Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. Most activity and conversation is posted publically for anyone to see and this access is what makes Twitter engaging and useful. Will Twitter be serving advertisements within these private conversations?

#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

To engage/motivate your internal community, you need to understand the ‘state of the union.’ We continued our conversation by taking a look at the importance of setting a baseline to measure internal communications: A3 Measurement is assessing whether the needle moved. A5 Agree with @shelholtz PR also needs to work with HR to foster employee connectivity, empowerment, and engagement #measurepr.

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#measurePR Recap (October 2015): Around the World with #measurePR

Waxing UnLyrical

Diane Bégin (@dibegin) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015. Shonali Burke (@shonali) October 6, 2015. measurePR — Michelle Hinson (@MichelleHinson) October 6, 2015. BXRcyrRaPv — Ai Zhang (@aiaddysonzhang) October 6, 2015. measurePR — Diane Bégin (@dibegin) October 6, 2015. cc @theiirc — Daniel Tisch APR (@DanTisch) October 6, 2015. measurepr — Shonali Burke (@shonali) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015.

4 Conversion Experts On Why Buyers Click

Convince & Convert

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. HubSpot’s Luke Summerfield chimed in with, “Personas are critical because they help guide your marketing strategy—including your strategy for conversion rate optimization. Give me a C.

#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

Cayla Hicks also made a great point: @caylahicks I’ll be interested to see that too – and if Twitter Moments engages more people #measurepr. So did Kelly Byrd : A3: Multimedia = views, reach, (impressions if you MUST), engagement (likes, comments, shares, etc.), Create content designed to start conversations and build relationships. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2015): Measuring Multimedia.

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10 Twitter Best Practices For 2015

Firebelly

Here are 10 that will help you improve your efforts on Twitter in 2015. Engage with your audience first, win them over with your charm, and then when they ask you about your product, it’s not really selling. Visual content always gets more engagement. Use search to check things out and don’t be afraid to join in the conversation! The post 10 Twitter Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency.

Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. The conversations, have been lost. We have lost our ability to have conversations and in our desire to want conversations. In fact brands and the companies that monitor brands have even redefined engagement. The definition of engagement is that … there is no definition!

4 Steps to Boost Your Social Media Engagement

Convince & Convert

A tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. Using Mention, not only do you get to hear in real time what’s being said about you online, you even get to participate in these conversations directly. An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else.

9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

In case you haven’t been doing that, here’s a list of nine things you can start implementing today that will increase your traffic , leads, and conversions, as well as enhance your online reputation. Take your business to the next level in 2015! Certainly not in 2015. It means that your content should contain conversational keyword phrases that prospects are likely to use when searching for your services, as well as broader, semantic terms.

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How to Avoid Web Form Conversion Killers

Convince & Convert

But according to Infinite Conversions , most of our efforts are wasted. So how do we engage visitors and capture their valuable data before they jump ship? We figure out what’s killing our conversions and go to battle! Here are a few key ways to thwart web form conversion killers. The 2015 Form Conversion Report indicates that adding Social Autofill to a web form can increase conversion rates by as much as 189%. Image via BigStockPhoto.com.

4 Strategies for Improving Social Engagement

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. A tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. Using Mention, not only do you get to hear in real time what’s being said about you online, you even get to participate in these conversations directly. and watch related posts appear alongside easy-to-understand engagement data.

5 Tips to Engage Your Audience With Push Messages

Convince & Convert

You probably also know that varying levels of consumer readiness and engagement can result in varying returns on investment. How would you rate your level of engagement with the brands you see on the homescreen? Short of actually being in your store or using your product, the most engaged your prospects will be is while using your mobile app (highlight to tweet). What’s more, research by Localytics shows that when users enable push, app engagement is 88% higher.

How many Twitter users actually tweet?

Sherrilynne Starkie

Twitter reach is defined as the number of engaged users plus all their followers. Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. In a startling admission by Twitter apparently, one in five users never actually tweet.

5 Brands Who Rocked the Social Media Red Carpet During the Oscars

Convince & Convert

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Oscars pic.twitter.com/IdU4dnAHA7 — Nathan Sawaya (@NathanSawaya) February 23, 2015 NASA Cleverly Roots For Films Related to Space Exploration One of the biggest surprises of the real-time tweets of the night was NASA.

