yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Smartphone App in 2015. is now being rolled out into the rest of the world.

Social Media 100

Social Media URL iPhone iPad 100

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 87

Data Strategy Marketing Sports 87

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science.

Conversation 60

Conversation Campaign Patterns Influencer 60

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). After collecting over 600k social interactions, Insightpool saw that the majority of mom conversations surrounded their kids’ shoes and sporting events, as well as several other topics.

Research 60

Research Engagement How To Sentiment 60

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Instead, it’s determined by their place in the greater cultural conversation. “I A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand.

Social Media 114

Social Media Marketing Atlassian Team 114

Social Media Strategies Summit

JANUARY 2, 2020

The result was a campaign that played into the Super Bowl hype, but still engaged consumers where they spend most of their time: on social media. Before the VMAs started this year, social engagement with content related to the show was up 129% over 2018. But the campaign didn’t end on social. 4 Spotify Wraps Up 2019. Source: Spotify.

Campaign 166

Campaign Meme Instagram Social Media 166

Socialmedia.biz

FEBRUARY 23, 2019

For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!) ” 68% of Instagram users like to engage with brands on an everyday basis, resulting in 58x more engagement per follower than Facebook.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Jon Loomer

JANUARY 21, 2018

20, 2015: No more hoaxes. 18, 2017: No engagement bait, either. Is engagement bait good? Engagement bait was used for one reason: To trick the algorithm into thinking that you’re creating good, quality content. Hell, there’s no freaking way I could create good, interesting, engaging content in some industries.

Feed 166

Feed Feedly News Facebook 166

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. Blab is a video chat app, like Periscope for groups. Statistics for Videos. 73% of U.S.

Video 133

Video Marketing Vimeo YouTube 133

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform. 17 Top Facebook Video Tips for More Views, Shares, and Engagement. Use a list.

Video 111

Video Engagement Facebook Mobile 111

Rebekah Radice

MARCH 16, 2015

Social media sites such as Facebook and Twitter are excellent conversation facilitators , but knowing how to navigate them effectively stumps even the most seasoned online marketers. I recently had the chance to speak with a group of college students about managing social media for small businesses. Before you write, think.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Convince & Convert

MAY 15, 2014

Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands. Plus, you can ‘shut the doors’ on a public community in order to increase engagement even more.

Communities 167

Communities Google Notification Project 167

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. How Buffer Does Social Media and Why Less Is More. Which People Skills Are Most Important in Social Media?

Influencer 129

Influencer Social Media Statistics B2B 129

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. Blab is a video chat app, like Periscope for groups. Statistics for Videos. 73% of U.S.

Video 100

Video Vimeo Marketing YouTube 100

Hootsuite

JUNE 27, 2022

But this flexible platform has a lot to offer businesses looking for new ways to engage with their audience. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. To make navigating your server easier, you can group your channels into categories.

Template 98

Template Templates Eventful Hosting 98

Audiense

MAY 16, 2016

For us, we want to achieve a high level of reach and brand awareness, but the level of engagement per posting is also a major KPI. This approach, as opposed to looking at how many engaged per week/month, helps to inform us of the quality of our social content regardless of the quantity. Come & visit #PorscheGuildford.

Strategy 113

Strategy Automotive Campaign Social Media 113

Buffer Social

DECEMBER 4, 2019

Of that group, 25% give you their email address When you send that group an email, 25% of them open it. Of that group, you can message 99% of them Open rates are quite high for chatbots, around 75%. So from the group that sees your message and opens it, let’s say that 48% click through And then 1% purchase something.

Social Media 98

Social Media Instagram Apparel Groups 98

Janet Fouts

DECEMBER 30, 2014

This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

yMarketingMatters

DECEMBER 6, 2015

You can now use the share button to share content and immediately engage in conversations about it. This new development is great for people who collaborate on projects and wish to share content and ideas instantly via Skype before adding their own comments and instructions and conversing on the topic.

Social Media 100

Social Media Sentiment Study Advertising 100

Talkwalker SM

APRIL 26, 2016

But a closer look reveals these issues are in fact related, part of a larger conversation about the topic of organ donation. Understanding the headlines and popular social conversations related to your brand, issue or cause is the first step in collecting valuable information about your audience.

