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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. Definition: Owned Earned Shared Paid Media. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. Definition: Owned Earned Shared Paid Media. Most people think of media as being in two blocks: social media and mainstream media. A third of those use it daily.

Marketing 195
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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive.

Twitter 228
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Magazine reading time down 77.5 Now, in the digital context, the definition of Earned Media it is much broader. It includes other influencers such as members of the public who have large or loyal social media followings.

Marketing 199
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Bloggers: Would You Rather Be First Or Right?

SocMed Sean

It could be argued that blogs are becoming the modern equivalent of newspapers and magazines, but are usually slanted more toward the editorial views.

Blogger 257
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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. The days marketers would simply buy an ad, tv commercial slot, throw out some direct mail, a few magazine ads, radio spots, measure the response and get on with their day job of herding cats and taming elephants?

Nielsen 165
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Facebook On The Brain

Twist Image

They''re warning the world (primarily through Facebook) that these types of activities are embedded in the corporate culture, because the social network continually stumbles when it comes to issues of terms and conditions in relation to privacy. You can''t say that this is like a magazine or newspaper, either. social media.

Adwords 94