Social Email Marketing
SEPTEMBER 30, 2010
The people of social media marketing agency Mindjumpers, who are at the basis of the Social Marketing Forum, we launched, share some tips, links and examples of how to create (more) user involvement. Communication today is all about creating engagement and involvement and to create experiences for.
Mindjumpers
NOVEMBER 8, 2011
This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. I’ve been on a journey figuring out how best to provide value to Mindjumpers’ growing community of people interested and passionate about that thing called social business. Throughout the series of post, I invite you to share your thoughts – leave a comment below, send a tweet @klit_nielsen or send a good old email to Jonas@mindjumpers.com. . Tweet.
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Mindjumpers
JULY 10, 2012
Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The local community manager should thereby be positioned in the local country.
Convince & Convert
MAY 27, 2014
As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” Consider this: you have about 7 seconds to grab your audience’s attention.
Janet Fouts
DECEMBER 30, 2014
“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Simply basing marketing on demographics alone is simplistic and patronizing.
Rebekah Radice
APRIL 30, 2018
And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? In this episode of the Brand Authority Podcast , I make a case for influencer marketing, sharing why it’s a key ingredient to your marketing strategy and how you can find the right influencers for your brand. The Case for Influencer Marketing (and How it Will Change Your Business).
Laurel Papworth
FEBRUARY 19, 2013
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Especially when most of the people contacted are a tainted database – “people on our business list” is I think Nielsens database. Facebook Advertising as a Free Marketing Tool. How to do Facebook Marketing Research.
Mindjumpers
JUNE 13, 2012
Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.
Webbiquity SMM
MAY 6, 2014
The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.”
SocMed Sean
JANUARY 8, 2012
There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. Take the traditional “marketing/sales” funnel as an example. What does that mean for marketing professionals?
Convince & Convert
FEBRUARY 17, 2016
70% of companies will create more content this year (according to Content Marketing Institute). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). You’ve probably heard and read a lot about influence marketing and working with advocates. Influence Marketing is the Wild West, if all the cowboys had big social media followings. The Best Influence Marketing Education.
Convince & Convert
APRIL 26, 2013
And from Cision , a free content marketing kit to help you get the most of your brand storytelling. As Brooks describes it, they have a cross-disciplinary , three-pronged approach: one person from Marketing, two from Communications (including Brooks), and three people from Customer Relations. 69% of marketers expect to put the most increased efforts into YouTube in 2013. Similarly, Nielsen ratings seem to be outdated. Brooks Thomas, Southwest @brooksethomas.
Rebekah Radice
APRIL 30, 2018
And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? In this episode of the Brand Authority Podcast , I make a case for influencer marketing, sharing why it’s a key ingredient to your marketing strategy and how you can find the right influencers for your brand. The Case for Influencer Marketing (and How it Will Change Your Business).
Convince & Convert
SEPTEMBER 27, 2013
From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Tampa Bay is not a traditional hockey market, so the Lightning have to work a little harder to get people in the building. “Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.
Sherrilynne Starkie
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The state of influence today: increasing marketing budgets and greater influencer professionalism.
Pam Moore
MAY 9, 2017
Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Marketers have no guarantee of reaching their ideal and target customer on any medium. Influencer Marketing in a Nutshell (episode 96).
Convince & Convert
NOVEMBER 15, 2013
This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. When Erich was asked to take over Nissan ‘s digital marketing, his assignment was as vague as “Put Nissan on the social map.” We all know that television ad spending still holds a huge market share (more than half, actually). Erich Marx, Nissan @emarxe.
Convince & Convert
SEPTEMBER 2, 2015
Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods.
Diva Marketing Blog
MAY 9, 2016
To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Influencer marketing's roots began in the blogosphere programs of what we called blogger relations. I run the social media marketing firm, Everywhere Agency.
Diva Marketing Blog
MAY 9, 2016
To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Influencer marketing's roots began in the blogosphere programs of what we called blogger relations. I run the social media marketing firm, Everywhere Agency.
Firebelly
MARCH 5, 2010
Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. As it escalates, however, it unlocks opportunities that are commensurate with the community’s assessment of its value.
Waxing UnLyrical
DECEMBER 14, 2016
Source: Nielsen Global Trust in Advertising Survey. One of the biggest selling points of digital/social marketing is that it can be measured. Jessica Davis has a keen interest in social media and content marketing, and writes extensively about it. She represents Godot Media , a leading content marketing firm that also offers blog writing services. Community Strategy employee advocacy leveraging employees for PRGuest Post by Jessica Davis.
Ignite Social Media
FEBRUARY 11, 2021
Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts.
