Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point

Brands 130

Brands Facebook Influencer Campaign 130

Akamai Marketing

MARCH 23, 2011

Now, here comes the beef: it transitions nicely from the philosophical to the action plan with a concise roadmap called FLIRT, an apropos acronym according to the authors since flirting is “pulse raising, human and engineered to impress.&# Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

Likeable

JULY 1, 2020

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Beverly Jackson.

Industry 134

Industry Marketing Insurance Yahoo 134

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign.

SEO 258

SEO Google Strategy Adwords 258

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Company goals are the anchoring points of your marketing budget. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing 132

Marketing How To Sample Samples 132

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. Fortunately, we have social media communities to inspire us. Access to these social media communities is free.

Communities 170

Communities Marketing MySpace Yahoo 170

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche.

Brands 115

Brands How To Authentication Collaboration 115

Laurel Papworth

OCTOBER 20, 2010

I just love it when companies stop being politically correct, worrying about heart attacks and being sued, and just go totally EVIL on their customers. Ok I admit, I’m a bit down on social media campaigns. Then again a social media campaign can be a bit of lowkey fun, and not overly produced. Over engineered?

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. Social media is now a top channel for online brand research , second only to search engines. The key to building a strong social media advocacy program lies in leveraging your existing communities. This community is likely already talking about (and to) your brand.

Social Media 122

Social Media UGC How To HootSuite 122

Bill Hartzer

SEPTEMBER 29, 2009

Do we really need another Search Engine Optimization (SEO) contest ? This Search Engine Optimization is different. They’re looking for Search Engine Optimization Horror Stories, extreme examples of cases where Search Engine Optimization efforts have failed. Who are the judges? Barry Schwartz, SE Roundtable.

Engineering 102

Engineering comScore Domain Name SEO 102

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. To illustrate, a Followers campaign is more likely to be successful if your profile has a healthy stream of engaging organic content.

Twitter 141

Twitter Survey Trends Hashtag 141

Dave Fleet

OCTOBER 22, 2010

Rather than a typical interview format, Andrew and Robert threw me into a scenario: A Canadian-based financial services company has launched a campaign that renews one of its seasonal consumer-based investment products (e.g. What can the company do to make sure that there is little spill-over into other areas of the its business?

Reputation 342

Reputation Social Media Banking B2B 342

Sherrilynne Starkie

MAY 11, 2013

Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. But, communicating with zoomers can be complex. We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries. Related articles.

Travel 295

Travel Mobile Newsletter Project 295

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. No one knows that feeling better than trucking companies. After 80 years in business, they jumped back in time for their latest ad campaign. There’s a place for everyone on social media.

Industry 87

Industry Social Media B2B Resources 87

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients.

Report 105

Report How To Analytics Social Media Management 105

Idaconcpts

AUGUST 16, 2013

Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Managing Negative Feedback.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. It has a unique vibe, which this article will explain. What is Reddit? How does Reddit work?

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Search engines? What are some examples of word of mouth marketing? Good question!

Conversation 137

Conversation Review Marketing How To 137

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Idaconcpts

AUGUST 22, 2014

Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Managing Negative Feedback.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Laurel Papworth

JUNE 22, 2010

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Well, what if you manage PR for a cosmetic company? How does it work?

Communities 78

Communities Social Media Web 2.0 Social Networking 78

Sprout Social

MAY 24, 2022

According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. Or a company recognizing an employee who has been with them for 30 years? As brands, we must remember to show the human sides of the company,” Gill says.

Social Media 131

Social Media Marketing Social Media Management Issues 131

Unmetric

APRIL 11, 2016

It was the first social media search engine for brand content and offered a virtually unlimited supply of brand content, easily searchable and filterable. Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. It indexed over 150 million pieces of brand content.

Comparison 113

Comparison Metrics Analytics Engineering 113

Sprout Social

OCTOBER 11, 2022

Social and world events impact your presence and community. When running a social media campaign, you’ll have an objective to drive engagement or product awareness. Peloton followers took to social media to applaud the company on its stance because the brand leaned into its company values in relation to the tragic events.

Eventful 115

Eventful Social Media How To Sports 115

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data. But the metaverse isn’t a utopia.

Brands 118

Brands Avatar How To Privacy 118

Dave Fleet

FEBRUARY 2, 2012

While trust in business as an institution remained steady, business is not meeting the public’s expectations when it comes to building trust in companies. So what do this year’s results mean for companies in Canada, and those using social media in particular? CEOs are now the least credible spokespeople in Canada.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Pixlee

MARCH 24, 2021

This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Unlike influencers, however, ambassadors commit to working with a company long-term. They’ll integrate your products or services into their daily lives and promote them in the same way that they would recommend a company to a friend. .

Brands 56

Brands Marketing Apparel Influencer 56

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Naturally, different platforms make sense for different companies. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Convince & Convert

OCTOBER 30, 2014

Do Search Engines Use Social Signals to Directly Drive Rankings? The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines. All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links.

SEO 167

SEO Engineering NoFollow Social Media 167

Keyhole.co

AUGUST 2, 2023

Create high-quality content This might sound like old news, but you’ll be surprised how many individuals and companies post poor-quality content and hope it goes viral. Search engine optimize your videos We easily forget that YouTube isn’t just a video platform. It’s also a search engine.

YouTube 52

YouTube Tips Collaboration Training 52

Josh S Peters

JANUARY 9, 2013

When it comes to search this means that you can use blogger outreach, community out reach, videos, and other social platforms that can be used to give your content a “social bump” to show higher in the SERPs (Search Engine Results Page). Build Community. Build Community. SEARCH AND SOCIAL TIPS.

Social Media 188

Social Media Reputation SEO Engineering 188

Small Business Mavericks

NOVEMBER 5, 2014

Charitable community involvement with a local organization encourages your neighbors to be involved with your business on a personal level. Charitable causes your company supports help people who also support that cause identify with your organization. People don’t function in isolation, we function in community.

Conversation 107

Conversation How To Guidelines Small Business 107

Sprout Social

JUNE 24, 2019

Its tailor-made campaigns help its clients launch brands, disrupt industries and engage with the audiences that matter most. BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. Kirvin Doak Communications. The High Road Agency. BConnected, LLC.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Waxing UnLyrical

DECEMBER 7, 2016

Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. This is especially useful for larger companies that require cross-functional input and approvals. Leta Soza , our director of PR engineering and operations, wrote A Journey Into the PRTech Unknown.

Press Release 100

Press Release Startup News Journal 100