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The case for better social media technology in 2024

Sprout Social

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs.

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How to analyze customer reviews for brand insights

Sprout Social

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Glassdoor Glassdoor lets millions of people get the inside scoop on companies they are interested in working for. To connect to Glassdoor, you will need a Glassdoor API key.

Review 127
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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. The Social Media People Problem.

Resources 167
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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This empowers you to proactively tailor your offerings and marketing communication.

Sentiment 110
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A Walk Through Twitter’s Walled Garden

The Realtime Report

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. Stay tuned for more stormy weather as Twitter reveals further details — you can’t build a walled garden these days without a little API Darwinism.*.

API 180
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#DigitalPR Twitter Chat with Katie Paine

Proactive Report

I think Don would be disappointed that so few companies are doing it, but it is starting to happen. Q1a: Do you have any numbers on how many companies are doing it now? Q2: This report from the API says that most news outlets are measuring the wrong things about their content. A2: I LOVE that report.

Twitter 40
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#DigitalPR Twitter Chat with Katie Paine

Proactive Report

I think Don would be disappointed that so few companies are doing it, but it is starting to happen. Q1a: Do you have any numbers on how many companies are doing it now? Q2: This report from the API says that most news outlets are measuring the wrong things about their content. A2: I LOVE that report.

Twitter 40