Tradeshow Trends for 2014


20+ Tradeshow Trends For 2014 & Beyond from Jeff Hurt. Related Posts Best Linkedin Company Pages How to Lead Your Way to a Social Organization Here’s what Silicon Valley cares about. …by the always excellent Jeff Hurt. Stick this in your pipe and smoke it!

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The 2014 State of Digital Transformation


MOST IMPORTANTLY – see slide 36 – the number one challenge facing digital transformation is “changing company culture” That’s the core of the work we do through our new consulting practice, Culture That Works.

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Social Media Optimization 2014: Twitter or Facebook?


But wise companies, organizations and businesses have no problem with utilizing the differing strengths of both Twitter and Facebook to round out their social media marketing strategy while appealing to users of either one or both. Guest post for SocialFish by Sarah Brooks.

The Pillars of Online Marketing Success in 2014 & Beyond


Every company is now a publishing company, we’re all creating content and distributing to wide and varied channels. Consumers feel better about companies that produce high value custom content that helps solve their problems.

When Service Design Meets the Connected Company


You know how I love anything by Dave Gray , author of the Connected Company. When service design meets the connected company from Dave Gray. Leap: Dave Gray Wants to Help You Connect with His New Book, The Connected Company. MUST WATCH] The Connected Company.

The 2014 Digital Marketing Ecosystem

Cody Ward

Take this common example, a company exec or CMO attends an industry event and buys in to the latest marketing craze. How does the CRM connect to the company’s sales data? Do the tools handle multiple lists of multiple companies and different permissions for all?

77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Weekly percentages of online company mentions worldwide, by day of the week, according to research from mention.

12 Speakers You Shouldn’t Miss at Pubcon SFIMA 2014

Bill Hartzer

I’m here a few days early in Fort Lauderdale, getting prepared for the Pubcon SFIMA conference being held on Thursday, April 24, 2014. Carolyn Shelby – Director of SEO, Tribune Company.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% 80% of Australian companies and 86% of UK businesses blog. (

Why Doesn’t Your Company Have a Social Media Voice Document?


A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. How can we expect uniform education across the company? Facebook : Tag all relevant company mentions.

The Best Brands on Twitter 2014


Since I wrote a top brands on Instagram article earlier, I think it is only appropriate that I also give you a best brands on Twitter 2014 review. The best brands on Twitter 2014. — Charmin (@Charmin) December 19, 2014. — Delta (@Delta) November 12, 2014.

What Is A Social Intranet And Is It Right For My Company?

SocMed Sean

Whether social features will benefit your organization largely depends on your requirements, structure and company culture. The Bottom Line Whether social is right for your business depends largely on the structure, requirements and company culture of your organization.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. 62% of companies outsource their content marketing.

Essential Nonprofit Software of 2014


Let’s examine the best nonprofit software of 2014 and how these solutions can address the unique needs of nonprofit organizations. release, the company secured $3.5M One company that provides fundraising and donor management software to organizations is DonorPro.

The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year.

2014 Domainer’s Choice Awards – Official Results

Bill Hartzer

The first annual Domainer’s Choice Awards were presented this evening, June 28, 2014, at the Dana Point Yacht Club, in Dana Point, California. Please include their name, company, and title, and a brief description of why you feel that they deserve to be recognized.

My Social Networking Primer in 2014

Ari Herzog

With over 4,500 people and companies following me on Twitter at @ariherzog , why did I create a new account at @ariherzogdotcom last week and ask people to follow me there instead? I’m opening the social networking gates in 2014. With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that?

NamesCon 2014 Keynote: Jennifer Wolfe

Bill Hartzer

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. Major auto companies. There’s a lot of opportunity to help companies who didn’t apply for a new TLD to help them with the new TLDs.

Why Social Media Is So Important for Your Business in 2014


It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis.

Bill Hartzer – Weekly Update October 27, 2014

Bill Hartzer

You see, it’s doesn’t work with Google Apps, so if your company uses Gmail, then you cannot use Inbox by Gmail. The post Bill Hartzer – Weekly Update October 27, 2014 appeared first on Bill Hartzer.

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5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)


One way to easily find great content to share with your company’s followers is to follow your own employees, partners, and volunteers on social media. Do you want to know even more tips about how to best use social media as a social good company?

NamesCon 2014: SEO, Search, New TLDs and Audience

Bill Hartzer

Not only do you need links, you can get SEO value from your company or name being mentioned in the press. You have a company profile, and the Google Plus account, for example, is attached to multiple Google Plus accounts. They do PR for his company and they handle the company’s SEO.

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Where’s Social Media Going in 2014?


2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer.

Merry Christmas! A Final 2014 Weekly Update from Bill Hartzer

Bill Hartzer

This will be my last weekly update in 2014, so I want to wish you a Merry Christmas and a Happy New Year. It was a site where you can use to get your own personal data or company data into the Knowledge Base. A Final 2014 Weekly Update from Bill Hartzer appeared first on Bill Hartzer.

