Communities Company Flickr Research 
Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
Adam Cohen
AUGUST 24, 2010
How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. How about potential customers?
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The Marketing Blog
MARCH 8, 2010
39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.
Techipedia: Tamar Weinberg
JULY 15, 2009
The New Community Rules talks about the important role social media has begun playing in our lives. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. Fortunately, we have social media communities to inspire us. Access to these social media communities is free.
Convince & Convert
APRIL 29, 2012
Flickr Photo by Doc_Brown. Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al.
Waxing UnLyrical
APRIL 29, 2013
And one of the most important, in my opinion, is research. As I said in my post, With the advent of social media and digital platforms, I’ve seen far too many practitioners—and, frankly, companies too, some of them quite large ones—get extremely excited over the SNTs (shiny new toys). Image: Christopher Neugebauer via Flickr, CC 2.0.
Waxing UnLyrical
JANUARY 24, 2013
Image: The IBM Curiosity Shop via Flickr, CC 2.0. It is surely becoming part of your daily PR research function. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. So, what is big data ? Leveraging real-time data during a crisis. Take Waze for example.
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