Fast Food Companies on Instagram

Ignite Social Media

The post Fast Food Companies on Instagram appeared first on Ignite Social Media - The original social media agency. It’s 9:00am on a work day and I’m already thinking about lunch.

Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity SMM

Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. Avoid writing a 2,000 word essay about the history of your company.

Branding Your Company LinkedIn Page

The Social Media Incubator

One of the things you want to make sure you do right with a company page, is the branding and voice of your page. When professionals visit your company LinkedIn page, you want them to know exactly what your company is about within the first minute of looking at your page.

“K” is King in Brand and Company Naming

Waxing UnLyrical

The Letter “K” in branding. The other day I watched a short video by Sara Blakely – the inventor of Spanx brand products and a fellow Southerner – where she reflected on the value and edginess of the letter “K.” Why is the letter “K” so strong in branding?

Selecting an SEO Company in 2019

The Realtime Report

Selecting an SEO Company in 2019. How to select a company for SEO services. There are five essential factors to consider when choosing an SEO company to work with in 2019. There are three important reports that a high-end SEO company should offer.

Tips for Branding a Company Pinterest Page

The Social Media Incubator

It’s important that your Pinterest page represents your brand the way the rest of your social media does. Use your company logo or, if you’re a small business, you could use a picture of the owners or employees of the business.

Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character.

LinkedIn Launches ‘Follow Company’ Button

Mindjumpers

Tweet Linkedn is strengthening their approach as a platform for brand marketing with the new ability for companies to add a ‘Follow Company’ button to their websites. Benefits for brands. Similar Posts: LinkedIn Launches Status Updates For Companies.

Has the sonic brand concept finally come of age?

Sherrilynne Starkie

News of the launch of Mastercard’s new sonic brand reminded me of my Strive PR days in the Isle of Man. We helped a technology company develop and launch a ‘sonic logo’. Of course, using audio in branding is nothing new. The post Has the sonic brand concept finally come of age?

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How Internal Storytelling Impacts Company Culture

Convince & Convert

Before companies focus on customers and external marketing, they need to focus on employees, values, and internal stories—all the things that make up a strong internal culture. Many Companies Don’t. Eventually that company failed in a very big way.

10 Company and Product Branding Tips from Microsoft

Convince & Convert

At Rival IQ, we see tens of thousands of companies, products, and people come through our system. This gives me a unique view of what organizations are doing not only for their digital strategy but also with their overall brand marketing.

Promotional Items that Enhance Your Company’s Brand

Idaconcpts

Making your brand stand out is vital to the success of your business. Make them come to you with branding that stands out, attracts attention and gets results. By creating a brand that is universal and easily recognizable, you will enjoy repeat customers who are loyal to your company.

How Companies Are Using Social Media to Show Appreciation

Socialmedia.biz

Social media is a great avenue for companies that want to improve their customer service. We see a lot of brands talking to their clients on social media, ensuring that their customers’ concerns and complaints are properly handled.

Bad Grammar Can Affect Your Brand, Your Career, Your Company

Firebelly

There was an article in the Australian Herald-Sun last week about how poor spelling and grammar can negatively affect your career, company, and personal brand. If you can’t write or spell worth a damn, your career can be adversely affected.

How to Create a LinkedIn Company Page Step by Step

agora pulse

If you are wondering how to create a LinkedIn Company Page, this step-by-step guide will help you get set up and ready to go so you can start building your company presence. You will need access to company assets, such as a logo and other graphics. Step 4: Describe Your Company.

Leveraging LinkedIn Influencers to Boost your Company Profile and Brand

Devumi

These well-respected members of the community can help a lot in boosting your brand’s prominence. Find out how you can reach out to and take advantage of LinkedIn influencers to grow your brand today.

Understanding LinkedIn Company Page Analytics

Devumi

These features will help companies engage their audience, as well as compare their current performance to competitors. To help business owners and professionals take advantage of the new opportunities for advertisement and brand recognition, it is a must that you get to know […].

3 Companies Every Social Media Copywriter Can Learn From

Social Media Today

Great social media content is a huge part of any successful marketing strategy, and to be successful on social media, brands need to write clear and clever copy

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Any B2B brand trying to increase trust and awareness can and should go live on video.

