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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success.

Research 265
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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. How can I market effectively with Flickr ? The best part? The only substantial cost for you is time.

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Monday Roundup: Trust

Waxing UnLyrical

Image: Maria Ly via Flickr, CC 2.0. Why: In this guest post for Shelly Kramer ‘s blog, Andrea Cook shares highlights from a new Pew Research Center study on Millennials. I wrote this post a while back, because I thought it was a great way to explore how a little trust can go a long way when building your online community.

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Rewired PR: Neuroplasticity and Public Relations

Waxing UnLyrical

And one of the most important, in my opinion, is research. So much so, that they start to dream up public relations programs using X platform, or Y tool… forgetting that a good program needs to be grounded in research. But we have more ways to conduct research than ever before. Image: Christopher Neugebauer via Flickr, CC 2.0.

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Monday Roundup: Blogging

Waxing UnLyrical

Blogging is a great way to start conversations, share ideas, and build your online community. Image: Mike Licht via Flickr, CC 2.0. Why: Even your mostly written communications like blog posts need a visual boost. Blogger Research: Is it a Job or a Lifestyle? Blogging for Profit? 5 Sure-Fire Ways Tools Will Help.

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Three Keys to Blueprinting Your Social PR Strategy

Waxing UnLyrical

As I was going through my notes, and organizing tasks and to-dos in Asana , I realized sharing how we go about blueprinting – our process of researching and developing – a strategy might be helpful to you. These are three key areas of research we undertake as we kick off an engagement. So here we go. Why were you hired?

Strategy 243
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What Compels People to Share Your Content?

Waxing UnLyrical

In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Image: Joseph Swan via Flickr, CC 2.0. It’s complicated. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing.

Content 256