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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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The case for better social media technology in 2024

Sprout Social

Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs. With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company.

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How to analyze customer reviews for brand insights

Sprout Social

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Glassdoor Glassdoor lets millions of people get the inside scoop on companies they are interested in working for. To connect to Glassdoor, you will need a Glassdoor API key.

Review 126
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How AI insights improve decision making

Sprout Social

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. The Social Media People Problem.

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A Walk Through Twitter’s Walled Garden

The Realtime Report

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. Stay tuned for more stormy weather as Twitter reveals further details — you can’t build a walled garden these days without a little API Darwinism.*.

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3 Ways Google Search is impacted by #SocialMedia & #GooglePlus

Laurel Papworth

The Green boxes are aggregators and directories. You can see Bought Attention, You can see Aggregators, you can see Plumbers with Google Plus Pages – where are the other plumbers? The Green boxes are aggregators and directories. And does anyone know how much companies pay in SEO consultancy in Australia?

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