Social Media Marketing

MARCH 22, 2018

Social Media today has an undeniable power of spreading information, growing the business and developing community. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services. 26% of hospitals currently use social media.

Training 99

Training Industry Social Media Health Care 99

Your Escape From 9 to 5

APRIL 15, 2022

ot so long ago, the idiomatic phrase “walking encyclopedia” was reserved for rare human beings with above average memory skills and patience to continuously deposit new information into their brains. How can you maximize social media and SEO (search engine optimization) to turn clicks into profits? Social is the New SEO.

SEO 74

SEO Social Media Engineering Social Media Management 74

Sherrilynne Starkie

OCTOBER 23, 2012

If you can’t take a full three days to attend the conference, you may wish to hone your skills and build your network with one of these engaging workshops: • Job search & career planning. • Communicating inside enterprise 2.0: Using social media for research. IABC “Trends 2013? Related articles.

Wikipedia 400

Wikipedia Conference Newsletter Skills 400

SocMed Sean

SEPTEMBER 4, 2013

There’s no doubt about the fact that patients are becoming more vocal in the social media space. Doctors that I have discussed social media with have a broad range of opinions about whether they should engage with their patients online. Do they not understand how the various social media channels work?

Health Care 270

Health Care Privacy Insurance Training 270

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. How to measure it requires learning new skills. It will reveal blogs and media sites that have mentioned your brand. Social Traffic. The most socially shared content.

Skills 89

Skills Analytics Press Release Metrics 89

Mindjumpers

JUNE 12, 2013

The team at Skyword has interviewed top digital agencies asking them about how agencies are adapting to media convergence and the evolution of search and social media. New Talent : An exploration into the new skills and talents needed to provide clients with integrated marketing services based on audience insights.

Report 244

Report Nielsen Overview Compete 244

Proactive Report

MAY 7, 2014

A new report from the Indiana University School of Journalism shows how US jouranlist are using social media to report the news. journalists conducted during the fall of 2013, the new report updates previous findings and adds new ones concerning the role of social media in journalism. 40% of U.S. use Wikipedia.

News 78

News Report Social Media Microblogging 78

Laurel Papworth

MAY 28, 2013

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks. Can CEOs really afford to be oblivious to social media? Get ready, Australia.

Social Media 110

Social Media Insurance Training Social Networking 110

Bill Hartzer

MARCH 20, 2014

According to Social Media Today, the rate of social media usage rose by 18% in 2013. This brings to nearly 25% the number of subscribers using social media today. Social media has defined the marketing fronts of most companies with many of them registering phenomenal success.

Consultant 133

Consultant Questions Social Media Compete 133

Proactive Report

JANUARY 29, 2013

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal.

Training 93

Training Company Social Media Skills 93

Buffer Social

JUNE 18, 2018

It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. Social media analytics are also playing an increasingly important role in helping to guide content decisions.

Communities 95

Communities Company Social Media Case Study 95

Proactive Report

AUGUST 14, 2013

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. Register here. Earn editorial links, as PR should.

Press Release 80

Press Release How To SEO News 80

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. How to measure it requires learning new skills. It will reveal blogs and media sites that have mentioned your brand. Social Traffic. The most socially shared content.

Skills 53

Skills Analytics Press Release Metrics 53

Absolute PA

AUGUST 2, 2013

If you want to STOP second guessing if your updates are client magnets or wasted opportunities then you’ll LOVE Social Media Summer Camp ! These live, interactive online training sessions will walk you through what to post on Twitter and your Facebook page guiding you to create social media updates that sell.

Social Media 91

Social Media Training Exercises Twitter 91

Webbiquity SMM

SEPTEMBER 26, 2017

It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. Image credit: C_osett on Flickr.

LinkedIn 186

LinkedIn How To CPA B2B 186

Josh S Peters

JANUARY 11, 2013

This week we have some great articles on optimization, how to take the mystery out of social media, and, everyone’s favorite, a “best time to post” post. On-Page Optimization Methods Still Valid in 2013. Demystifying social media. How to Filter Social Media in Google Analytics Reports.

Overview 165

Overview Skills Analytics SEO 165

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. How to measure it requires learning new skills. It will reveal blogs and media sites that have mentioned your brand. Social Traffic. The most socially shared content.

