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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. DC movies and LEGO? LEGO Death Star? LEGO Minecraft?

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Giving feedback is critical. Here’s how marketers can do it right.

Sprout Social

When marketers give and receive constructive feedback, it helps build strong relationships and top-performing teams. In this article, we’ll cover the value of constructive feedback and giving feedback examples in different settings and situations. Constructive feedback underpins engagement and collaboration.

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8 Steps to Success with Manufacturing Marketing

Oktopost

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research. The 2020 buyer journey is an online journey.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

Instead, they research how their fellow netizens perceive your brand before making a purchase. While positive comments can hugely boost your confidence, negative feedback provides a more constructive picture of your reputation. Take negative comments as constructive criticism, understand the root cause, and address them quickly.

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Home is Where the Office is: Creating a Work Environment Employees Will Love

The Realtime Report

This type of office design encourages collaboration and creates a more social culture overall. Do research on the best and most proper ways to get workplace tidy or hire professionals for some deep office cleaning to make sure the job is done right. Provide Natural Light. Set a Positive Tone.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. This can stem from lack of research or biased datasets, among other reasons.

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7 Essentials for Paid Media Plan with Examples

Oktopost

Understanding and researching these different personas will help you target your paid efforts to reach those most likely to engage based on demographics, interests, and behaviors. Budget Allocation When constructing a B2B paid media plan, determining an overall budget and how to allocate spending across campaigns and platforms is crucial.