The Marketing Blog

MARCH 8, 2010

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

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Study Company Web 2.0 Twitter 180

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

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Communities Strategy Forums Project 40

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. Fortunately, we have social media communities to inspire us. Access to these social media communities is free.

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Communities Marketing MySpace Yahoo 170

Convince & Convert

APRIL 29, 2012

Flickr Photo by Doc_Brown. Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al.

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ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 26

Communities Strategy Forums Project 26

Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table. It’s been a heck of a ride!

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Content UGC Community building Hotels 253

Waxing UnLyrical

MARCH 8, 2017

Here’s a snippet from the article, you really must read it: “The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards.

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Campaign Patterns Banking Flickr 264

Social Media Marketing

DECEMBER 18, 2012

It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. But the rise of Instagram as a deft and light app that allowed seamless integration into sites like Facebook, Twitter, Tumblr and more made some wonder if there was a future for Flickr. So what happened? Remember that.

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Instagram Flickr Privacy Policies 168

Laurel Papworth

APRIL 8, 2010

If you want a really obvious example – even if Twitter shuts down, Facebook removes my account, and Foursquare/Flickr/YouTube and so on disown me, people can still find me on this blog. Fanpage vs community vs brand vs groups. The new Fan page is Community page. Community Pages. Rules change all the time.

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Communities Facebook Widget Web 2.0 111

Waxing UnLyrical

SEPTEMBER 13, 2013

Image: SalFalko via Flickr, CC 2.0. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. Do you have a great community building strategy? of gatekeepers that will be relevant to you and your readers.

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Blogger Strategy Technorati Community building 263

Waxing UnLyrical

JULY 21, 2014

Image: Cher Amio via Flickr, CC 2.0. Context and Community: the 2 Cs That Can Make Social Scoring Work. Why: In this goodie from the WUL vault, I share why social scoring without context is just a numbers game and how communities can be just as, if not more, influential than individuals with high social scores.

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Consultant Flickr Resources Metrics 195

Firebelly

AUGUST 30, 2013

In a company blog post, LinkedIn described their vision for the service, which will launch September 12th. Photo Credit: Flickr: smi23le. Along with privacy issues for the new young users, some now say the company’s creditability could be called into question.

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Flickr LinkedIn Privacy Social Media Management 174

Waxing UnLyrical

MARCH 3, 2014

Image: Aidan Jones via Flickr, CC 2.0. Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Why: Social media has given companies the ability to become more personable through online interaction. Become More Personable, Not a Person. But what does that really mean?

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Consultant Flickr Resources Communities 200

Dave Fleet

JULY 26, 2010

Online Communications Policy. Community Guidelines. Should Your Company Have a Social Media Policy? Shift Communications. Online Social Media Principles. Daimler AG. Social Media Guidelines. Blog Policy. Corporate Blogging Policy. Fellowship Church. Blogging Policy. General Motors. Blogger Policy. Georgia Tech.

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Policies Resources Liveworld Social Media 419

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Like this: Image: Nisa yeh via Flickr, CC 2.0. Tech companies start calling themselves “idea incubators.” Sound ridiculous?

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Waxing UnLyrical

APRIL 28, 2014

Image: Steven Depolo via Flickr, CC 2.0. What Small Businesses Can Learn from the Creative Community: Share the Journey. Lee Odden shows you how to bring your company into the new age. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Small Business Consultant Flickr Travel 187

Waxing UnLyrical

APRIL 26, 2012

I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. However, a fashion or retail company has to be on there because their audience is active and present on the network.

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Social Networking Flickr Influencer Retail 222

Laurel Papworth

SEPTEMBER 13, 2011

The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training. Training departments and social media. View more presentations from Laurel Papworth.

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Training Social Media Yammer Company 75

SocMed Sean

MARCH 11, 2012

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying.

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Creative Commons How To Flickr Forums 279

Waxing UnLyrical

AUGUST 18, 2014

Image: aussiegall via Flickr, CC 2.0. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.

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B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

JANUARY 27, 2014

Image: Cornelia Kopp via Flickr, CC 2.0. In this post for Steamfeed , DJ Thistle remind us to break the cycle of bad blogging practices by focusing on quality and the company we keep in the blogging community. , this week’s roundup shares posts on breaking the cycle of mistakes … of all kinds. Is Guest Blogging Dead?

