How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines.

Fast Food Companies on Instagram

Ignite Social Media

The post Fast Food Companies on Instagram appeared first on Ignite Social Media - The original social media agency. It’s 9:00am on a work day and I’m already thinking about lunch.

Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity SMM

Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. Avoid writing a 2,000 word essay about the history of your company.

Branding Your Company LinkedIn Page

The Social Media Incubator

One of the things you want to make sure you do right with a company page, is the branding and voice of your page. When professionals visit your company LinkedIn page, you want them to know exactly what your company is about within the first minute of looking at your page.

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.

Travel Brands that Are Doing Social Right

Ignite Social Media

When it comes to reaching these users, here are our top travel brands on social. On a continual basis, we encourage OBX visitors to share their photos and videos with us using our branded hashtag, #OBXnow. One thing in common with our top travel brands listed here?

Best Linkedin Company Pages

SocialFish

Lots of good tips here for amping up your company page. Best LinkedIn Company Pages 2013 from LinkedIn. ————– ( photo credit ).

“K” is King in Brand and Company Naming

Waxing UnLyrical

The Letter “K” in branding. The other day I watched a short video by Sara Blakely – the inventor of Spanx brand products and a fellow Southerner – where she reflected on the value and edginess of the letter “K.” Why is the letter “K” so strong in branding?

LinkedIn Launches ‘Follow Company’ Button

Mindjumpers

Tweet Linkedn is strengthening their approach as a platform for brand marketing with the new ability for companies to add a ‘Follow Company’ button to their websites. Benefits for brands. Similar Posts: LinkedIn Launches Status Updates For Companies.

How Internal Storytelling Impacts Company Culture

Convince & Convert

Before companies focus on customers and external marketing, they need to focus on employees, values, and internal stories—all the things that make up a strong internal culture. Many Companies Don’t. Eventually that company failed in a very big way.

How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Boosting brand awareness.

10 Company and Product Branding Tips from Microsoft

Convince & Convert

At Rival IQ, we see tens of thousands of companies, products, and people come through our system. This gives me a unique view of what organizations are doing not only for their digital strategy but also with their overall brand marketing.

Promotional Items that Enhance Your Company’s Brand

Idaconcpts

Making your brand stand out is vital to the success of your business. Make them come to you with branding that stands out, attracts attention and gets results. By creating a brand that is universal and easily recognizable, you will enjoy repeat customers who are loyal to your company.

Selecting an SEO Company in 2019

The Realtime Report

Selecting an SEO Company in 2019. How to select a company for SEO services. There are five essential factors to consider when choosing an SEO company to work with in 2019. There are three important reports that a high-end SEO company should offer.

6 Tips for Building a Successful LinkedIn Company Page

Oktopost

LinkedIn company pages are now used to define and drive branding. With all that in mind, it is imperative that companies understand and invest in building, polishing, and utilizing a successful LinkedIn company page. Better Branding Through LinkedIn Pages.

Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character.

What Brands Need to Know About Instagram’s Checkout Feature

Ignite Social Media

Great for them, but what does that mean for brands? Will this really be worth the brand’s investment? Watch Outs for Brands. The cost per transaction, someone will have to be responsible for paying Instagram for these transactions, we’re assuming it will be the brand.

Bad Grammar Can Affect Your Brand, Your Career, Your Company

Firebelly

There was an article in the Australian Herald-Sun last week about how poor spelling and grammar can negatively affect your career, company, and personal brand. If you can’t write or spell worth a damn, your career can be adversely affected.

How Companies Are Using Social Media to Show Appreciation

Socialmedia.biz

Social media is a great avenue for companies that want to improve their customer service. We see a lot of brands talking to their clients on social media, ensuring that their customers’ concerns and complaints are properly handled.

20 Most followed brands on Instagram

Unmetric

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products.

Leveraging LinkedIn Influencers to Boost your Company Profile and Brand

Devumi

These well-respected members of the community can help a lot in boosting your brand’s prominence. Find out how you can reach out to and take advantage of LinkedIn influencers to grow your brand today.

How to Create a LinkedIn Company Page Step by Step

agora pulse

If you are wondering how to create a LinkedIn Company Page, this step-by-step guide will help you get set up and ready to go so you can start building your company presence. You will need access to company assets, such as a logo and other graphics. Step 4: Describe Your Company.

