Remove Collaboration Remove Communities Remove Construction Remove Research
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. DC movies and LEGO? LEGO Death Star? LEGO Minecraft?

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. This can stem from lack of research or biased datasets, among other reasons.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

Instead, they research how their fellow netizens perceive your brand before making a purchase. While positive comments can hugely boost your confidence, negative feedback provides a more constructive picture of your reputation. Take negative comments as constructive criticism, understand the root cause, and address them quickly.

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8 Steps to Success with Manufacturing Marketing

Oktopost

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research. The 2020 buyer journey is an online journey.

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What’s next? 8 career paths for social media managers

Sprout Social

Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Community management. As a community manager, you’ll focus on fostering relationships with your brand’s audience through additional channels like forums, newsletters and events.

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27 essential social media manager interview questions (and answers)

Sprout Social

Communication and collaboration. Community Management ?Strategic Research and a solid understanding of the brand are two critical competencies for good social media managers; if candidates haven’t taken the time to get to know your brand, it could signal a lack of due diligence. Communication and collaboration questions.