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A digital media framework for smart marketing communications

Sherrilynne Starkie

Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. Before 2005 this would have included customer magazines, flyers or newsletters. An Integrated Digital Media and Marketing Framework. Paid Owne Shared Earned Media Framework.

Marketing 367
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We Need a Better Definition of "Native Advertising"

Twist Image

Beyond best practices, research, education and advocacy, the IAB managed to achieve a common ground in the area of creative standards and measurement guidelines, but this could all go away if marketing professionals can't agree on a clear definition for "native advertising." " We do need a unified definition here.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. Before 2005 this would have included customer magazines, flyers or newsletters. An Integrated Digital Media and Marketing Framework. Paid Owned Shared Earned Media Framework[/caption].

Marketing 195
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Bloggers: Would You Rather Be First Or Right?

SocMed Sean

It could be argued that blogs are becoming the modern equivalent of newspapers and magazines, but are usually slanted more toward the editorial views.

Blogger 257
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Twitter for Business: Is It Time?

Webbiquity SMM

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. But it’s not. Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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Content Strategy Tips from Top B2B Brands

Writtent Blog

If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.”

B2B 93
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Newspapers, Magazines, and the Apple iPad

The Way of the Web

Figures from conferences I’ve attended , Paidcontent , New York Observer , Venturebeat ) All very impressive…but… 1) Friend and former magazine colleague Dave Cushman makes a point which quite a few other people have also discussed – is this an illusion of a long term future for publishers ?

iPad 38