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Stay Scrappy: Sprout Hack Week 2016

Sprout Social

As one of the organizers I may be a bit biased, but Hack Week 2016 was a smashing success. This year we gathered nearly 100 project suggestions ranging from product ideas for Sprout and Bambu, to a new approach to company-wide community service , to ways to make our office and events even more fun. What a day. Bring on 2017.

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How to Build a Social Campaign for a Hard-to-Reach Audience

Convince & Convert

For one, the audience we wanted to reach included engineers, architects, and executives, none of which are historically avid social media users. But gaining social media mindshare from the engineers, architects, and executives we want to reach is tough. But more important is that the community is invested and engaged.”.

Campaign 155
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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Beverly Jackson.

Industry 134
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Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

Marketing Cloud (@AdobeMktgCloud) March 22, 2016. But let’s not pretend that giving your customers a better, faster, easier interaction is some 2016 invention. It’s just the gas in the engine. Come find us at Booth #761 in the Community Pavilion to talk #DigitalInnovation https://t.co/qQgklKVVPK. qQgklKVVPK.

Company 60
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche.

Brands 115
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Making waves: Unexpected industries innovating on social

Sprout Social

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. No one knows that feeling better than trucking companies. That level of community matters and your brand should take an active role. There’s a place for everyone on social media. Godspeed Spook.

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5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Tailor the search engine advertisements you show consumers to the keywords they searched for. Foster Community Through Your Marketing Efforts.

UGC 52