103

Buffer Social

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. Buffer: Create social media posts and ideas Buffer (hi!

Tools 123

Tools Marketing Price Hubspot 123

Sprout Social

JANUARY 29, 2025

A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. Content creation and optimization Content creation is top of mind for social media managers, but also something that takes up the most time.

Content 127

Content Marketing How To Patterns 127

Sprout Social

JANUARY 30, 2025

The multinational bank is well-known for its sports marketing tactics on social and IRLincluding sponsoring Australias womens football team, the Matildas, and the 2023 FIFA Womens World Cup. In fact, the media has recognized CommBank, as theyre affectionately known, for being the best integrated advertisers in Australia.

Social Media 97

Social Media Marketing Banking Sports 97

Social Media Today

JULY 2, 2025

For the full year 2024, TikTok reportedly generated around $US30 billion in total GMV , up significantly on 2023. eCommerce division. TikTok has repeatedly noted that its U.S. sales are rising, with the app reporting a 3x increase in sales on Black Friday last year. Yet, that’s clearly not enough.

Press Release 171

Press Release Wikimedia Policies Newsletter 171

Hootsuite

FEBRUARY 10, 2025

Here is how other healthcare organizations are doing as of Q4 2024: Instagram : 0.38% LinkedIn : 0.25% Facebook : 0.10% For more healthcare-specific research, including the best times to post, the most engaging content formats, and network-specific breakdowns of the stats above, check out our dedicated post on healthcare social media benchmarks.

Social Media 61

Social Media HootSuite Privacy ROI 61

Sprout Social

JANUARY 24, 2025

In a noisy environment, you must strategically attune your social media marketing strategy and create high-quality, highly relevant content that resonates with your target audience. Social media saturation creates challenges with too much noise Social media is an integral part of daily life.

Social Media 106

Social Media Strategy Notification Meme 106

Hootsuite

OCTOBER 24, 2024

Talkwalker data shows that on average, social media users mentioned the election almost one million times each day in September alone. Unsurprisingly, this turbulence is creating a real dilemma for social media managers navigating the intersection of social media and elections.

Social Media 118

Social Media How To Guidelines HootSuite 118

Social Media Today

JUNE 11, 2025

Pinterest generated a lot of interest in its separate “Shuffles” collage creation app back in 2023, and has since integrated more collage creation tools into its main platform. And the collage format has already proven popular in the app.

Trends 156

Trends Press Release Wikimedia Newsletter 156

Buffer Social

NOVEMBER 25, 2024

A 2023 impact.com survey found that more than 6 in 10 consumers trust influencers they perceive to be like them, and a Morning Consult report confirmed that 88% value authenticity over a large following. Ultimately, consumers tend to value authenticity and relatability the most.

Influencer 118

Influencer Strategy Tips Marketing 118

Social Media Today

JUNE 30, 2025

Bier is the creator of two previously viral apps, in “ tbh ,” which Meta acquired in 2017 , and “Gas,” which was acquired by Discord in 2023. Today, app designer Nikita Bier has announced that he is joining X as head of product, which will see Bier bring his expertise to the app, and could spark all-new growth opportunities.

Products 121

Products Press Release Wikimedia Policies 121

Social Media Today

JUNE 23, 2025

TikTok LIVE Fest, which it’s been running since 2023 , is a bigger showcase of the app’s live content, with Community Fest highlighting the more specific elements of using live-streams for maximizing audience engagement, and building an active community in the app.

Eventful 154

Eventful Communities Press Release Newsletter 154

Social Media Today

JUNE 24, 2025

Yet, in March 2023, X claimed to have reached a new user milestone of 500 million MAU , with 250 million DAU at the time. X has repeatedly noted that its daily active user count is 250 million , where it’s been sitting since November 2022, which would put X’s DAU/MAU ratio at 41%.

Press Release 130

Press Release Newsletter Policies Wikimedia 130

Social Media Today

JUNE 19, 2025

In March 2023, a group of U.S. In October 2023, U.S. In October 2023, U.S. In November 2023, U.S. In January 2024, media reports suggested that TikTok was still sharing data with China , despite the company’s denials. senators introduced a bill to address the security threat posed by TikTok.

Press Release 183

Press Release Newsletter Policies Privacy 183

Social Media Today

JUNE 22, 2025

As reported by The Washington Post : “In an April 2023 interview with Fox News, Musk said OpenAI had been ‘training the AI to lie’ by incorporating human feedback that directed the chatbot ‘not to say what the data actually demands that it say.’

Press Release 169

Press Release Newsletter Policies Privacy 169

Social Media Today

JUNE 30, 2025

Back in 2023, a group of authors, including high-profile comedian Sarah Silverman, launched legal action against both Meta and OpenAI over the use of their copyrighted works to train their respective AI systems. Which means that, technically, it remains difficult to prosecute, on either front.

Training 139

Training Press Release Content Fair Use 139

Buffer Social

APRIL 1, 2025

Click the hashtag 👉🏻 #NewKFCFries   pic.twitter.com/Ms6NjIzAz6 — Stolen one (@Stolenone100) October 9, 2023 Why was this campaign successful : The campaign was super interactive — every time people clicked on the tag, fries rained down the screen! it’s raining KFC fries today in the UK! The best part?

Campaign 78

Campaign Examples Social Media Strategy 78

Ignite Social Media

FEBRUARY 1, 2023

And by now every social media marketer should have outlined their 2023 goals. Or simply starting to be more consistent on social media. Here are effective ways social media managers can kickstart the year having the right goals in check. Do you know your way around analytics?

Social Media Management 113

Social Media Management Social Media Skills Trends 113

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 302

Research Report Social Media CPM 302

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

Social Media Management 127

Social Media Management Questions Social Media HootSuite 127

Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. You will find yourself having the same conversations over and over again as a social media manager.

Social Media Management 141

Social Media Management Skills Social Media Upcoming 141

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. Use hashtags.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Hootsuite

MAY 11, 2023

Knowing the average social media manager salary can help you determine if this is the right job for you. Social marketers are highly sought after in today’s digital age, and social media marketing salaries vary depending on experience, location, and industry. Download them now.

Social Media 113

Social Media Social Media Management HootSuite Industry 113

Buffer Social

NOVEMBER 29, 2023

To understand how much changed, it’s important to reflect on the year, especially as the end of 2023 comes closer. In the spirit of reflection, I was inspired to look at some of the predictions from our Social Media Predictions for 2023 and check in on their success (or lack thereof).

Social Media 134

Social Media Collaboration Social Media Management Newsletter 134