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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.”   In 2020, sustainable footwear brand Allbirds did something similar by raising their prices by $1 across the board. The company reportedly made over $70,000. Astoundingly, it worked.

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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Fast Company: UFC and Its Gang of 4.6 Fast Company notes that “Experimenting with new web integration is a natural fit for the UFC, a business built on the strapping backs of its early, Internet-savvy fans.&#. Forrester: Actual Interactive Marketer Predictions For 2011. Facebook as a battleground. Ultimate Fightbook.

Trends 258
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Goodbye Feedblitz, Hello WordPress Feed

Ari Herzog

I wrote in 2011 about paying Feedblitz to deliver my posts to your preferred reader. But, due to that company now charging pricing tiers that don’t fit my needs, and cognizant that WordPress has a built-in feed address, I’m leaving Feedblitz and you can add this feed instead. Here’s a link to the signup form.

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Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success? Remember, getting an ROI from social media marketing goes beyond just math and numbers.

ROI 132
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Goodbye Feedblitz, Hello WordPress Feed

Ari Herzog

I wrote in 2011 about paying Feedblitz to deliver my posts to your preferred reader. But, due to that company now charging pricing tiers that don’t fit my needs, and cognizant that WordPress has a built-in feed address, I’m leaving Feedblitz and you can add this feed instead. Here’s a link to the signup form.

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Social media management services: 9 agencies your brand should check out

Sprout Social

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. Kelly Bateson Media uses Sprout’s community management and reporting features to empower their clients. “We

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. The company now has over 1.4 billion users.

B2B 190