Mindjumpers
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business. How to use The Social Analytics for Marketing and Sales Effectiveness Framework.
Hootsuite
NOVEMBER 28, 2022
In short, an engaged community leads to better sales outcomes. According to Nielsen’s 2021 Trust in Advertising study, a whopping 89% of respondents trust recommendations from people they know. Only four of these 12 recent posts on the Starbucks Instagram feed are brand marketing posts.
Sprout Social
DECEMBER 29, 2022
Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. Supporting your community. Beginner Marketing Disciplines Social Media Strategy Awareness StageYou did it.
Laurel Papworth
JANUARY 14, 2010
HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin. HotelsMag Top 2010 Marketing Resolutions. Firmly establish the direct online channel as the centerpiece of your marketing strategy.
Social Media Strategies Summit
SEPTEMBER 23, 2022
No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms.
Diva Marketing Blog
NOVEMBER 30, 2011
But then I'm a marketer so my response is skewed towards business. On the MSN Business On Main community for small businesses, Joanna Krutz has put together a comprehensive post that is packed with facts and figures about selling to women in the digital world and how women are using social media. . Source: Nielsen 2010 data Worldwide. MSN Business On Main/Diva Marketing Small Business Tip Contest ~ . ~ BlogPaws is supported by a very active community. .
Mindjumpers
FEBRUARY 2, 2011
Tuki is now Production Manager, Marlene is Community Assistant and Anders is Account & Project Assistant. Lise Haar Nielsen Account & Project Assistant. She holds a BA in Marketing and Management Communication from Aarhus School of Business – Aarhus University and plans to continue with her studies in the fall 2011.
Buzz Marketing for Technology
SEPTEMBER 15, 2009
Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. I think as Social Media marketers we have to get better at training. Not just a ‘check the box’ type of – did you contribute back to the community – but if you didn’t contribute tangibly back to the community – it may impact your bonus potential!
Diva Marketing Blog
MAY 19, 2009
Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. Today's Diva Marketing Talks with Susan Getgood , Roadmaps (blog) and Getgood Strategic Marketing and Liz Gumbinner , Cool Mom Picks and Moms 101 about how to build successful and respectful blogger relationships programs. But is it a credible marketing strategy? 30-minutes. 2-guests.
Buzz Marketing for Technology
JUNE 27, 2008
Many educators in successful schools are involved in their schools professional learning community and perhaps they even collaborate with other schools in the district, city, state, country or beyond, but Innovative Educators also have personal learning networks (PLNs) enabling them to connect with other learners around the globe. CIS 339 Brings Professional Learning Communities I. skip to main | skip to sidebar. The Innovative Educator. Sharing ideas about educating innovatively.
Oktopost
JUNE 9, 2020
It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Employee Advocacy B2B Marketing Strategy
Buffer Social
MAY 8, 2019
Ugly’s founders, Hugh Thomas and Joe Benn, are no strangers to the drinks industry after working together at Vita Coco, and over the years, the pair had grown tired the way many soft drinks were marketed. The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. Market where your customers are.
Diva Marketing Blog
JUNE 19, 2016
What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. In our Diva Marketing interview Jay generous shares his insights on Social TV, how to social media tips, some of his Food Network Star backstory and what it was like to be a dude blogger back in 2009!
Socialmedia.biz
SEPTEMBER 29, 2018
In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool. As a small, community-focused startup, a strategic social media presence can be your next go-to strategy for getting the word out about your brand. In fact, a heat map study by Nielsen Norman shows that most people don’t read content in the typical left-to-right fashion and instead opt for an F-shaped pattern.
Jon Loomer
AUGUST 29, 2018
In the United States, you can also target by DMA , which is a media market as defined by Nielsen. Think gym memberships, community centers, etc. Facebook Marketing Tutorials Facebook Ads How To Facebook Advertising Facebook Location Targeting Facebook TargetingFacebook Location Targeting options can provide powerful methods to reach specific users in certain areas.
Sprout Social
AUGUST 25, 2022
Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return.
Techipedia: Tamar Weinberg
SEPTEMBER 27, 2011
According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. The most respected number that researchers have come up with comes from the social media marketing platform company Vitrue. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.
Mindjumpers
AUGUST 3, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword? » Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions.
Mindjumpers
JUNE 26, 2010
World Without Torture World Without Torture is a global proactive community, a movement of people who share a dream and fight for a World Without Torture.
Audiense
JULY 7, 2017
A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from! Global Activists for the LGTBI community. Community linked to Podemos (a Spanish political party). Community linked to Ciudadanos (a Spanish political party).
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