Techipedia: Tamar Weinberg

JANUARY 30, 2013

My book, The New Community Rules: Marketing on the Social Web , which was published by top tech publisher O’Reilly in 2009, was one of the first books about social media and was translated to German, Italian, Chinese, and Portuguese, becoming a best seller on digital marketing in a number of countries. It won’t.

Marketing 170

Marketing Social Media Company ROI 170

agora pulse

MAY 2, 2019

LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research. The report was part of an annual analysis of the digital efforts of companies on the Fortune 500 list. No post can be removed or censured.

Company 100

Company Social Media Analysis Research 100

Webbiquity SMM

DECEMBER 11, 2013

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) 1: Content Marketing Week Starts Tomorrow! #2:

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Marketing

JUNE 5, 2013

billion to acquire ExactTarget , the cloud marketing company known primarily for its email marketing prowess. Last week, we shared the 2013 Internet Trends deck from Mary Meeker; this week, The Atlantic takes a look a the 11 most fascinating charts from her presentation. Industry Salesforce.com will spend $2.5

Social Media 140

Social Media Foursquare Journal Flipboard 140

Social Media Marketing

MAY 8, 2013

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013.

Social Media 160

Social Media Automotive Klout Flipboard 160

Social Media Marketing

JUNE 28, 2012

Or, as MediaPost recently observed , Ford "could probably publish a textbook on social-media launch strategies for cars and crossovers." Why Transmedia for the 2013 Ford Fusion?

Case Study 167

Case Study Flickr Team Social Media 167

Writtent Blog

SEPTEMBER 20, 2013

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Or as Marketo’s Maggie Jones who attended Content Marketing World 2013 puts it “1. How do they do it?

Content 72

Content BuzzStream Marketing Sports 72

Social Media Marketing

AUGUST 8, 2013

LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. Facebook has its first CMO : Gary Briggs, formerly of Google''s Motorola Mobility group, has joined the company. Cottonelle scored big with a post-publishing advertising strategy.

Social Media 167

Social Media Nielsen Press Release News 167

Buffer Social

JUNE 18, 2018

” This Foster Coffee Company credo isn’t just a brand statement. Foster Coffee Company now has two thriving locations in Michigan, where people gather to drink great coffee, work, converse, celebrate the local community and build relationships. Too busy to read? Just click the play button below to listen to this post.

Communities 95

Communities Company Social Media Case Study 95

Writtent Blog

OCTOBER 15, 2013

Even if your company’s products or services have nothing to do with pumpkin-carving or cat ears, it could be an incredibly effective way to increase engagement. IdeaLaunch reports that publishing user-generated Halloween content to social channels lead to 300% increases in website traffic. Company News' Spin an Existing Offer.

Content 109

Content Marketing Upcoming Retail 109

Social Media Marketing

APRIL 23, 2013

Taiwanese officials are investigating Samsung over allegations that the South Korean company recruited individuals to post negative comments about the HTC phones on the web. Content Here''s an exhaustive list of content marketing software companies complied by Jeremiah Owyang of Altimeter Group.

Social Media 165

Social Media Tumblr Authentication comScore 165

Ignite Social Media

FEBRUARY 20, 2019

Since 2013, organic distribution of brand’s social media, especially on Facebook, has taken a hit. Prior to 2013, you could push a social post out and expect a good number of your current followers to see it. Now, acquiring fans means you are paying to acquire them and then you must pay again to reach them for every post you publish.

Strategy 153

Strategy Content Metrics Organization 153

Twist Image

FEBRUARY 27, 2013

Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you are reading this and they're having their minds blown by business leaders, scientists, innovators, agitators, inventors, designers and artists at TED 2013. The book was published in 2006 right before this TED Talk took place. arab spring.

iPad 108

iPad Apple Conference Collaboration 108

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. This made Bored Panda’s Facebook Page the most engaged publisher Facebook Page last October, according to NewsWhip. Bored Panda also received the highest average engagement on LinkedIn and Pinterest among publishers.)

Organization 108

Organization Flipboard Social Media Company 108

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. It began when I was at my previous company in the enterprise peer-to-peer data backup space. From this, Unmetric was born.

Social Media Management 114

Social Media Management Class Compete Social Media 114

ProBlogger

FEBRUARY 14, 2013

Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt by Google’s Panda Update in 2013, I predict that Google will hurt sites abusing guest blogging in 2013. What’s the wrong way to publish guest posts? Do you notice who it is published by? How do we know an update is coming?

NoFollow 55

NoFollow Guidelines Directory SEO 55

Later

JUNE 26, 2020

Did you know you can plan, schedule and auto-publish posts to Instagram with Later — for free! . In fact, this isn’t the first time that Facebook, Instagram’s parent company, has attempted to launch a TikTok alternative. NOTE: Instagram has not revealed when or if Instagram Reels will be rolled out worldwide.

Instagram 145

Instagram comScore Features Video 145

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Even though this is a well-known idiom, every time I hear or see it I picture the proverbial tire hitting asphalt.

Creative Commons 242

Creative Commons Conference Sports LinkedIn 242

Convince & Convert

OCTOBER 30, 2014

You just hit hit publish on that great new blog post. Building this synergy does require an up-front investment to align your social media and content publishing efforts, and to build your visibility on social media. As you do more and more publishing of content, and posting on social media, you will improve.