Essential Nonprofit Software of 2014


Let’s examine the best nonprofit software of 2014 and how these solutions can address the unique needs of nonprofit organizations. release, the company secured $3.5M One company that provides fundraising and donor management software to organizations is DonorPro. It also provides a private company network where users can comment, set due dates and reminders, track activity, and share files.

SEO Copywriting: 25 Best Practices for 2014

Writtent Blog

We’ve listed 25 of the best practices of 2014 below. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. The post SEO Copywriting: 25 Best Practices for 2014 appeared first on Inbound & Content Marketing Hub.

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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

57% of marketers report custom content is their top marketing priority for 2014. Customers who receive email newsletters spend 82% more when they buy from the company. 58% of B2B marketers will spend more on content in 2014. Content marketing moves incredibly fast.

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Bill Hartzer: Weekly Update for November 1, 2014

Bill Hartzer

By the way, Globe Runner was the first company to post (I wrote the post) about Duane, and offered up 28 reasons why he should join Globe Runner in Dallas: [link]. The post Bill Hartzer: Weekly Update for November 1, 2014 appeared first on Bill Hartzer.

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Bill Hartzer Weekly Update – December 7, 2014

Bill Hartzer

Recently I’ve received a few notices from a Chinese company saying that my domain name won’t have as much visibility unless I pay them $64. The post Bill Hartzer Weekly Update – December 7, 2014 appeared first on Bill Hartzer. Related posts: Bill Hartzer – Weekly Update October 27, 2014 Google Penguin Refresh last weekend, and Google adds Inbox by. Bill Hartzer Weekly Update November 24, 2014 Google Cache Date a Month Old Now, Google Rolled Out.

10 Company and Product Branding Tips from Microsoft

Convince & Convert

At Rival IQ, we see tens of thousands of companies, products, and people come through our system. One thing I’ve noticed is very few companies are doing a good job at both their corporate and product-level branding across social media channels.

Why Did a Russian Weed Company Just Buy for $200,000?


Jacob Davidson from put it best: A newly renamed, Russian weed-related company bought using shares of a medical marijuana business run by a former Libertarian Party presidential candidate who thinks that pot should be used to treat Ebola.

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NamesCon 2014: The Secondary Market Is the Primary Market

Bill Hartzer

when companies get large they can become lethargic, not providing a good consumer experience. Bill Sweetman is moderator, and introduces the panelists. Reps from Sedo, Domain Names Sales, Namejet, and Paul Nicks from Godaddy, and Mike Berkens from

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Social Media Lessons from America’s Biggest Company

Convince & Convert

Such a large company presents many opportunities for engagement – at the global, national, regional, and local levels – but those layers come along with many complications. Tweetable Moments No one will give a standing ovation for all the things that you do right.

5 Ways Companies Are Using Instagram’s New Hyperlapse App

Convince & Convert

This week, Instagram unveiled its newest project Hyperlapse , an app designed to capture high-quality time lapse videos in an easy to use format.

10 Important Statistics Your Company Needs to Know About Providing Discounts

Convince & Convert

Image via The holiday shopping season is already here and that means it’s also discount season.

Five Cool Decks About Content Strategy


Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Managing the politics of content from Content Company. I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing!

In 2014, Are Free Link Exchanges Still Acceptable?

Bill Hartzer

In 2014, is it still okay to participate in a free link exchange? From: “Brian Baker” Date: Tue, July 1, 2014 3:42 pm. Certain link exchanges, such as between business partners and between companies owned by the same holding company, are still acceptable in certain cases.

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Changes Coming To LinkedIn Company Pages

Small Business Mavericks

I got an e-mail from LinkedIn letting me know that they’ll be doing away with the Products & Services tab on Company Pages. I don’t know how many companies actually use that tab, but I’d guess that those who do probably aren’t getting a lot of results. People don’t view company pages for that purposes. The first suggestion, of course, is to use your Company Updates.

Social Media Loves Valentine’s Day: 2014 Campaigns

The Realtime Report

CC: @Netflix — Oreo Cookie (@Oreo) February 14, 2014. — NU Men’s Basketball (@NUMensBball) February 14, 2014.

Three Innovative Uses of Instagram For Company Announcements and Product Launches

Convince & Convert

Inspired by Novak’s success, here are several innovative examples of successful product and company. This week, The Office’s B.J. Novak generated headlines and attention for his new book, One More Thing: Stories and Other Stories , by announcing it on Instagram.

Bill Hartzer – Weekly Update for September 21, 2014

Bill Hartzer

If you haven’t done so already, go ahead and make a page for you and your company. It’s the evening of September 25th, 2014 in Dallas. The post Bill Hartzer – Weekly Update for September 21, 2014 appeared first on Bill Hartzer. Related posts: Update from Bill Hartzer: September 7, 2014 This past week, I really have only two updates: an. Less than 10 links to your site? You could still get a Manual Penalty in Google Webmaster Tools.

New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting.

6 Quotes to Remember From #C2Miami

Waxing UnLyrical

2014 is clearly my year to be in Florida. ” - @rolandsmartin #C2Miami ”  Alayna Middleton (@LoveLivePurpose) August 8, 2014. On getting that “seat at the table”: Know your company’s mission and strategy!