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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

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The role of artificial intelligence in business in 2024

Sprout Social

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Why this surge?

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Co-creation: Why creators should be part of your product development team

Sprout Social

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Everyone—from marketers to social media users—loves creators.

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4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business

Buffer Social

Send out a more formal survey via your newsletter, I recommend making it a short one so folks answer. Find the patterns among them, and you’ll quickly be able to tell what’s working. Once you identify some patterns, lean into them and create new content that gives the people what they want. Paynter on Instagram.

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How To Use Customer Insight To Power Your Business

The Realtime Report

You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. Research is conducted using community platforms or on a one-to-one basis. Send Out Email Surveys Or Polls. Use Online Market Research.

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Why Small Business Owners Need Support Systems, With Examples From 6 Small Business Owners

Buffer Social

One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. Kelly Phillips, the founder of Destination Unknown Restaurants , a group of restaurants based in Washington, DC, knows that boundaries often start with her as the leader.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. As a result, they were able to stay nimble and pivot their content strategy based on real-time trends derived from Sprout.

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