How Does Nielsen Accurately Provide Social TV Measurement?

SocialTimes Twitter

Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? Through analysis of engagement with owned tweets, networks can understand how effective their owned posts are at driving different types of engagement compared with averages across new episodes.

Nielsen Report: Blogs Still on the Rise | ClickZ

www.clickz.com

Nielsen. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. Actionable Analysis. Actionable Analysis.

Trending Sources

Your Next Growth Hack Won’t Come from You

Simply Measured

As Jakob Nielsen famously observed, “Elaborate usability tests are a waste of resources. Education & Analysis Social MediaIt’ll come from more and better questions.

UGC 58

Digital Marketing Predictions from the Experts: 2017 Edition

Simply Measured

Education & Analysis Social MediaWe asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017.

The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

Think about these three statistics: 92% of people trust recommendations from individuals (even if they don’t know them) over brands ( Nielsen ). Education & Analysis Social Media

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads.

Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. You probably won’t touch mode in this type of content analysis since mode represents the most frequent occurrence in a data set and is best for categorical analysis.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Results can be exported to Excel for further sorting and analysis. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

How Facebook Messenger Bots Are Changing the Way Brands Communicate

Simply Measured

Through Nielsen, Facebook uncovered the metrics to support that while the “why” and “how” behind messaging habits may vary, “the global growth of messaging is undeniable.”. Education & Analysis Social Media Social Media Trends

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there.

The 2012 Political Conventions on Social Media: 13.5M Tweets Strong

The Realtime Report

Nielsen estimated that just over 30 million viewers watched the RNC during Mitt Romney’s acceptance speech – a 23% drop from the same night four years ago, when 39 million viewers watched John McCain’s speech.

The 5 Reasons Most Companies Aren’t Measuring Social Media

Convince & Convert

Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. We hate math.

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. Back-channel emails are a wonderful thing. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"

6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

Their analysis, based on patterns of usage along with tweet and follower data, found a clear divide between those who share information and those who share about themselves. Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

With each channel export having over two-thousand variables and each post export with over ninety; the analysis possibilities are endless! Additionally, there are no export options – making data analysis a very manual task.

7 Myths You Believe About Freelance Copywriters

Writtent Blog

As a recent analysis of the “contingent workforce” by Dr. Michael Woody found, large and medium-sized companies are actually hiring freelancers in droves.

[Interview] How Eric Cantona and #LeBigSwim Created An Ocean Of 2.5 Million Engagements

Audiense

Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5% With regards to the responses, those were reviewed using qualitative analysis.”

Best Social Media Monitoring Tools

Bill Hartzer

Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off. Nielsen – this is one of the most well known, and trusted names in customer data analytics.

Why Quality Content is the Foundation of SEO

Proactive Report

As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Does the site provide original content and information, original research or analysis?

The Shift To TV Everywhere

Twist Image

MediaPost published another news item last week titled, Social Media Has Negligible Effect on TV Ratings , that stated: "An analysis by NM Incite , a Nielsen/McKinsey Company, found a 9% overall lift in social media 'volume' a month before a TV show's start can improve numbers 1% for 18-34 viewers, who are typically the busiest on social media site." nielsen mckinsey company. Television has always been based on two pillars: Destination.

If Size Matters, Social Media is Huge in the US

Pamorama

by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. Of the online population, 47% visit Facebook daily, according to Nielsen, nearly rivaling the 55% that watch TV.

Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Radian6 Radian6 offers a solution , where you can setup certain keywords to monitor on a dashboard, automatically track the keywords on blogs, image sharing sites and microblogging sites, and then have it report back to you with an analysis of the results. Data is captured in real-time as discovered and delivered to dashboard analysis widgets.

35 Great Social Media Infographics

Pamorama

website is excellent in terms of its analysis of social media inforgraphics. Denise West Here is a new infographic released by The Nielsen Co. Denise West Here is a new infographic released by The Nielsen Co.

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Chapter 4: Budgeting, Analysis, and Successful Strategies : Hoping to answer the question “What am I supposed to do here?” Chapter 4: Budgeting, Analysis, and Successful Strategies. Facebook offers a generous amount of data and analysis for every ad campaign.

Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

www.niemanlab.org

Zarrella’s analysis found. Lee, Jakob Nielsen, and more. ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends.

5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Nice analysis on it from Ian Lurie over at Conversation Marketing ). Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see.

Social Media Monitoring Tools – 2010 Review (intro)

www.freshnetworks.com

Sentiment analysis – how accurate is it?

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy.

Online Content Curation: The Key To Building Visibility, Authority And Value

www.masternewmedia.org

million unique visitors per Nielsen NetRatings. According to the same Nielsen NetRatings above, The Drudge Report had a readership of 3.5

5 Proven Strategies for B2B Social Media Marketing

mashable.com

It's an awesome website analysis tool that provides all kinds of data in regards to web traffic and SEO. 3 Mark Zuckerberg: The iPad Isn't Mobile 4 iPhone Versus Android: Nielsen Delivers the Num. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0

B2B 39

Big Ad News at the Big 3 Social Networks | Social You Should Know

Ignite Social Media

Facebook Announces New Data Analysis Options for Advertisers. CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API.

Why Host a Blog on Your Corporate Website?

www.clickz.com

How to Hack Your Efficiency with an Agile Blog Planning Process

Convince & Convert

Norman Nielsen Group covered this topic on Web design , and loosely translated, this is what it means for your blog: If readers like one post on a blog, they’re more likely to judge the entire blog favorably in the future.

The Future of Blogging: I Had to Tell You This

Viper Chill

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). There are three reasons why this analysis includes so much information. This is an important blog post, because it makes a prediction.

What the Future Holds for B2B Social Media Marketing

mashable.com

Jason Weaver CEO, Shoutlet shoutlet.com HRmarketer.com EXCELLENT article and analysis. 4 Frighteningly Fun Zombie iPhone Games Apple Launches Online Store in China 5 Fun iPhone Accessories for Kids Apple Now Offers Free iPad Engraving View More » Mobile iPhone Versus Android: Nielsen Delive.

B2B 39

What Journalists Need from PR People

Proactive Report

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. . Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference.

The Rise of Reddit: 4chan and Digg Get the Credit While Reddit Booms

www.theawl.com

In July, they asked why web analytics sites like Quantcast, Alexa, Compete and Nielsen all underreport Reddit's traffic (probably causing the media's low estimates). Analysis complete.

Aggregators: the good ones vs. the looters

www.mondaynote.com

And now, the HuffPo is nibbling at the NYTimes.com’s ankle: 13m unique visitors/month (Nielsen) vs. 19m for the Times. – Match the subject of the story against a traffic analysis of what readers like on your superblog.

Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

This list is conceived as a practical framework, derived from years of experience in the research and design of digital environments for youth and adults, as well as an analysis of recent literature on the subject, and based on a pilot study of the performance of scholars in different types of digital tasks ( Eshet-Alkalai, 2004 ; Eshet-Alkalai & Amichai - Hamburger, 2004 ). For socio-emotional literacy: Content analysis of inputs of participants in a chat session.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

The measurement requires in-depth analysis and A LOT of asking “WHY?” Social Media Marketing ROI – Metrics And Analysis From Search Engine Land: a look at how to adapt currently available measurement methodologies and apply them to social media marketing campaigns.