Three Digital Marketing Trends for 2014 and Beyond
Convince & Convert
NOVEMBER 19, 2013
Real-Time Marketing has three unique layers: It’s an process, not a project (meaning there’s no start and stop date). To me, a “buzz wedge” is when something going on in the news is trending (the buzz) and a company tries to capitalize on it with a story or social post even though the buzz is completely off brand (the wedge).
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