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SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. I’m also looking forward to more events like the SMSsummit —in-person and virtual—to meet my counterparts and learn from them.

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2010 Review: SocialFish clients and work

SocialFish

American Society of Civil Engineers –Having begun the strategy process in 2009, we continued working with ASCE to set up processes and teams to coordinate the social media work. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group. ASAE Annual Meeting. FORUM magazine. EXPO Magazine.

Review 160
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Innovation Games and Marketing – a match made in Heaven!

Buzz Marketing for Technology

As sure as you are reading this you have been in a meeting where someone whips out a spreadsheet with a list of 30 or more items on it that just seems to be “all over the place” and its clear that you are going to need to spend a lot more time than the planned 60 minutes helping them prioritize that list. What if there was a better way?

Marketing 229
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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

She adds, “It’s critical to meet ‘him’ where he consumes content and deliver on his needs through product and information. He has twice been named one of the 100 Most Influential Blacks in Corporate America by Savoy Magazine, and has also been named to Ebony’s Power 100 list. On the topic of diversity, he says : “It’s like sports.

Industry 134
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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

The event featured a product raffle full of awesome stuff (including two bottles of F&F), coverage from a local Houston video magazine , and a roomful of happy pups and people watching the big game on a 22 foot screen in a dog-friendly bar. To meet their needs, the company has rolled out a second scent: Fresh and Fluffy lavender.

Startup 237
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Top 10 Content Marketing Tools for Serious Marketers

Kikolani

Search Engine Expertise. Search Engine Optimizing (SEO) is an essential component of content marketing. Although many companies attempt to craft copy that prioritizes their company, brand or products on search engines, most organizations are better served to obtain SEO guidance from business that specialize in this area.

Tools 94
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The Benefits of Offline Marketing

Kikolani

It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. Print advertising is a common way to reach people through newspapers and magazines.

Marketing 154