tamar 
Techipedia: Tamar Weinberg
JULY 11, 2013
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value.
Techipedia: Tamar Weinberg
FEBRUARY 29, 2012
Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. People gravitate to social media precisely to escape this kind of in-your-face marketing.
Techipedia: Tamar Weinberg
JUNE 3, 2010
and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. As someone who is required to monitor your brand, there will never be a day when all is quiet.
Techipedia: Tamar Weinberg
NOVEMBER 22, 2011
Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. This three-fold plan appears to be a timeless marketing approach on the net, but how do you know you’re succeeding in these areas?
Techipedia: Tamar Weinberg
NOVEMBER 9, 2011
In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels.
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. SMS, really?
Techipedia: Tamar Weinberg
JANUARY 11, 2012
But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. Required skills include web design, web development, conversion optimization, editing, and familiarity with the platforms. The normal response is, HELP!
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