Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way. It shows the power of mashup.

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Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JANUARY 26, 2011

Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. I asked a big brand on Twitter for help and they gave me a canned response. Again, this is a big brand.

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Right now, you’ll find the likes of Tamar , Jonathan , Lisa and Rebecca in my feed reader, and consequently, in that box.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JUNE 19, 2012

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. They entice higher brand loyalty by enhancing ‘insider’ status. Customers who participate, create content and connect with other community members become loyal brand advocates. It’s Worked Before.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

As a customer, I have been so heavily inconvenienced by so many companies in the service realm, indicating a void that so desperately needs to be filled. I mean, don’t you feel great when a company does right by you? Do you feel the same way when a company markets something well to millions of people? Then show it).

Products 100

Products How To Buy Cost 100

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram.

Strategy 213

Strategy Klout Marketing How To 213

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out. After all, there are a lot of alternative reasons someone may “like” your company: They were in contact with you once, so they say “why not?” Sycapse’s Findings.

Facebook 172

Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

Smart business entities are now relying on the social networking space to push their sales volume and to promote their brands. Varghese is the CEO of Social Media Outsourcing company Bobtweets.com , a social media consultant, and author of the blog www.twitterblogpost.com. How relevant is social media life cycle for a business?

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

How are they able to build quality relationships and a large following for their brand with seemingly little effort? The best schmoozers are humans, not faceless companies. Dan Schawbel from Personal Branding Blog is great at this. He shares all kinds of great content related to personal branding and careers.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. Reply Tamar Weinberg May 28, 2010 at 5:31 pm Thanks Hugo.

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Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Most people don’t just want to talk to a brand image. Many companies neglect the PR side of the social media equation.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

JANUARY 12, 2011

I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. Even though it’s a big company, everyone seems to have ownership over specific areas. We embrace them all.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. The New Model: How Google+ “Gets” Content is a post written by Tamar Weinberg. ]. This is a guest post by Joel Harrison. Like this post?

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Google Content URL SEO 193

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. All four of them were relatively larger companies and were interested in talking to us about reselling our product or integrating it with theirs.

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Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. Sometimes, brands that start the campaign will realize that it’s not receiving the traction they want. Pretty nifty. David Armano.

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Tools Tips Marketing Social Media 277

Kikolani

MARCH 22, 2013

Klout for Business Aims to Help Brands Reach Social Influencers – At long last, Klout has rolled out its social-scoring service to businesses, allowing companies to better understand who their top influencers are online. Aaron Wall, Brendan Soucie, Dev Basu, Geoff Kenyon, Marcela De Vivo, Tamar Weinberg, and more.

Mashup 128

Mashup Resources Klout FeedBlitz 128

Techipedia: Tamar Weinberg

APRIL 17, 2012

Are you trying to build awareness of your brand? If not, there are video production companies who can do it for you and not necessarily at a killer expense. A credit card company got a 10% increase on take up for a corporate card. How to Create a Video Marketing Strategy for Your Business is a post written by Tamar Weinberg. ].

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

Update your profile every few months to reflect changes in what you’re doing and how you’re doing it – especially if you’re changing roles within the same company or moving to another company. Thus, donating a few minutes of your time can lead to free networking and promotion for your own business or brand.

LinkedIn 234

LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

In fact, despite Facebook’s own privacy violations, it still was ranked in 2009 by consumers as one of the most trusted brands of all time. Should it be governmental or should it be managed by a private company? Invasive or Indispensable: The Case of Permanent GPS is a post written by Tamar Weinberg. ]. Like this post?

GPS 217

GPS Privacy Findability Report 217

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Fast forward to 2010, and every business owner knows that they absolutely need a website because this is the window into their company that most customers and clients will see before any initial contact is made. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Real Estate.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

AUGUST 17, 2011

As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central. Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

You should be able to get something more detailed than “We got ABC Company on Google page one.” Most important, you want to see numbers relating to increases in non-branded traffic , because in the end that is what you are really trying to achieve with SEO. How to Hire Your SEO Partner is a post written by Tamar Weinberg. ].

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SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

BluePay is a credit card processing company that has fallen victim to content scraping. If the site is a well-known brand, you may want to include the brand name in the title tag. If your company owns several domains, make sure none of the content is duplicated across the domains. Scary, isn’t it? Never use meta keywords.

NoFollow 198

NoFollow How To SEO Engineering 198

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. People interact with brands online because they want deals.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. I live twittered hour 23 and 24 of my last story submission to Digg. He called himself an “unbiased observer.&#

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Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy! Are You a Social Media Idiot?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JULY 29, 2010

I know everyone does it a bit differently… Reply Tamar Weinberg July 29, 2010 at 9:16 am And another amen! Reply Tamar Weinberg July 29, 2010 at 10:58 am Yeah. Reply Graeme Thickins July 29, 2010 at 12:24 pm Hi, Tamar — I feel really guilty now. It’s why I respond to every comment on my posts.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

AUGUST 7, 2012

Customer interaction allows you to build relationships, and gives you the ability to develop brand advocates through offering incentives, promotional codes, and sneak peeks at the latest products or services you have going out. The Social Side of Brand Management is a post written by Tamar Weinberg. ]. Like this post?

Brands 184

Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. To be a successful brand, you need to come across as a brand with a human dimension.

Video 189

Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

I consider my current @tamar network, though, either quite knowledgeable or clueless and inactive (as in the case of my family — I still love them but they’re not the target audience for my Twitter account , which is rather social-media focused). It’s why Zappos is always the big Twitter brand awareness case study.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Follow him on Twitter. Who are the heavy hitters?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Reply Tamar Weinberg February 23, 2010 at 11:03 am That’s one of the biggest ones. Reply Glen Allsopp February 23, 2010 at 11:50 am This post is amazing, Tamar. P.S. You are the Queen of getting tweets Reply Tamar Weinberg February 23, 2010 at 11:53 am Thanks Glen — you are amazing! I love the reminder about passion.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

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Social Media Marketing Policies Sysomos 268