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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 111
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 104
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Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

” The study, reported on Nate Elliott’s Blog , examined more than 2,5000 direct user interactions with 20 leading brands. Here are the specific numbers for brand interaction sentiment on each social platform: Facebook: 49% positive, 32% neutral, 20% negative. Twitter Users Log In Via Mobile, #RLTM Scoreboard.

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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. Walmart’s “mobile-ad blitz” ran for 72 hours. The results, according to The Wall Street Journal, were “mixed.”

Mobile 149
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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

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Making the case for social media management for law firms

Oktopost

According to recent studies, 84% of law firms are already marketing their practices on social media. A recent Oktopost study found that legal services posted significantly less advocacy content per day than other sectors. Failing to enhance your firm’s visibility on social media could result in losing ground to competitors.

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Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. Some 50% of people think brands can become more culturally relevant by being inclusive, according to a recent study by Twitter and IPG. positive sentiment around the conversation. That’s over 5 per second.

Twitter 129