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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

You’ll have to make a call on which platforms to include and exclude based on your overarching marketing goals. The best approach is to take a page from the business school handbook and perform a SWOT analysis: S trengths: These are areas where you’re currently ahead of the competition.

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How To Hire Great Marketers With Tim Matthews - This Week's Six Pixels Of Separation Podcast

Twist Image

He had published an article titled, How to Hire Great Inbound Marketers: Six Key Personality Traits. From there, I discovered a well of fascinating content on how to nurture and hire great marketers and how to think differently about inbound marketing and content marketing that he had written. content marketing.

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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

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10 Book Recommendations From Team Sprout

Sprout Social

As 2016 draws to a close we asked members of Team Sprout to share the best things they’ve read this year. Extreme Programming Explained” is a thorough but quick introduction to the XP management philosophy and walkthrough of how to involve the whole team to get buy in on said philosophy. Recommended by Shane, Software Engineer.

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8 Things To Know About Social Media Compliance

Keyhole.co

The FTC monitors advertising that relates to food, particularly in relation to influencer marketing. Always consult experts As mentioned, compliance laws differ between industries and markets. Each individual market has its own data privacy laws. Create a content library Content marketing can be a useful strategy.

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30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Having a great product doesn’t always guarantee sales in a highly competitive market. Traditional marketing methods are no longer effective. Startup Marketing. Like many things, the most effective solutions are often born from scarcity.

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Top SocialFish posts of 2010

SocialFish

It’s also no coincidence that many of these top-ranked posts were written by our amazing Team SocialFish guest bloggers – Jamie, Maggie, Leslie and John. The Science of Social Media Marketing. 60 Tips for Marketing Your Social Media. Clarity over control in action: The Red Cross Social Media Handbook.

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