SEO 167

SEO Engineering NoFollow Social Media 167

Buzz Marketing for Technology

SEPTEMBER 10, 2014

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). And I’ll give an example of a friend of mine at a big publishing company.

Forums 253

Forums Data Skills One Spot 253

Waxing UnLyrical

FEBRUARY 25, 2013

Also learned many things about global pr measurement in which Gorkana (the company Metrica merged with) now excels. Richard Bagnall (@richardbagnall) February 19, 2013. who won a copy of CIPR’s recently published Share This , to which Richard contributed a chapter. . Fleurie Amorette (@FleurieFM) February 19, 2013.

Storify 200

Storify Handbook Consultant Reputation 200

Ignite Social Media

AUGUST 31, 2017

Six years ago, I published the post “ Five Not-Too-Distant Technologies that Might Change Social Media.” It was one of the top buzzwords, only to fall off around 2013. Fitness trackers really didn’t become a fad until late 2013. At the time of the post, several companies were emerging to focus on brain-computer interfaces (BCI).

Social Media 113

Social Media Project Apparel Trends 113

Your Escape From 9 to 5

APRIL 15, 2022

Working with an SEO company is preferred by most brands, some even put up a division and hire talent for this purpose. The 2013 findings of Econsultancy showed that 74% of companies reported that social media is either somewhat or highly integrated into their SEO strategy. Changing SEO trends.

SEO 74

SEO Social Media Engineering Social Media Management 74

Oktopost

MARCH 7, 2022

By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Social monitoring is the act of collecting the data centered around your brand, company, and products. Why Social Listening is Important. Competitor Analysis.

B2B 155

B2B Sentiment Analysis Reputation 155

Socialmedia.biz

JANUARY 13, 2020

A Pew Research survey found that out of the 77% of the Americans who own a smartphone, a vast majority spend an average of 5 hours a day—almost double the amount of time from 2013—scrolling through their Instagram feed, calling/texting their friends, and playing games, among other activities.

Social Media 78

Social Media Policies Microsoft YouTube 78

Josh S Peters

JANUARY 4, 2013

One of the new features (and an encouragement to get at least 1 post per week done) is to publish a Search and Social weekly that rounds up the best / most important articles I’ve read the past week on search / SEO and social media. Where Social Media Will Grow in 2013 (and Where It Won’t).

Press Release 180

Press Release Social Media SEO Report 180

Proactive Report

MARCH 16, 2014

Traditional media have known for a long time that good publishing requires not just talent but also smart organization. But the new wave of brand publishers are starting at zero. Read the article to get Poynter’s tips>> The PRESSfeed 2013 Digital Newsroom Report. What sets great brand digital newsrooms apart?

Trends 76

Trends Publishing Strategy Study 76

Likeable

APRIL 5, 2021

We were doing social media strategy, content, and advertising for dozens of household brands, but our company name was still theKbuzz. Carrie and I knew right away we had to change the name of our company from theKbuzz —but to what? It needed to evolve. I replied. . Don’t you work for that radio station, kbuzz?”

Social Media 68

Social Media Hosting Eventful Class 68

Net-Savvy Executive

APRIL 15, 2014

While it''s too early to know how things will fall out, the deal changes the shape of the playing field for everyone involved—publishers, data resellers, software developers, and corporate customers. How will these companies ("publishers" in the data market) react to the deal?

Trendrr 81

Trendrr Data Twitter Analysis 81

Socialmedia.biz

JULY 9, 2018

However, the precise nature of the ever-evolving social media usage by a company’s employees is not only rife with uncertainty, but also poses significant risk assessment challenges. Your social media policy should serve as a reminder for employees to never imply or claim to speak on behalf of your company unless stated otherwise.

Policies 70

Policies Social Media How To Privacy 70

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. At the time of publishing this article, the world is in the middle of the global COVID–19 pandemic. Company size. The jobs tab of a Page offers a way for you to publish open positions at your school.

Education 102

Education LinkedIn Hashtag Communities 102

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Behind-the-scenes : These give a look into company operations and employees. Hiring an agency or production company will alleviate a lot of the stress in steps 4 and 5.

Video 144

Video Social Media Strategy Film 144

Waxing UnLyrical

NOVEMBER 27, 2012

For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. Erin Greenfield asked a great question about Pinterest measurement, and it’s a question that will grow in importance as companies develop their strategic use of Pinterest.

Analysis 198

Analysis Metrics Questions Communities 198

Webbiquity SMM

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Buffer Social

MARCH 24, 2021

Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. It's not fun to publish a report showing that our gender wage gap is getting worse every year, and several teams have been highly motivated to improve this number. Want to work at a company with pay transparency?

Analysis 90

Analysis Team Report Comparison 90

Socialmedia.biz

JANUARY 14, 2020

While the bad examples are easy to remember and continue to remain fresh in the memory of pro-players, there are some small and big game developers and publishers who’ve managed to knock the ball out of the park with their memorable announcements. In the gaming industry, a short turnover period is practically unheard of.

Examples 78

Examples Social Media Marketing Upcoming 78