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10 metrics to track influencer marketing success in 2024

Sprout Social

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement.

HootSuite 120
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands.

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How to Get the Most Out of the New LinkedIn Product Pages

Oktopost

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. For ease of access, it created a vanity URL — Budweiser.com/nft — for customers to purchase tokens with Ethereum, Bitcoin, or credit cards. A year-and-a-half ago, no one had ever heard the phrase “non-fungible token.”. Image source.

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The Complete Guide to LinkedIn Events

Oktopost

But the need to communicate, collaborate, and network persists. . In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. An external URL. Editable LinkedIn event information includes: Event name.

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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

URL, so I tried using bit.ly search to get click data on each of those shortened URLs. URLs in Muck Rack releases. reports from its search page are not very complete or accurate (you get better data on URLs you’ve personally shortened in your history when signed into bit.ly). Of those 51 releases, 28 included a bit.ly