Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

MARCH 10, 2010

Affiliate Marketing : Affiliates are individuals who market a particular product or service and who get paid commissions by a merchant when they make the sale. Social Media Marketing : In social media marketing, you are tasked with leveraging the social space through its media to market your products.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

AUGUST 7, 2012

If you have a specific product or service type in the name of that product or service, then go deeper and type in the name plus complaints or name plus reviews. Even if you have great social media skills, amazing SEO, a trustworthy product and compelling content, you still are going to have a disgruntled customer at some point.

Brands 184

Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

This may come as a shock to many business owners, but quite often, even your most committed customers and clients aren’t as enthralled by your products and services as you are. Yes, you should absolutely use social media as a channel for promoting your products and informing your customers, but you should also mix it up a bit.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Having the best prices and largest selection of products means nothing on the Internet if you don’t back it up with incredible customer service. Products are not immune to the power of customer reviews in organic search. The Many Ways Consumers Can Put You Out of Business Online is a post written by Tamar Weinberg. ].

Adwords 171

Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

Every product or service has a product life cycle, and despite the popularity of social networking in this day and age, even social network sites have a product life cycle scenario. How is the life cycle of social media different from product life cycle? Growth Stage. The Case Study of a Full Life Cycle. Like this post?

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

JULY 10, 2012

You can encourage visitors to become involved with your site, whether it’s leaving comments on a blog post, or submitting their own video reviews of your product. How to Create Content for Your Site that Your Readers Will Love is a post written by Tamar Weinberg. ]. Like this post?

Sites 185

Sites Content How To Engineering 185

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Even if you push product only occasionally, it’s the soft sell that suits social. In social media – and perhaps in most other places – people will value you more for what you bring to the table beyond your products and services. 20 Ways to Cultivate Brand Unawareness in Social Media is a post written by Tamar Weinberg. ].

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

AUGUST 11, 2011

Why is my product/service better than the rest? Tamar Weinberg has given her two cents on Google+ below (with related discussion here ): What’s Next? is a post written by Tamar Weinberg. ]. What is in it for me if I switch? Google isn’t offering anything new. What makes my client’s work so special? Like this post?

Google 177

Google Hitwise Social Networking comScore 177

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

SEPTEMBER 20, 2011

As a catch 22, those rare instances when people change the subject line actually breaks the functionality that makes this system so productive; it’s happened 2 times in the past 6 years but is annoying enough that I still remember who they were. Can you stop doing what you’re doing without being less productive?

System 231

System Newsletter List Types 231

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. These pieces of data are fantastic ways to monitor the implementation of video approaches to new products, services, and the building of online brand awareness through video.

Strategy 213

Strategy Klout Marketing How To 213

Techipedia: Tamar Weinberg

AUGUST 24, 2011

For someone with a groundbreaking product or discovery, however, SEO may not be the best option because it takes time for websites to index and rank well optimized sites over time. These channels also apply to entrepreneurs who have a time sensitive idea, product or service that they need to get out in the marketplace immediately.

SEO 152

SEO Adwords Organization Advertising 152

Techipedia: Tamar Weinberg

MARCH 1, 2011

So instead of just letting the customer purchase and you fulfilling the product and calling it a day, become proactive and be sure to follow up about their experience with you and how you could better serve them next time. 5 Ways Social Media is Like a Great Friendship is a post written by Tamar Weinberg. ]. Like this post?

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

Wes Reply Kyle Reis October 20, 2009 at 8:57 am (Written at 6:49am) Great post, Tamar. Reply chiropractic October 20, 2009 at 2:04 pm Love this post Tamar. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. This blog is written and maintained by Tamar Weinberg.

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

This is a guest post by Julian Rockwoord, a product manager at Signal. That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. They’re not alone in this field.

Small Business 206

Small Business Compete Mobile Tools 206

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

Product Reviews. Product reviews (particularly ones that are third party produced) are a great way of building trust in your brand via impartial means. Here is an example of a fantastic video product review accompanied by a written review of the Motorola XOOM 2 tablet computer produced by Siliconrepublic. Like this post?

Video 189

Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

MARCH 27, 2012

These are the people who take the time to read the company’s posts, and in spite of information overload and hyper-extended schedules, respond by clicking, “Liking,” or buying a company product. We loved talking to you about our products and that off-campus pizza shop!”. But it’s rare to see such fan love on Facebook and Twitter.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. For example, if you have a product for teenagers you would not want to pick a pregnancy blogger. If you have a free product, gift card, or ebook, send one o them! Review your product? Like this post?

