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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. The answer is no, but it’s still a metric that is close to Larry Page’s heart.

Marketing 264
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Winning Digital Metrics That Matter

Twist Image

He was the co-author of The Online Advertising Playbook back in 2007, then in 2011, he published Listen First! Most recently, he published, Digital Metrics Field Guide - The Definitive Reference For Brands Using The Web, Social Media, Mobile Media or Email. digital metrics field guide. And yes, it is stellar. david usher.

Metrics 74
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Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. The Oscar Myer Weinermobile makes an appearance in Hawaii this week.

Mobile 124
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How to Measure Customer Engagement and Why It’s Important

Pixlee

Then, using those metrics effectively, you’ll gain the insight you need to nurture client relationships and grow your business. Using a mobile app or online service. Why Customer Engagement Metrics Matter. The customer engagement metrics for one company could be something entirely different for another. 2 Online Reviews.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let’s look at some key points that may effect your marketing choices in 2011.

comScore 156
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The Cannes Lions Grand Prix Winners for 2012

Mindjumpers

Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions. Design Lions: The Solar Annual Report 2011 by Serviceplan for Austria Solar. Cyber Lions: Nike+ FuelBand by R/GA for Nike+.

Film 168
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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. percent from 2012 and almost triple the amount spent in 2011.

Retail 217