Bad Grammar Can Affect Your Brand, Your Career, Your Company

Firebelly

There was an article in the Australian Herald-Sun last week about how poor spelling and grammar can negatively affect your career, company, and personal brand. If you can’t write or spell worth a damn, your career can be adversely affected.

How Internal Storytelling Impacts Company Culture

Convince & Convert

Before companies focus on customers and external marketing, they need to focus on employees, values, and internal stories—all the things that make up a strong internal culture. Many Companies Don’t. Eventually that company failed in a very big way.

Trending Sources

77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Weekly percentages of online company mentions worldwide, by day of the week, according to research from mention.

Branding Your Company LinkedIn Page

The Social Media Incubator

One of the things you want to make sure you do right with a company page, is the branding and voice of your page. When professionals visit your company LinkedIn page, you want them to know exactly what your company is about within the first minute of looking at your page.

4 Ways To Boost Your Company’s Digital Marketing Strategy

The Realtime Report

4 Ways To Boost Your Company’s Digital Marketing Strategy. In a world where everybody has constant access to their smartphone, it’s vital for marketing professionals and companies to keep up with this rapidly evolving, dynamic industry.

Tips for Branding a Company Pinterest Page

The Social Media Incubator

It’s important that your Pinterest page represents your brand the way the rest of your social media does. Use your company logo or, if you’re a small business, you could use a picture of the owners or employees of the business.

Why Doesn’t Your Company Have a Social Media Voice Document?

SocialFish

A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. How can we expect uniform education across the company? Tone : A subset of your brand’s voice.

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens! Too many companies have bought into a myth that great stories should make them look like “superhumans.”

Leveraging LinkedIn Influencers to Boost your Company Profile and Brand

Devumi

These well-respected members of the community can help a lot in boosting your brand’s prominence. Find out how you can reach out to and take advantage of LinkedIn influencers to grow your brand today.

How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Make your company look good.

10 Social Lessons for B2B Companies

Simply Measured

10 Tips for Increasing Brand Engagement on Instagram Download. Here are ten social lessons for forward-thinking B2B companies. Every company and audience is unique. You want to make sure you’re using your time to make the greatest impact for your company. .

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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Any B2B brand trying to increase trust and awareness can and should go live on video.

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“K” is King in Brand and Company Naming

Waxing UnLyrical

The Letter “K” in branding. The other day I watched a short video by Sara Blakely – the inventor of Spanx brand products and a fellow Southerner – where she reflected on the value and edginess of the letter “K.” Why is the letter “K” so strong in branding?

10 Great Posts about #LinkedIn Company Pages

Koka Sexton

If your customers use LinkedIn (Which I’m sure they do) then you should have a LinkedIn company page. We’ve already found that generating leads in Facebook is possible but that having a great page in LinkedIn could be a game-changer for your company.

Best Linkedin Company Pages

SocialFish

Lots of good tips here for amping up your company page. Best LinkedIn Company Pages 2013 from LinkedIn. ————– ( photo credit ).

84% Say Company Leaders on Social Media Provide A Competitive Edge

The Realtime Report

Does having a company leader on social media give that organization a competitive edge? A recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results.

Best Days And Times To Post To Your LinkedIn Company Page

Firebelly

It’s a question we get a lot—what are the best days and times to update a LinkedIn Company Page? Best Days And Times To Post To Your LinkedIn Company Page. Does your company or its employees need help with LinkedIn?

5 Components to Online Branding

Small Business Mavericks

While traditional branding and online branding are similar and have much in common, there are some stark differences. The idea is to get people to recognize your brand and to create a top-of-mind awareness. Keeping that in mind, here are five essential components to branding any business through online marketing: Your website – It doesn’t make sense to think about branding or marketing today without mentioning your website.

Social Networking Stats: Comparing Top Brands (Big vs. Small) on Twitter, #RLTM Scoreboard

The Realtime Report

Top Brands on Twitter: Enterprise Brands Vs. Small Companies. Wondering how enterprise brands and small businesses are using Twitter? For starters, here are some key findings from the report: 98% of all top brands are active on Twitter.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers.

Social Responsiveness: Norway Takes the Gold, U.S. Companies Are…Last

The Realtime Report

Companies in Norway respond to 87% of all customer questions posted to brand Facebook pages, taking the gold in the “ socially devoted ” rankings based on data collected by social media measurement firm Socialbakers. According to the data, companies in the U.S.,

7 Ways to Infuse Your Company Website with Brand Personality

Writtent Blog

Generally, that’s all the time you have to convince a first-time website visitor to remain on your page, and begin a lasting relationship with your brand. It’s definitely within the realm of possibility to infuse your website with brand personality, without losing an intuitive user experience.

How Top Companies Use GIFs on Twitter

Convince & Convert

With users and companies alike dropping in to celebrate with their best GIFs, who stood out? Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy.

The Next Economy Company

Twist Image

It will still require companies, work (of people - not just robots), jobs and, most importantly, imagination, inspiration, innovation, education, networking and execution. brand. There have been so many changes in business because of technology. We're just getting started.

9 Productivity Tools I Use to Run My Company

Convince & Convert

The Convince & Convert Consulting division provides digital business counsel to some of the world’s largest brands. that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway.

10 Commandments for Companies and Social Media

Engaging Brand

So here is a little guide for brands. Branding Social Media social media brands social media + coaching social marketing social business

Is The Chief Marketing Officer A Company's Weakest Link?

Twist Image

billion in investment from US companies in the third quarter of 2016. There is more consolidation, as the major marketing and communications holding companies continue both their acquisition and investment to growth strategies. Brands - more than ever - need strong marketing leaders, in a world where overall economic growth has been (mostly) flat (or single-digit growth) and technology, disruption and transformation are still turning markets upside down. brand.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse.

Auto Brands Comparison Report

Unmetric

The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare.

How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made the move.

Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

People will willingly pay more to interact with brands that offer superior experience. I believe it’s because for premise of personalized customer journeys and 1:1 marketing to take root, brands must commit to experimentation. Image via Unsplash.

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. Image via BigStockPhoto.com.

How One Company Is Using Virtual Reality Video For Brand Storytelling

Convince & Convert

With a number of companies testing the immersive storytelling potential of 360-degree videos on Facebook, Liberty Mutual stands out for its unlikely, yet clever use of the medium.

Who “Owns” Social Media Data at Your Company?

Simply Measured

In this scenario, a centralized business intelligence team handles all data and analytics for the company. It can help with demand generation and sales, and it can also help with brand awareness. In this scenario, the company doesn’t care about social data.

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6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. This has made the brand iconic.

The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace. Instead, the key differentiator will be a brand’s ability to deliver the best possible customer experience. Image via Unsplash.

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source.

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519 – Best Tips To Create Sticky Branding

Engaging Brand

Small or big companies struggle with attracting new customers. So how do we make our brand stand out from our competition? Jeremy has previously been a podcast guest before so if you want to hear more on Sticky Branding on The Engaging Brand podcast CLICK HERE.

Instagram Lessons from the Forbes Top 10 Most Valuable Brands

Simply Measured

With a community of 600 million users,100 million of whom were added in the last half of 2016, Instagram has become indispensable tool for social marketers looking to drive engagement and keep their brands top-of-mind. Forbes Top 10 Most Valuable Brands 2016.

Toyota Comeback: What’s Helped to Turn This Company Around

Unspoken

From 2009 to 2011, Toyota faced one of the company’s largest scares in history. Four years later, almost everyone is back where they were before — praising the company for being one of the most innovative companies in the world.