Understanding LinkedIn Company Page Analytics

Devumi

These features will help companies engage their audience, as well as compare their current performance to competitors. To help business owners and professionals take advantage of the new opportunities for advertisement and brand recognition, it is a must that you get to know […].

Has the sonic brand concept finally come of age?

Sherrilynne Starkie

News of the launch of Mastercard’s new sonic brand reminded me of my Strive PR days in the Isle of Man. We helped a technology company develop and launch a ‘sonic logo’. Of course, using audio in branding is nothing new. The post Has the sonic brand concept finally come of age?

Brands 212

77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Weekly percentages of online company mentions worldwide, by day of the week, according to research from mention.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Why should we care about the company that makes our washing powder or bakes the bread we eat? Consumers don’t care about your brand or your marketing message—unless it resonates.

Brands 145

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Any B2B brand trying to increase trust and awareness can and should go live on video.

B2B 185

6 Ways To Build Your Personal Brand And Move Your Entire Company Forward: Part 2

Forbes Social Media

Building your personal brand while working inside a company is one of the smartest things you can do for your career. With a strong personal brand, you will be known for your skill set and unique outlook on your industry while elevating your company's brand as a benefit

6 Ways To Build Your Personal Brand And Move Your Entire Company Forward: Part 1

Forbes Social Media

In entrepreneurship, the value of personal branding today is hard to deny. Most entrepreneurs understand that if they desire to be around for the next several decades, building their personal brand is non-negotiable. In the c-suite, however, personal branding is often misunderstood

3 Companies Every Social Media Copywriter Can Learn From

Social Media Today

Great social media content is a huge part of any successful marketing strategy, and to be successful on social media, brands need to write clear and clever copy

What Happens When the Mega Personal Brand Leaves the Company?

Direct Marketing Observations

The biggest reason is that we, the social media community lose our poster child/ case study of how one person with one tool/platform can transform how a company operates in the social media spectrum of customer service. So much so that Frank’s personal brand grew, and grew and grew.

How to Build a Dazzling LinkedIn Company Page

Harp Interactive

Tens of millions of professionals are following more than a million companies on LinkedIn. Having a fully optimized and professional LinkedIn company page will showcase your business in the most professional light to job seekers, employees, potential customers, purchasing managers, current clients, and interested observers. Blog LinkedIn Social Media Marketing How to build a linked in company profile LinkedIn Company Page linkedin for business Optimize LinkedIn Business Page

How to Build a Dazzling LinkedIn Company Page

Harp Interactive

Tens of millions of professionals are following more than a million companies on LinkedIn. Having a fully optimized and professional LinkedIn company page will showcase your business in the most professional light to job seekers, employees, potential customers, purchasing managers, current clients, and interested observers. Blog LinkedIn Social Media Marketing How to build a linked in company profile LinkedIn Company Page linkedin for business Optimize LinkedIn Business Page

Companies Embrace Social Media

Mindjumpers

According to the people behind the Bees Awards, the general trends to be observed among the entries is the fact that brands and companies are embracing the use of social media in their marketing approach.

Are You Wielding Your Social Media and Blog Like These Fortune 500 Companies?

agora pulse

LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research. The report was part of an annual analysis of the digital efforts of companies on the Fortune 500 list.

Personalities, Policies & Problems: Companies and Employees 2.0

Dave Fleet

This year I’ve thrown my hat in the ring and submitted a SXSW 2011 panel proposal with Scott Stratten (UnMarketing), Chris Barger (General Motors) and Sarah White (HRM Direct) entitled Personalities, Policies & Problems: Companies and Employees 2.0.

Social Media Marketing Inspiration: Brands to Watch on LinkedIn

Social Media Today

Looking for inspiration for your LinkedIn company page? Here are some examples of brand getting the platform right

5 Brands Successfully Using IGTV

Ignite Social Media

Since its launch last summer, Instagram TV (IGTV) has been slow to start; however, some brands are committed to using the platform for long-form video. Users now have the option to share content directly to the feed to get more reach, which can be useful for some brands.

Brands 137

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens! Too many companies have bought into a myth that great stories should make them look like “superhumans.”

What PR Should Know Before Their Brand Takes a Political Stand

Meltwater

It used to be the exception to see brands taking a stand on social and political issues.In fact, it was considered taboo for companies to come out in favor of… Read More >>>. Enterprise Executives Marketing PR & Comms Branding Risk Management

Brands 163