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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. Keep reading to get inspired by a few notable real-life social listening examples. How did the company do this? The future of social listening The social listening landscape is constantly evolving.

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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

This data can then inform marketing. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. Below, we’ll provide some real-life examples of how social media monitoring can benefit your brand or small business. These mentions can be about a company, individual, product, or brand.

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What vertical networks mean for the future of social media

Sprout Social

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. This trend is a callback to social media ancestors—think forums and chat rooms—with a much more modern look. Examples of vertical social networks.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. For example, if a patient comments on your post and reveals they have an illness, you should not acknowledge that illness in your response.

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. With that in mind, in this article, we’re going to take a look at 10 of our favorite brand community examples and the insights we can learn from them: 1. Oystercatchers is a go-between for marketing agencies and brands.

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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer Social

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), That’s why we’re such big fans of quick and efficient marketing graders. Hubspot’s Marketing Grader.