UGC 60

UGC Sentiment Exercises Issues 60

Rebekah Radice

JULY 20, 2015

This contact could be through social networks, social media groups or a handwritten note. Posted by Better Homes and Gardens on Sunday, July 19, 2015. Use a tool like Sprout Social to actively engage in conversations with people who share your same purpose. Establish a mastermind group with four referral sources. #6:

Social Media 133

Social Media Marketing Study Activities 133

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Videos might overtake images as the most engaging type of content. User-generated content drives growth and conversions. Caption length doesn’t affect engagement. To engage them, you have to create similar high-quality images and videos.

Study 111

Study Instagram Hashtag Research 111

Convince & Convert

OCTOBER 2, 2015

Is engagement down? Forget Focus Groups. During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Buffer Social

NOVEMBER 13, 2023

While leveraging your current subscriber or mailing list in this way is a great option, you could use the opportunity to forge deeper connections with a smaller group of valued customers. The move generated a ton of buzz The result? They sold MORE games than the previous year—genius, right? Astoundingly, it worked. Source: Facebook 8.

Examples 92

Examples Campaign Discount Marketing 92

ProBlogger

JANUARY 25, 2015

2015 will see this trend grow even further. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales. Target the blogs where you can engage your potential customers. But to do that, you’d first need to engage with them in the online world. Content Marketing.

Small Business 20

Small Business Strategy Reputation Marketing 20

Sprout Social

OCTOBER 9, 2018

Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. Fast forward to the 1980s, a group of journalists developed the Rotisserie system for fantasy baseball. With the surge in social media engagement came a surge in fantasy sports. What are fantasy sports? DraftKings.

Sports 83

Sports Social Media Engagement Compete 83

Talkwalker SM

JULY 28, 2016

The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. Download our How-To guide “How to Engage With Customers at Every Step. #LifeWellTravelled: Cathay Pacific sets the travel tone.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Sprout Social

APRIL 21, 2020

As of April 21, 2020, the total Twitter conversation volume around sustainability was upwards of 41,000 messages, with conversations including #SustainableFashion growing 7% from January to February. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). Young people are driving the movement. Keep Reading: [link].

Retail 104

Retail Trends Fashion Marketing 104

Audiense

JANUARY 31, 2017

We all see campaigns proclaiming soaring engagement figures and other impressive numbers, but the truth is that these are, by themselves, meaningless. You’re not alone if so; Forrester estimates that in 2015 only 51% of data and analytics decision-makers had unencumbered access to insights, rising to 56% in 2016 and perhaps 66% in 2017.

ROI 60

ROI Social Media Metrics Campaign 60

Hootsuite

AUGUST 8, 2022

It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. Though similar to Line or WeChat , KakaoTalk’s actually been around for 12 years. Chart via Statista.

Mobile 83

Mobile FAQ HootSuite Retail 83

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. How Buffer Does Social Media and Why Less Is More. Which People Skills Are Most Important in Social Media?

Influencer 60

Influencer Consultant Social Media Statistics 60

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. Below you can see how our team mapped out engagement on all of a brand’s Instagram content, showing the engagement on those posts over time. From this data, we see that around 8:30 a.m.

Instagram 60

Instagram Hashtag How To Apparel 60

ProBlogger

AUGUST 30, 2015

Some attendees are creating groups to help support them. Read How to use Google Analytics to Measure Engagement on Your blog to learn how. Invite people from your email list to an informal focus group on the phone. Create a Facebook group to test the idea and build initial momentum. First thing in the morning? Lunch time?

Training 20

Training Eventful Tips Analytics 20

Rebekah Radice

MAY 11, 2015

One of my most recent achievements is being named a 2015 Top 10 Social Media Bloggers by Social Media Examiner. Mine would be finding enough time to manage social media, juggling a business online and offline, budget, conversion, results. A tutorial on how to create an effective social media strategy to increase sales conversions.

How To 132

How To Domain Name Hosting WordPress 132

Buffer Social

JANUARY 25, 2018

User-generated content can help drive reach and engagement. With ads targeting, you can reach very specific groups of audience based on their demographics, interests, past behavior, and more. There hasn’t been such a great opportunity to reach and engage your target audience before social media became popular.

Social Media 111

Social Media Trends Report Survey 111

Convince & Convert

APRIL 7, 2015

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Employee engagement is one of the most common and important goals for a communication function. workers engaged in their jobs is on the rise (average 31.7%

How To 60

How To Yammer Metrics Statistics 60

Razor Social

MARCH 30, 2016

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Conversation Tracking.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77