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77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Weekly percentages of online company mentions worldwide, by day of the week, according to research from mention.

Embracing Your Brand On Pinterest

Socialmedia.biz

In fact, 84 percent of them browse the platform when they’re unsure about what to buy and almost 77 percent end up discovering a brand they like on Pinterest. Let’s take a look: Tell an interesting brand story. Ensure that your brand’s the right fit.

What Happens When the Mega Personal Brand Leaves the Company?

Direct Marketing Observations

The biggest reason is that we, the social media community lose our poster child/ case study of how one person with one tool/platform can transform how a company operates in the social media spectrum of customer service. So much so that Frank’s personal brand grew, and grew and grew.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

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How to Build a Dazzling LinkedIn Company Page

Harp Interactive

Tens of millions of professionals are following more than a million companies on LinkedIn. Having a fully optimized and professional LinkedIn company page will showcase your business in the most professional light to job seekers, employees, potential customers, purchasing managers, current clients, and interested observers. Blog LinkedIn Social Media Marketing How to build a linked in company profile LinkedIn Company Page linkedin for business Optimize LinkedIn Business Page

Companies Embrace Social Media

Mindjumpers

According to the people behind the Bees Awards, the general trends to be observed among the entries is the fact that brands and companies are embracing the use of social media in their marketing approach.

How to Build a Dazzling LinkedIn Company Page

Harp Interactive

Tens of millions of professionals are following more than a million companies on LinkedIn. Having a fully optimized and professional LinkedIn company page will showcase your business in the most professional light to job seekers, employees, potential customers, purchasing managers, current clients, and interested observers. Blog LinkedIn Social Media Marketing How to build a linked in company profile LinkedIn Company Page linkedin for business Optimize LinkedIn Business Page

Personalities, Policies & Problems: Companies and Employees 2.0

Dave Fleet

This year I’ve thrown my hat in the ring and submitted a SXSW 2011 panel proposal with Scott Stratten (UnMarketing), Chris Barger (General Motors) and Sarah White (HRM Direct) entitled Personalities, Policies & Problems: Companies and Employees 2.0.

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens! Too many companies have bought into a myth that great stories should make them look like “superhumans.”

10 Great Posts about #LinkedIn Company Pages

Koka Sexton

If your customers use LinkedIn (Which I’m sure they do) then you should have a LinkedIn company page. We’ve already found that generating leads in Facebook is possible but that having a great page in LinkedIn could be a game-changer for your company.

Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog.

Is Snapchat for brands?

Mindjumpers

So the question is – does this popular app hold any possibilities for brands to explore? An example is the American company, 16 handles, which sells frozen yoghurt ice cream. App Best Practise Cases Brands Social Media Apps Marketing Snapchat Most of us have heard of Snapchat.

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Social Recruiting Tips to Attract Top Talent to Your Company

Socialmedia.biz

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. You’ll need to understand each platform and its user demographics when creating content with which to promote your company. You’re selling your brand itself.

How To Make Your LinkedIn Page Talk About Your Brand

Mindjumpers

Tweet When talking about corporate branding, the first thing which comes to mind is LinkedIn. The network for professionals can be seen as a good place to highlight the USPs of your company, attract the right talent and probably recruit the biggest and the brightest in the industry.

4 Ways To Boost Your Company’s Digital Marketing Strategy

The Realtime Report

4 Ways To Boost Your Company’s Digital Marketing Strategy. In a world where everybody has constant access to their smartphone, it’s vital for marketing professionals and companies to keep up with this rapidly evolving, dynamic industry.

How Social Media Strengthens Companies [infographic]

Mindjumpers

Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. When building a community, you built trust and as a result the value of a brand is enhanced.

How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process.

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Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

The Realtime Report

Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. Moreover, many companies have not yet implemented policies, procedures or training to help mitigate those risks.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers.

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How To Make Customers Your Brand Ambassadors

Mindjumpers

Tweet Recently, I read about Starbuck’s idea campaign that left me wondering if it’s advisable to make customers your brand ambassadors. Brands are for customers and customers make a brand. Intangible: Increases brand loyalty and reinforces faith.

Brands 257

3 biggest brand blunders on social media

Socialmedia.biz

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. The post 3 biggest brand blunders on social media appeared first on SocialMedia.biz.

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