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Loyalty Film Consultant Flickr 196

Idaconcpts

FEBRUARY 15, 2013

With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Here are some innovative apps that can legitimately increase a company’s brand presence as well as sales. Yelp has a huge community, and the reviews on the site are read seriously. DoubleDutch Events.

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Brands Foursquare HootSuite Tumblr 177

Waxing UnLyrical

AUGUST 12, 2013

Image: pdbreen via Flickr, CC 2.0. Why: In this guest post for WUL, Kirk Hazlett provides a real world example of how creating a corporate environment that empowers leads to passionate employees who make a company stand out from the crowd. It’s Monday once again, and you all know what that means, right?

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RFP Consultant Flickr Resources 223

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Why: Is your company embracing the power and influence of digital storytelling and brand journalism? In this guest post for Deirdre Breakenridge , Susan Young provides some pointers for business communicators. Why Your Brain Loves Good Storytelling. Based in the Washington, D.C.,

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Consultant Journal Flickr Resources 190

Waxing UnLyrical

JANUARY 10, 2012

If you work as a social media manager or online community manager you see these all the time … negative comments. Most customers who complain online don’t want to hurt your company. If the comment is from a turd, your community will see them for what they are, and they will lose their credibility. Guest post by Yvette Pistorio.

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Comments Social Media Construction Social Media Management 214

Waxing UnLyrical

FEBRUARY 15, 2012

Among other things, we’ll (yes, I’ll be there too, since I’m a HAPPO Champion) be discussing: What is the hardest thing about being the newest employee in your company/department? I’ve always found chats fun, and Arik and Valerie have built a terrific community around HAPPO. So do join in. See you then!

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Tips Hashtag Flickr Twitter 229

Waxing UnLyrical

JULY 8, 2013

Image: Sean MacEntee via Flickr, CC 2.0. Why: In this WUL post, I explain why several short stories rather than a few long ones can serve your company’s content needs. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Happy Monday!

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Content Resources Consultant Flickr 205

Waxing UnLyrical

JANUARY 24, 2013

Image: The IBM Curiosity Shop via Flickr, CC 2.0. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co.

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Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

JULY 29, 2013

Image: Leland Francisco via Flickr, CC 2.0. Why: In this guest post for WUL, Dan Cohen explains why marketing your start-up requires you to focus on a very specific meaning for your company. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Consultant Flickr Energy Resources 191

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Consider the value of hiring a community manager.

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Social Media Press Release Marketing Widget 232

The Marketing Blog

JULY 30, 2007

After some brain-storming I discovered a kool webhosting company called Velnetweb which seems to be one stop shop for all web hosting needs. Did a bit of research, read some e-mails in my discussion group, talked to a couple of net experts ( not geeks but domain pros). Reply Leave a Reply Click here to cancel reply.

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Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community. Photo credit: StarrGazr via Flickr.

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Tools Posterous SEO StumbleUpon 247

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. Image: phunkstarr via Flickr, CC 2.0. ” In her mind, it appears to mean succeeding at a Fortune 500 company. The first is a response to Yahoo! While I disagree with Ms.

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Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Image: Travis via Flickr, CC 2.0. Thoughtful Branding: Where The Company Begins And Ends.

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Brands Consultant Film Flickr 100

Waxing UnLyrical

FEBRUARY 17, 2015

Image: Marc-Andre Larlvlere via Flickr, CC 2.0. Why: “Controlling what you say is easy enough… tackling what people say about you is a harder task,” writes Marcus Beard in this Business 2 Community post. Company Reputation Management With Social Media. Social Silo Mentality: Is your online reputation suffering?

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Reputation Consultant Flickr Publishing 100

Waxing UnLyrical

MARCH 30, 2015

Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” What do you do to get your community buzzing? Image: marc falardeau via Flickr, CC 2.0. Winning the Marketing Battle Between Help and Hype.

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Marketing Startup Consultant Flickr 100

Waxing UnLyrical

AUGUST 26, 2013

Image: Steve Worsethandetroit via Flickr, CC 2.0. Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind.

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Wikipedia Consultant Flickr Compete 181