Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

Influencer 60

Influencer Brands Marketing Authentication 60

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Authentic Experience. Source: Jeffalytics.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Pixlee

DECEMBER 18, 2018

For brands and influencers looking to stand out on the popular platform, creating meaningful engagements with their Instagram community should be the main priority. Individuals interact with this content because it’s authentic, visually engaging, and relatable. They’re essentially word-of-mouth marketing at scale.

Instagram 44

Instagram UGC Authentication Influencer 44

Buffer Social

MAY 8, 2019

Ugly’s founders, Hugh Thomas and Joe Benn, are no strangers to the drinks industry after working together at Vita Coco, and over the years, the pair had grown tired the way many soft drinks were marketed. Market where your customers are. Marketing to a young, rebellious audience means embracing social media channels for Ugly.

Industry 74

Industry Meme Survey Authentication 74

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising. My response?

Engagement 131

Engagement Tips Facebook Nielsen 131

Pixlee

FEBRUARY 1, 2019

Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. To make your program as effective as possible, here are key steps to consider: Engage your social community.

Discount 41

Discount UGC How To Apparel 41

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Why should your brand utilize user generated content marketing ? It’s been proven that consumers find UGC more trustworthy and authentic than content created by a brand.

Content 41

Content UGC Loyalty Nielsen 41

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Diva Marketing : Let’s talk blogs! Stay consistent.

Travel 75

Travel Hosting Social Media Influencer 75

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Diva Marketing : Let’s talk blogs! Stay consistent.

Travel 40

Travel Hosting Social Media Influencer 40

Buzz Marketing for Technology

JUNE 27, 2008

Analysis builds on the organization of information, but goes beyond it in its emphasis on the importance of frameworks, models, and theories grounded in the standards of public communities. Effectiveness in presentation is critical in many areas of global business, especially marketing.

Skills 100

Skills Collaboration Education Software 100

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. This fosters community and interaction within your network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. This fosters community and interaction within your network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

MARCH 3, 2022

For marketers, TikTok opens up a world of consumers who are not only highly engaged but also consistently active. Marketers looking to improve the success of TikTok campaigns will want to focus on analyzing these metrics and optimizing them over time. Does this mean you can just show up, post some content, and start seeing results?

Engagement 100

Engagement Tips Metrics Remix 100

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B. Brand Amplification. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

NOVEMBER 24, 2017

Start by gathering data on your target market. Here I can see that my target market is a corporate career builder, established in their career, single, no children, and lives in an urban area. Or reply to their question, thought, or query in a natural and authentic way. What words jump out at you? I’d say so! could talk to a.

Hashtag 138

Hashtag Influencer Trends Industry 138

Rebekah Radice

NOVEMBER 24, 2017

Start by gathering data on your target market. Here I can see that my target market is a corporate career builder, established in their career, single, no children, and lives in an urban area. Or reply to their question, thought, or query in a natural and authentic way. What words jump out at you? I’d say so! could talk to a.

Hashtag 60

Hashtag Influencer Trends Industry 60

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Buzz Marketing for Technology

JUNE 27, 2008

The expansion of the Internet and other platforms of digital communication has opened new dimensions and opportunities for learning through knowledge-sharing and discussion groups, knowledge communities, chat rooms, and many other forms of collaborative learning ( Mioduser & Nachmias, 2002 ; Scardamalia & Bereiter, 1996 ).

Skills 207

Skills Education Telecommunications Journal 207