Why Customer Experience is the Ultimate Marketing Tool

Convince & Convert

Meanwhile, there has been a customer-facing shift—they are now self-empowered, educating themselves thoroughly before each purchase decision, engaging your brand via whichever channel they deem fit and expecting excellent service. Branded, personalized moments at each and every point of customer engagement are what market leaders are seeking. Offer Personalized Engagements. Some engagements are general and don’t require the extra finesse of personalized content.

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Connecting Your Business Blog with Your Readers (How-to)

Waxing UnLyrical

Guess which got more conversions? Your business’ blog must be interesting, valuable, & engaging. When you create a connection, you engage your readers. And engaged readers do one important thing much more than bored ones – they buy. Use simple, conversational language – just like you’re talking to a customer sitting across the table. What techniques does your business blog currently use to keep readers engaged? Guest Post by Dan Stelter.

5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

Therefore, I am always running after tools that help me learn more about the people I am working with or conversing with online. Without further ado, please have a look at five of the most amazing people focused applications for 2015. Riffle is a tool that lets you learn about Twitter users in particular, so that you can grab at-a-glance data on them as you engage with them on Twitter. I absolutely love people data.

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How Priceline Uses Instagram to Build Fan Engagement

Convince & Convert

By utilizing a combination of corporate social placement with Instagram, conversational contests with travelers and influencers, and employing the help of an agency on targeted campaigns, Karianne has started her community talking about and sharing their rockstar experiences with Priceline. Why it’s important to go beyond the photo and engage with your client on the background of the insta-moment. How to engage your followers effectively to be your most important brand advocates.

5 Ingredients of Effective Lead Nurturing

Convince & Convert

There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. But how do you make sure your lead nurturing efforts are actually engaging your audience? Your Content Should Be Conversational Personalized, value-filled campaigns that speak in an authentic voice are essential. The other side to conversational communication is remembering that your leads are people, not just email addresses.

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The Importance of Local Activation on Social Media: India

Mindjumpers

International news and events from abroad impact social conversations within India to a great extent. Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management.

The 15 Types of Social Media Know-It-All

Waxing UnLyrical

Or, as he put it: “One who ruins a perfectly good network by turning conversations about other topics into conversations about social media, then stresses the importance of social media.” Or, as he put it: “The one who has ZERO engagement on any of their mediums.” You cannot do social if you don’t know how to get (and give) engagement on social. It’s one thing to educate yourself, including on social media. Education is a good thing.

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What do you care?

Waxing UnLyrical

Don’t even engage in such conversations, he warned. Guest Post by Lorne Pike. As business people, we can all get tremendous value from defining a few principle statements. For what will we be known? What offerings make each of us less vulnerable to competitors trumpeting lower prices? What core values can we be trusted to deliver?

When Content Marketing Lets You Down

Waxing UnLyrical

“Join the conversation!” If I like their content, I might recommend them for speaking engagements. Ah… content marketing. The hot new kind on the PR block. It’s all the rage these days, isn’t it? “Let’s do some content marketing!” ” they say. “Yes, let’s get a newsletter out!” ” they say. ” they say. I love hearing all this. And I love it when companies do it right.

Influencers, Monitoring, and Negronis: The Duncan Alney Interview

Firebelly

Their content and conversation focus should be relevant to the client. So, it isn’t always just engagement oriented metrics but it could be anywhere on the spectrum from awareness to growth to web traffic or some specific type of conversion. Duncan Alney, Firebelly CEO & Strategist. As the newest member of the Firebelly team and a rookie blogger, I was a bit nervous to interview my boss for my first blog post. So, here goes nothing!

We’re Not From Round Here: The Importance of Localised Social Content

Mindjumpers

Our Business Director from our London office, Elana Kenton shares some of her thoughts on her first 6 months as a Mindjumper and what really matters when driving valuable conversations across various markets and local target audiences. Social insights had shown the event as a popular and engaging conversation driver for the brand’s audience across multiple markets – a great case for leveraging engagement across further territories.

Introduction To Real-Time Content Marketing

Visually SM

Instantaneous information-sharing, collaboration, and engagement. Today, eMarketer reports that two out of every three Americans engage in social networks, so a more accurate characterization of social networks is that society as a whole is almost fully networked. If marketers and brands are not part of the content conversation in either their own brand space or the broader category space, they might as well not exist to a certain degree.

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Just in case you’re new around here: the bounce rate is how many visitors stop engaging with your website after one interaction (that can be a page view, a social media share…you get the idea). Figure out how to improve engagement in these weaker areas. Conversion Rate. Your website’s conversion rate is how many visitors end up responding to your call-to-action. Conversions aren’t just important. Calculating conversions is usually pretty simple.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

What type of posts generate the most engagement on Facebook? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Reddit and StumbleUpon drive the least engaged visitors. Only 20% of CMOs use social networks to engage and collaborate with customers.

