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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. Definition: Owned Earned Shared Paid Media. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. Definition: Owned Earned Shared Paid Media. Most people think of media as being in two blocks: social media and mainstream media. A third of those use it daily.

Marketing 195
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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive.

Twitter 228
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Magazine reading time down 77.5 Now, in the digital context, the definition of Earned Media it is much broader. It includes other influencers such as members of the public who have large or loyal social media followings.

Marketing 199
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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. Remember the days of simple media and mass communication?

Nielsen 165
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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin. Using digital platforms successfully to build community, relationships, and trust is an iterative process. Set Up Your Social Accounts, Watch the Money Roll In. Your Business Sucks.

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Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

Another Chitika study showed that social media represented only 0.55% of total referrals across their network, compared to nearly 98% for search engines: This highlights the fact that there is more to SEO than just increasing search engine referral traffic – it is essential to convert those visitors once they arrive.

Hitwise 124