Skills 40

Skills Analytics Press Release Metrics 40

ProBlogger

JANUARY 6, 2013

Welcome to the 2013 edition of Bloggers To Watch. She is extremely talented at curation, and combines her community-building skills with her keen sense of strategy. Since then, he’s been able to attract the attention of many key influencers and mainstream media. Hopefully we’ll see more writing from her in 2013.

Blogger 55

Blogger Twine Fashion Project 55

Buzz Marketing for Technology

SEPTEMBER 10, 2014

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). So I’ll give you a specific example. Are you learning new things?

Forums 253

Forums Data Skills One Spot 253

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Back in 2013, Facebook released a natural language search engine called Graph Search. Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Life after Graph Search.

Tips 127

Tips Hubspot Facebook Hashtag 127

Myrland Marketing

FEBRUARY 28, 2014

” Blazek was named 2013′s “Communicator of the Year” by Cleveland’s branch of the International Association of Business Communicators. It started as a labor of love for the marketing industry, but somehow it also became a labor, and I vented my frustrations on the very people I set out to help.”

Social Media 81

Social Media Privacy Banking LinkedIn 81

Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content?

Video 76

Video Film Meme Trends 76

Convince & Convert

JANUARY 17, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “Social used to be the last part of the conversation. Joining our usual hosts on the show this week are: Eric Boggs , Founder & President of RevBoss and former co-host of the Social Pros Podcast. Listen Now.

Questions 136

Questions Aggregator Banking Hosting 136

Sprout Social

APRIL 6, 2020

When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Where they work.

Education 102

Education LinkedIn Hashtag Communities 102

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social.

How To 130

How To Class MySpace Case Study 130

Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. The Technology Challenge.

Skills 40

Skills Study Social Media Groups 40

Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. The Technology Challenge.

Skills 40

Skills Study Social Media Groups 40

Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. The Technology Challenge.

Skills 40

Skills Study Social Media Groups 40

Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. In 2013 87% of US companies were already using social media marketing.

Industry 40

Industry Skills Newsletter Training 40

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Idaconcpts

JULY 22, 2015

Since 2013, I have been writing on personal finance and, along the way, I have received all kinds of questions. I could write a book on the different ways that you can leverage social media, marketing research, and the sharing economy to land a few extra dollars in your bank account.

Survey 70

Survey Skills Patterns Banking 70

Janet Fouts

APRIL 29, 2013

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Look at social media networks for the movers and shakers and learn from them. LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Net-Savvy Executive

JUNE 27, 2017

Drilling down Some of the more evergreen posts have been explorations of the details and implications of the questions around social media intelligence. The map of the social media data market ( Mapping the Social Data Ecosystem , 2013) predates the changes from Twitter's entry , but I think it's still conceptually correct.

Privacy 40

Privacy Open Source Exercises Skills 40

Proactive Report

JANUARY 7, 2013

It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. The role of Social Media (15.3%). Integrating Social Media. Is social media a separate discipline, does it belong in PR, marketing or customer service?

Study 73

Study Survey Reputation Analysis 73

Little Web Giants

FEBRUARY 26, 2014

The number of Australian businesses with a social media presence has nearly doubled in the last two years. However for 83% of Australian businesses the promise and hype of social media is a non-event according to recent research into Australian online business practices. Certainly social media (e.g.

Social Media 28

Social Media Eventful Press Release Analytics 28

ProBlogger

JANUARY 10, 2013

Zen Habits: Simplify the Internet , which seems like a sort of call to simpler action in 2013, even though it’s not pitched as a new-year post. Copywrite Matters: Highlights of 2012 and Things to Come in 2013 : a more traditional round-up that preempts the year ahead. Time for a new (or updated) social media strategy?

Blogosphere 41

Blogosphere Creative Commons Blogger Skills 41

Twist Image

APRIL 24, 2013

Brands are taking part in social media and digital publishing with a much stronger prowess, when it comes to having a strategy and plan in place, but the chasm between the vision and mission of these offerings is often quickly uncovered in those who are mandated to make it successful. I have to do social media.

Journal 111

Journal Sentiment Publishing Advertising 111