5 Ways to Use Location Data for Better Social Listening

Convince & Convert

We saw this proven again and again at Super Bowl XLIX , the first rounds of the 2015 NCAA March Madness Tournament , and even last week at Social Media Marketing World 2015 —the world’s largest social media marketing conference—where 31% of the social posts did not include the event hashtag. Think you’re not missing much of the conversation? So, what are the top five ways you can activate your location-based social media data to ensure you hear the complete conversation?

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5 Killer Questions to Woo Prospective Customers

Convince & Convert

You must be prepared to open a first engagement with a prospective customer. You shouldn’t, however, open with the purpose of presenting more material, but to confirm in the prospect’s mind that her time is well-spent by having a helpful conversation with you. Conversion Questioning SCOPE/SITUATIONAL: The answers to SCOPE Questions are fact-based, and are easy for the customer : “ How many people did your last campaign bring into your funnel? ”

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

But three or four months down the road, your client is unhappy with the lack of shares and “engagement.” You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Smart, active engagement. This means looking for the right places and conversations in which to participate (e.g.

A Framework For Real-Time Content Marketing

Visually SM

It is the difference between existence and nonexistence in a world where conversations come and go if one is not there to be part of them. The definition of publishing and content is broad and nuanced in the real-time landscape, and various content types may include images, video, conversation, status updates, applications, and articles, among many others.

5 Simple Ways to Boost Twitter Engagement…Right Now

Rebekah Radice

Not only is it an opportunity to reach and engage consumers in real-time, but it also promotes trust and builds credibility. 5 Simple Ways to Boost Twitter Engagement…Right Now. Stay involved in the conversation. There’s nothing worse than a one-sided conversation. So true cost of college is huge the conversation needs to continue #collegecash. Jodi Okun (@JodiOkun) July 11, 2015. Are you using Twitter to market your business?

3 Rules for Better Video Marketing

Convince & Convert

When the goals of marketing and sales teams are lead generation and conversions, you need more control over the playback experience and the right tools to help you identify and convert your viewers. Cumulative viewing data on your videos is interesting to see what’s trending, but it doesn’t help you mine insights on your leads or evaluate what particular content is leading to conversions (highlight to tweet). Continue the conversation on our Facebook or Google+ pages.

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How to Build Creativity and Self-Expression with Your Community

Convince & Convert

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Image via Converse. This sentiment is brought to life in a video, where Converse tells the story of how Chuck Taylors are an extension of its customers and what makes them unique, noting, “Every scuff, stain and doodle all help shape their story.”. hannah (@ughjinxx) March 2, 2015.

Keep It Simple In Marketing. Go Deeper In Sales.

Waxing UnLyrical

Early in a first conversation, it’s still important to attract. Keep it relevant to their business minds, but find the hot button, the trigger, to keep seducing them to go deeper with you into a conversation. As I write in A Sale Is A Love Affair – Seduce, Engage & Win Customers’ Hearts , the killer app in building trust is listening. His book, “ A Sale Is A Love Affair – Seduce, Engage & Win Customers’ Hearts ” is now available on Amazon.

11 Little Facebook Tips That Bring BIG Engagement Results

Rebekah Radice

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results. Better branding equals heightened awareness and that translates into better engagement. Posted by Better Homes and Gardens on Saturday, July 18, 2015.

No One Puts Social (PR) In a Corner

Waxing UnLyrical

You have no idea who your community is, or where they are, so you’re definitely not engaging with them. You start to focus on inbound and outbound tactics, you make an effort to listen, converse and respond, and you start to build community. So you slowly start to acquire a larger piece of the overall conversation (yellow circle), which is exactly what happens when you build thought leadership… which is a large part of what PR – and social PR – is about.

#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. If you missed it or want to revisit the conversation, check out the #measurePR transcript for May 12. When brainstorming guests for the May #measurePR Twitter chat, I instantly thought of Maddie Grant and Richard Sheridan.

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Like, Share,Tweet – Is that All You Can Do on Social Media?

Waxing UnLyrical

Additionally, also ensure that you participate in conversations and respond to comments. Diversifying your social media channels will not only let you cast a wider net, but will also help create multiple touch points to engage with your audience. Diversity has come to be an important element of social media strategy since it can help improve both visibility and engagement. Guest Post by Jessica Davis.