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Rich snippets appear not only for authors but also for restaurants, music albums, people, business and organisations, recipes, video, products, and events. The Future of Rich Snippets.

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Since the timing of the blogs posts were different by at least 1-2 hours, we had the opportunity to view and understand the traffic patterns, conversion rates and track all our users with Google Analytics, including source of the referral, time on various pages, conversion to registration and finally usage within our product.

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

APRIL 17, 2012

If not, there are video production companies who can do it for you and not necessarily at a killer expense. Find a handful of production companies and compare their prices, what they are offering, and ultimately, their attitude; you want to work with the team that shows almost as much enthusiasm as you for your project.

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

MAY 8, 2012

And once you have good habits in place, you’ll find that you’re more productive, less tired, and more satisfied with your overall performance. You’ll not only feel more productive at the end of the day, you’ll probably feel much better about the end results. Take Breaks! Don’t Drop the Ball the Next.

How To 159

How To Project Apparel Proposal 159

Techipedia: Tamar Weinberg

APRIL 3, 2012

In the end, by focusing on more than just a single bottom line of revenue, businesses adhering to a TBL model see a return in brand loyalty, employee productivity, energy expenses and hiring attrition expenses. Only today, we’re talking about whether a message, rather than a product and a price, will be considered and accepted.

Social Media 150

Social Media Energy Cost Communities 150

Techipedia: Tamar Weinberg

JUNE 19, 2012

And the more you work on getting members to engage, the more productive they become. WUGspace (What’s Up Gold Community Support) : For its popular What’s Up Gold network management product, Ipswitch has maintained a community support structure for years. An effective support community relies on members to generate much of the support.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

This would immediately make you start to wonder about the product itself, whether it is good quality, whether it’s not what it seems, whether the car manufacturer or car dealer can be trusted. How Consistent Branding is Being Challenged in the Digital Age is a post written by Tamar Weinberg. ]. Like this post?

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

This involved giving something valuable away by allowing customers to make what they think will be the lowest unique bid for the product via text. is a post written by Tamar Weinberg. ]. This could include iPad, clothing or meal voucher giveaways. Reverse Auctions. Is SMS Marketing Still a Viable Strategy? Like this post?

SMS 187

SMS Strategy Marketing Discount 187

Techipedia: Tamar Weinberg

JANUARY 12, 2011

EASA hadn’t been launched yet (the original product came out in May of 2009) but we knew that it was coming and that it was going to need some focus and attention. I think we felt that it would be best to have a female act as the community manager for this product. I subscribe to a number of feeds and newsletters as well.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

on products for which they are fans as opposed to those who are not. Fans were 28% more likely to use the product over someone who is not a fan. Fans are 41% more likely to recommend a product they are a fan of as opposed to a product they are not. is a post written by Tamar Weinberg. ]. Like this post?

Facebook 172

Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

OCTOBER 25, 2011

Anyone can buy Twitter followers and artificially inflate the numbers on your account, thereby making your social media consultant look like a true social media rockstar , but once the money is invested, in all likelihood, how many people will actually buy your product or use your service? Like this post?

Social Media 271

Social Media Consultant Buy Feed 271

Techipedia: Tamar Weinberg

MAY 1, 2012

Depending on what product or service you promote, you should consider when you want to advertise. How to Make Your Facebook Ads Convert is a post written by Tamar Weinberg. ]. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

Facebook 180

Facebook How To API Advertising 180

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

The more you can align your back-story with your product, service, or idea — the more audiences will embrace your message. How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques is a post written by Tamar Weinberg. ]. . “With all the noise, people look to your story for resonance. Like this post?

Social Media 195

Social Media How To Authentication Social Bookmarking 195

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Marketing Offline —On a completely different spectrum, make sure your candidate knows how to effectively market a product or service using offline mediums. Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview is a post written by Tamar Weinberg. ]. Like this post?

Marketing 162

Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

NOVEMBER 2, 2011

Finally, if you go so far as to give your site the ability to sell certain products or to take advantage of an offer, you are already creating new customers. Without the content you create by blogging, the perception of your company’s value, over time, can wane, and your product or service will become commoditized, putting you at great risk.

SEO 163

SEO Sites Google Hubspot 163

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

APRIL 12, 2011

Examples: Riffing on the randomness: Icons that represent the brand’s focus or industry: Product images: Product-related imagery: Customers: Messaging: Abstract: Note that none of these Photostrips is dependent on the order of the 5 images (except perhaps “HyperArts&# which makes a sort of meta-comment on the randomness).

Real Estate 279

Real Estate Facebook How To Applications 279